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DAGMAR, Defining Advertising Goals for Measured Advertising Results

DAGMAR, Defining Advertising Goals for Measured Advertising Results PDF Author: Solomon Dutka
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 152

Book Description
Describes the technique for thinking about and evaluating advertising expenditure

DAGMAR, Defining Advertising Goals for Measured Advertising Results

DAGMAR, Defining Advertising Goals for Measured Advertising Results PDF Author: Solomon Dutka
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 152

Book Description
Describes the technique for thinking about and evaluating advertising expenditure

Federal Evaluations

Federal Evaluations PDF Author:
Publisher:
ISBN:
Category : Evaluation research (Social action programs)
Languages : en
Pages : 800

Book Description
Contains an inventory of evaluation reports produced by and for selected Federal agencies, including GAO evaluation reports that relate to the programs of those agencies.

Federal Program Evaluations

Federal Program Evaluations PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1216

Book Description
Contains an inventory of evaluation reports produced by and for selected Federal agencies, including GAO evaluation reports that relate to the programs of those agencies.

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Judicious Advertising and Advertising Experience PDF Author:
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Category : Advertising
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Category : Medical care
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