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Author: Mark W. Johnston Publisher: Routledge ISBN: 1317359992 Category : Business & Economics Languages : en Pages : 495
Book Description
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Author: Mark W. Johnston Publisher: Routledge ISBN: 1317359992 Category : Business & Economics Languages : en Pages : 495
Book Description
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Author: S. Rao Vallabhaneni Publisher: John Wiley & Sons ISBN: 1118515145 Category : Business & Economics Languages : en Pages : 565
Book Description
The most comprehensive Certified Internal Auditor Exam preparation guide available One exam, three volumes of preparation. Here is the best source to help you prepare for the Certified Internal Auditor (CIA) exam covering the new syllabus, effective 2013. Wiley CIA Exam Review, Volume 2: Conducting the Internal Audit Engagement addresses topics such as internal audit function, individual audit engagements, and fraud risks and controls. Includes fully developed theories and concepts, as opposed to superficial outlines found in other study guides Offers indicators that help candidates allot study time based on the weight given to each topic on the exam Indicates the level of difficulty expected for each topic on the exam as either "Awareness" or "Proficiency" so more time and effort can be assigned for the proficiency topics than for the awareness topics Presents highly comprehensive coverage of theory with glossary of technical terms Every volume in the Wiley CIA Exam Review series offers a successful learning system of visual aids and memorization techniques that enable certification candidates to form long-lasting impressions of covered material.
Author: Gregory Rich Publisher: SAGE Publications ISBN: 1071926101 Category : Business & Economics Languages : en Pages : 516
Book Description
Formerly published by Chicago Business Press, now published by Sage Written in an engaging and student-friendly manner, Sales Force Management provides a blend of cutting-edge research and practical strategies. Author Gregory A. Rich delves into the challenges faced by today′s sales managers, covering topics such as technology, globalization, and social selling, keeping your students up-to-date with the latest developments in the field.
Author: S. Rao Vallabhaneni Publisher: John Wiley & Sons ISBN: 1119097371 Category : Business & Economics Languages : en Pages : 527
Book Description
Comprehensive CIA exam review to take your career to new heights Wiley CIAexcel Exam Review 2015: Part 2, Internal Audit Practice is a fundamental test prep resource if you are looking to sit for this exceptionally challenging examination. This approachable yet informative text is the most comprehensive study guide on the market; through this resource, you master the following topics: conducting engagements, carrying out specific engagements, monitoring engagement outcomes, fraud knowledge elements, and engagement tools. Building upon the information covered during part one of the exam, this text focuses on the practice of internal audit processes—and presents this practice in a way that is easy to understand yet representative of internal audit's complex theories and concepts. Run by the Institute of Internal Auditors, the Certified Internal Auditor (CIA) exam is one of the most challenging professional tests in the industry. This assessment is targeted at three levels of comprehension: proficiency, understanding, and awareness. To ensure that you have achieved these comprehension levels, it is critical that you leverage the most valuable study materials available—including this clear and concise resource, which guides you through the process of mastering key concepts. Access the most comprehensive CIA test preparation resource on the market Explore key internal audit practice concepts Answer hundreds of practice test questions Master important ideas through content written from a student's perspective Wiley CIAexcel Exam Review 2015: Part 2, Internal Audit Practice is an essential preparation tool that supports your CIA exam study efforts.
Author: S. Rao Vallabhaneni Publisher: John Wiley & Sons ISBN: 1119482690 Category : Business & Economics Languages : en Pages : 528
Book Description
WILEY CIAexcel EXAM REVIEW 2018 THE SELF-STUDY SUPPORT YOU NEED TO PASS THE CIA EXAM Part 2: Internal Audit Practice Provides comprehensive coverage based on the exam syllabus, along with multiple-choice practice questions with answers and explanations Deals with managing the internal audit function Addresses managing individual engagements Covers fraud risks and controls Covers related standards from the IIA's IPPF Features a glossary of CIA Exam terms—good source for candidates preparing for and answering the exam questions Assists the CIA Exam candidate in successfully preparing for the exam Based on the CIA body of knowledge developed by The Institute of Internal Auditors (IIA), Wiley CIAexcel Exam Review 2018 learning system provides a student-focused and learning-oriented experience for CIA candidates. Passing the CIA Exam on your first attempt is possible. We'd like to help. Feature section examines the topics of Managing the Internal Audit Function, Managing Individual Engagements, and Fraud Risks and Controls.
