Author: Greg Richards
Publisher: Routledge
ISBN: 1136440151
Category : Business & Economics
Languages : en
Pages : 535
Book Description
* Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context * Provides a unique blend of practical and academic analysis, with a selection of major festivals and cities where ‘the event' has had an important element of development strategy * Examines the reasons why different stakeholders should collaborate, as well as the reasons why partnerships succeed or fail