Study Guide to Accompany Stanton and Futrell Fundamentals of Marketing, Eighth Edition PDF Download

Author: Thomas J. Adams
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 388

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Book Description

Author: Charles M. Futrell
Publisher: Irwin/McGraw-Hill
ISBN: 9780072930214
Category : Selling
Languages : en
Pages : 0

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Book Description
Includes practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. This book focuses on improving communication skills and emphasizes that selling skills are a valuable asset.

Author: Charles M. Futrell
Publisher: McGraw-Hill Education
ISBN: 9781260316629
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.

Author:
Publisher:
ISBN:
Category : Academic libraries
Languages : en
Pages : 930

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Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1444

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Author:
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 1602

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Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0

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Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Author: IEEE Computer Society
Publisher:
ISBN: 9780769551661
Category : Computer software
Languages : en
Pages : 348

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Book Description
In the Guide to the Software Engineering Body of Knowledge (SWEBOK(R) Guide), the IEEE Computer Society establishes a baseline for the body of knowledge for the field of software engineering, and the work supports the Society's responsibility to promote the advancement of both theory and practice in this field. It should be noted that the Guide does not purport to define the body of knowledge but rather to serve as a compendium and guide to the knowledge that has been developing and evolving over the past four decades. Now in Version 3.0, the Guide's 15 knowledge areas summarize generally accepted topics and list references for detailed information. The editors for Version 3.0 of the SWEBOK(R) Guide are Pierre Bourque (Ecole de technologie superieure (ETS), Universite du Quebec) and Richard E. (Dick) Fairley (Software and Systems Engineering Associates (S2EA)).

Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2118

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Book Description

Author: Rachel Harmon
Publisher: Aspen Publishing
ISBN:
Category : Law
Languages : en
Pages : 1193

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Book Description
The Law of the Police, Second Edition provides materials and analysis for law school classes on policing and the law. It offers a resource for students and others seeking to understand and evaluate how American law governs police interactions with the public. The book provides primary materials, including cases, statutes, and departmental policies, and commentary and questions designed to help readers explore policing practices; the law that governs them; and the law’s consequences for the costs, benefits, fairness, and accountability of policing. Among other issues, the notes and questions encourage readers to consider the form and content of the law; how it might change; who is making it; and how the law affects policing. Part I introduces local policing—its history, its goals, and its problems; Part II considers the law that regulates criminal investigations; Part III addresses the law that governs street policing; and Part IV looks at policing’s legal remedies and reforms. New to the Second Edition: New sections and materials on no-knock warrants, facial recognition technology, state regulation of pedestrian stops, alternatives to police-initiated traffic stops, state laws granting arrest authority, retaliatory arrest claims, state qualified immunity reform, private civil settlements for police reform, and community strategies to limit the scope of policing. New notes and materials on the role of prosecutors in shaping police conduct, the Second Amendment, the use of race in policing, policing homelessness, the impact of police unions and collective bargaining, and the Biden Administration’s pattern-or-practice suits. A recent federal indictment charging an officer with constitutionally excessive force. Updates to laws and notes to reflect new data, laws, and criminological and legal research. Additional examples of controversial police encounters to illustrate legal issues and concepts. Benefits for instructors and students: Chapters and notes designed to allow flexibility—allow professors to assign materials selectively according to the needs of the course. As a result, the casebook can serve as materials for a range of lecture and discussion-based courses on the law regulating police conduct; on legal remedies and reforms for problems in policing; or on more specific topics, such as the use of force or constitutional rules governing police conduct. Descriptions of controversial policing encounters and links to and discussion of videos of such incidents—help students practice applying the law, consider its policy implications, and gain awareness of contemporary controversies on policing. Diverse primary materials, including federal and state cases and statutes and police department policies—provide a broad exposure to the types of law that govern public policing. Photos, links to videos, protest art, and charts—pique student interest, enable richer discussions, and provide additional context for legal materials in the book. Integration of scholarly work on policing, on the law, and on the impact of police practices—enables students to make more sophisticated assessments of the law. Notes and questions—designed to (a) highlight alternative strategies lawyers might use to change the law, and (b) raise comparative institutional questions about who is best suited to regulate the police. Discussion of legal topics relevant to contemporary discussions of policing—studied nowhere else in the law school curriculum.