Evolution of Destination Planning and Strategy PDF Download

Author: Larry Dwyer
Publisher: Springer
ISBN: 3319422464
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

Author:
Publisher:
ISBN:
Category : Electronic book
Languages : en
Pages :

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Author: Ernie Heath
Publisher: John Wiley & Sons
ISBN: 0471540676
Category : Business & Economics
Languages : en
Pages : 244

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Book Description
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Author: Dr Brynhild Granås
Publisher: Ashgate Publishing, Ltd.
ISBN: 1472416600
Category : Business & Economics
Languages : en
Pages : 293

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Book Description
Although blurred and heavily contested, the concept of ‘tourist destination’ still deserves careful attention. Despite its unstable characteristics, ‘destination’ is a central and meaningful term in play among all parties in the field of tourism, including tourists, tourism operators, and politicians, as well as students and tourism scholars. This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are vital, but contested. Such tensions are unfolded through paradigmatic discussions and a series of case studies from the northern hemisphere. The chapters in the book investigate how destination development is catalysed through theming, how changing environments lead to reorientations, and how destinations are political. Altogether, the book provides experts and students with an up-to-date theoretical and empirical insight into tourist destinations.

Author: Nazmi Kozak
Publisher: Springer
ISBN: 3030169812
Category : Business & Economics
Languages : en
Pages : 323

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Book Description
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Author: Peter Keller
Publisher: Erich Schmidt Verlag GmbH & Co KG
ISBN: 9783503110889
Category : Real estate business
Languages : en
Pages : 336

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Book Description
Real estate is one of the driving factors of destination development. In some destinations value added from the construction and sales of second homes even surpasses value added created in the traditional tourism sector. This book, edited by Peter Keller and Thomas Bieger, contributes to the deeper understanding of the dynamics of real estate development in destinations: the role, structure and development of destination real estate markets; evolving real estate business models in destinations; the socio-economic impacts of real estate on destinations; optimizing destination capacity through real estate management strategies, and public-private governance approaches for managing holiday property market development. The book provides a unique database for the important topic of real estate and destination development in tourism with contributions from 43 researchers and 18 case studies.

Author: Lynn Minnaert
Publisher: SAGE Publications Limited
ISBN: 1529678730
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Local, regional and national governments play an important role in how tourism destinations are developed and managed. But where do politics come in? How do organisations like the United Nations fit into this picture? And how does policy making work at the international level? All these questions and more are covered in this essential new textbook, with examples from destinations all over the world. This concise and accessible introduction to tourism planning and policy making explores key themes around the strategic planning process, sustainability, ethics and inclusion in tourism, and future policy directions for tourism. Each chapter includes several snapshots and one case study to demonstrate how theory applies in practice, and ends with self-test questions to check your understanding. This text is essential reading for all college and university students studying tourism, hospitality, events, and leisure and recreation studies. Lynn Minnaert is the Dean of the School of Hospitality at the Metropolitan State University of Denver.

Author: Peter E. Murphy
Publisher: Channel View Publications
ISBN: 9781873150832
Category : Business & Economics
Languages : en
Pages : 460

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Book Description
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

Author: Kerry Godfrey
Publisher: Burns & Oates
ISBN:
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

Author: Jarkko Saarinen
Publisher: Routledge
ISBN: 135153601X
Category : Business & Economics
Languages : en
Pages : 302

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Book Description
Academically complex and challenging to apply, development and planning are increasingly relevant to the growing tourism industry. This collection contains critical studies on tourism development and planning, and calls for proactive, holistic and responsible thinking. It addresses conceptual and contemporary issues in development and planning research including political trust, innovation networks, sustainability, moral encounters, enclavisation and evolutionary economics. It argues that recognition of the contextual and historical dimensions around tourism development and planning is essential to help both researchers and practitioners better understand destination and place-based decision-making. In addition, it will lead to improvements in stakeholder relations, and explains how tourism best works with localities and localities with tourism. This book was originally published as a special issue of Tourism Geographies.