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Author: Courtland L. Bovée Publisher: ISBN: 9780132396707 Category : Business communication Languages : en Pages : 99998
Book Description
Excellence in Business Communication has long been a well-respected business communication textbook, successfully demonstrating how business communication works in the world, and helping students to understand the concepts behind effective communication while they develop and refine their own skills. The third edition has a stronger "business" focus, with running cases and tips for success features, and has been streamlined to be more accessible to students. The new open design and updated content and pedagogy will set a new standard for business communication texts.
Author: Courtland L. Bovée Publisher: ISBN: 9780132396707 Category : Business communication Languages : en Pages : 99998
Book Description
Excellence in Business Communication has long been a well-respected business communication textbook, successfully demonstrating how business communication works in the world, and helping students to understand the concepts behind effective communication while they develop and refine their own skills. The third edition has a stronger "business" focus, with running cases and tips for success features, and has been streamlined to be more accessible to students. The new open design and updated content and pedagogy will set a new standard for business communication texts.
Author: Courtland L. Bovée Publisher: Prentice Hall ISBN: 9780131870475 Category : Business Languages : en Pages : 0
Book Description
KEY BENEFIT: With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers. KEY TOPICS: Bovee/Thill/Mescon weaves a four-part pedagogical tool through out each chapter. It starts with Orient, which outlines what is going to be covered in the chapter and then connects these topics with a "role-model" business professional. Next is Explore, which looks at the skills that their "role-model" used in order to be successful. Third is Confirm, which revisits what they have learned in the chapter. And, finally, Apply allows students to use the skills they have learned in the chapter. MARKET: For introductory level business students.
Author: Mary Ellen Guffey Publisher: South Western Educational Publishing ISBN: 9780324233643 Category : Business communication Languages : en Pages : 0
Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: Mary Ellen Guffey Publisher: ISBN: 9780176721244 Category : Languages : en Pages : 448
Book Description
With an emphasis on written and oral communication skills in our technologically enhanced workplace, the ninth Canadian edition of Essentials of Business Communication is designed to help students gain confidence in their communication skills, better preparing them for both their academic career and beyond. Our complete learning package is supported by three components: a textbook, an integrated workbook, and MindTap, our online digital platform. Within our complete solution, we provide students with the instruction and guidance to understand how important and necessary strong communication skills are for success in one's career. Using real-life business examples, we bring the instruction to life and allow students to immerse themselves in an experiential learning environment. For instructors, we have a well-developed and curated site of additional resources that are built to support any course using our learning resources. Guffey, Loewy, Almonte: your authoritative and trusted brand in Business Communication!
Author: Mary Ellen Guffey Publisher: Scarborough, Ont. : Nelson Thomson Learning ISBN: 9780176169299 Category : Business communication Languages : en Pages : 567
Author: John V. Thill Publisher: ISBN: 9780130663696 Category : Business & Economics Languages : en Pages : 372
Book Description
This book offers users the tools they need to succeed in today's workplace by developing their essential communication skills. Three easy-to-follow steps (planning, writing, and completing business messages) offer learners a practical strategy for writing and delivering business messages. Abundant sample documents demonstrate how to apply the principles being discussed. This is the only book that offers business communication experience in every chapter through real-world on-the-job simulations featuring actual companies and real-world business documents. These simulations provide a unique opportunity to apply concepts to real events and to sharpen business communication problem-solving skills. A five-part organization covers the foundations of business communication; the three-step writing process; letters, memos, e-mail, and other brief messages; reports and oral presentations; and employment messages. For business professionals--at any level--seeking to improve their oral and written communication skills.
Author: Kathy Ling LIN Publisher: Routledge ISBN: 0429623054 Category : Language Arts & Disciplines Languages : en Pages : 304
Book Description
Approaches to Specialized Genres provides a timely update of the field of genre studies, with 14 cutting-edge contributions split into five sections using and integrating an exceptionally wide variety of methods and perspectives (such as ESP genre research, corpus linguistics, systemic functional linguistics, ethnographic and multimodal research) to analyse genres in written, spoken, visual and auditory modes across a multiplicity of pedagogic, professional and digital settings. It highlights and illustrates the growing trend of a multiperspective and inter-theoretic approach to genre studies and demonstrates how such methodological rigour can extend our knowledge of language, in general, and genres, in particular. It also examines a rich variety of underexplored genres such as the digital genre of synchronous videoconferencing, instructional slides, video ads, engineers’ training log book entries, the narrative story genres, fundraising letters and retraction notices. It demonstrates not only the prominent value of genre research, but wide applications of genre knowledge in various educational and professional domains. The book brings together experts spreading across the world, including countries in South-East Asia, Europe, America, West Africa and South America. Accordingly, it will appeal to readers of diversified socio-cultural backgrounds working in all the aforementioned inter-related fields of applied linguistics and communication studies.
Author: Paul MacRae Publisher: Broadview Press ISBN: 1460405919 Category : Language Arts & Disciplines Languages : en Pages : 394
Book Description
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
Author: Heather Graves Publisher: Broadview Press ISBN: 1770483381 Category : Language Arts & Disciplines Languages : en Pages : 327
Book Description
A Strategic Guide to Technical Communication incorporates useful and specific strategies for writers, to enable them to create aesthetically appealing and usable technical documentation. These strategies have been developed and tested on a thousand students from a number of different disciplines over twelve years and three institutions. The second edition adds a chapter on business communication, reworks the discussion on technical style, and expands the information on visual communication and ethics into free-standing chapters. The text is accompanied by a passcode-protected website containing materials for instructors (PowerPoint lectures, lesson plans, sample student work, and helpful links).
Author: Courtland L. Bovée
Author: Courtland L. Bovée
Author: Courtland L. Bovée
Author: Mary Ellen Guffey
Author: Mary Ellen Guffey
Author: Mary Ellen Guffey
Author: John V. Thill
Author: Scott McLean
Author: Kathy Ling LIN
Author: Paul MacRae
Author: Heather Graves