Examining the Role of Well-Being in the Marketing Discipline PDF Download

Author: Pamela L. Perrewé
Publisher: Emerald Group Publishing
ISBN: 1789739470
Category : Business & Economics
Languages : en
Pages : 231

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Book Description
Volume 17 of Research in Occupational Stress and Well Being is focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing; sales; customers.

Author: Peter D. Harms
Publisher: Emerald Group Publishing
ISBN: 1801174245
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
This volume explores and enhances our understanding of how stress and well-being at work can change over time.

Author: Pamela L. Perrewé
Publisher: Emerald Group Publishing
ISBN: 1804550876
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
Examining the Paradox of Occupational Stressors: Building Resilience or Creating Depletion represents insightful, intriguing, and timely research into the paradox of experienced stress in the workplace.

Author: Peter D. Harms
Publisher: Emerald Group Publishing
ISBN: 1837977313
Category : Business & Economics
Languages : en
Pages : 213

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Book Description
Stress and Well-Being in Teams is focused on stress and well-being in the context of teams, focused on how inputs of team processes, such as team compositions, leadership, and broader organizational contexts can serve as antecedents of team members’ stress and well-being.

Author: Peter D. Harms
Publisher: Emerald Group Publishing
ISBN: 1837973601
Category : Business & Economics
Languages : en
Pages : 172

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Book Description
Highlighting how both leader and follower stress and well-being can serve as antecedents and consequences of strategic actions and initiatives, or even be a core concern of strategic plans, this volume spotlights the importance of stress and well-being for organizations, their leaders, and the individuals who are impacted by their decisions.

Author: Pamela L. Perrewé
Publisher: Emerald Group Publishing
ISBN: 1839823984
Category : Health & Fitness
Languages : en
Pages : 149

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Book Description
Volume 18 of Research in Occupational Stress and Well-Being is focused on the stress and well-being related to Entrepreneurship and Small Businesses. This volume focuses on entrepreneurial and small business owners’ stress, health, and well-being as it relates to personal, work, and success outcomes.

Author: Santos, José Duarte
Publisher: IGI Global
ISBN: 1668434326
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.

Author: Sabine Sonnetag
Publisher: Emerald Group Publishing
ISBN: 184855544X
Category : Psychology
Languages : en
Pages : 292

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Book Description
Focuses on processes related to recovery and unwinding from job stress. This book demonstrates that recovery research is a very promising approach for understanding the processes of job stress and relieve from job stress more fully.

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Bülent Akkaya
Publisher: Emerald Group Publishing
ISBN: 1800433824
Category : Business & Economics
Languages : en
Pages : 269

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Book Description
Agile Business Leadership Methods for Industry 4.0 is a collection of innovative research on new leadership styles that will develop agile managers and business leaders who can improve company success in the fast-paced environments created by Industry 4.0.