Author: Gregory Rich Publisher: SAGE Publications ISBN: 1071932071 Category : Business & Economics Languages : en Pages : 489
Book Description
Formerly published by Chicago Business Press, now published by Sage Sales Force Management is a comprehensive guide to leading sales teams in today′s dynamic business landscape, offering practical insights, strategies, and tools to navigate the challenges of modern sales management effectively. The Second Edition also delves into how technology, such as artificial intelligence, is reshaping sales force operations in the post-pandemic era.
Author: S. Rao Vallabhaneni Publisher: John Wiley & Sons ISBN: 1119439221 Category : Business & Economics Languages : en Pages : 528
Book Description
WILEY CIAexcel EXAM REVIEW 2017 THE SELF-STUDY SUPPORT YOU NEED TO PASS THE CIA EXAM Part 2: Internal Audit Practice Provides comprehensive coverage based on the exam syllabus, along with multiple-choice practice questions with answers and explanations Deals with managing the internal audit function Addresses managing individual engagements Covers fraud risks and controls Covers related standards from the IIA's IPPF Features a glossary of CIA Exam terms—good source for candidates preparing for and answering the exam questions Assists the CIA Exam candidate in successfully preparing for the exam Based on the CIA body of knowledge developed by The Institute of Internal Auditors (IIA), Wiley CIAexcel Exam Review 2017 learning system provides a student-focused and learning-oriented experience for CIA candidates. Passing the CIA Exam on your first attempt is possible. We'd like to help. Feature section examines the topics of Managing the Internal Audit Function, Managing Individual Engagements, and Fraud Risks and Controls
Author: S. Rao Vallabhaneni Publisher: John Wiley & Sons ISBN: 1119242142 Category : Business & Economics Languages : en Pages : 528
Book Description
WILEY CIAexcel EXAM REVIEW 2016 THE SELF-STUDY SUPPORT YOU NEED TO PASS THE CIA EXAM Part 2: Internal Audit Practice Provides comprehensive coverage based on the exam syllabus, along with sample practice multiple-choice questions with answers and explanations Deals with managing the internal audit function Addresses managing individual engagements Covers fraud risks and controls Covers related standards from the IIA's IPPF Features a glossary of CIA Exam terms, a good source for candidates preparing for and answering the exam questions Assists the CIA Exam candidate in successfully preparing for the exam Based on the CIA body of knowledge developed by The Institute of Internal Auditors (IIA), Wiley CIAexcel Exam Review 2016 learning system provides a student-focused and learning-oriented experience for CIA candidates. Passing the CIA Exam on your first attempt is possible. We'd like to help. Feature section examines the topics of Managing the Internal Audit Function, Managing Individual Engagements, and Fraud Risks and Controls
Author: Dr. Mukul A. Burghate Publisher: mukul burghate ISBN: Category : Antiques & Collectibles Languages : en Pages : 258
Book Description
Marketing management is centered on creating, planning, and implementing strategies that will help achieve wider business objectives. These business objectives can involve increasing brand awareness, boosting profits, or entering previously untapped markets. When we begin to consider the field of marketing management, it’s important to look to marketing experts Philip Kotler and Kevin Lane Keller, who, in their book “Marketing Management," offer a standard marketing management definition as “the development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of the business environment.” The purpose of this Study Material is to present an introduction to the Marketing Management subject of MBA. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. An attempt is made here by the author to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular lectures in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected]. We shall be glad to help you immediately. Author Dr. Mukul Burghate
Author: Mark W. Johnston
Author: Mark W. Johnston
Author: S. Rao Vallabhaneni
Author: Gregory Rich
Author: S. Rao Vallabhaneni
Author: S. Rao Vallabhaneni
Author: Gregory Rich
Author: National Industrial Conference Board
Author: S. Rao Vallabhaneni
Author: S. Rao Vallabhaneni
Author: Dr. Mukul A. Burghate