Author: Publisher: Gale Cengage
ISBN: 9780863383953
Category : Business & Economics
Languages : en
Pages : 488
Book Description
European Marketing Data and Statistics, 1991
Author: Publisher: Gale Cengage
ISBN: 9780863383953
Category : Business & Economics
Languages : en
Pages : 488
Book Description
Leisure Marketing
Author: Susan HornerPublisher: Routledge
ISBN: 1136387854
Category : Business & Economics
Languages : en
Pages : 426
Book Description
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Statistical Reference Index
Author: Statistical Reference Index ... Annual
Author: Marketing Issues in Western Europe
Author: Erdener KaynakPublisher: Routledge
ISBN: 1136437592
Category : Business & Economics
Languages : en
Pages : 186
Book Description
Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data. Marketing Issues in Western Europe: Changes and Developments includes: a thought-provoking look at the multidimensional state of marketing in Western Europe a probing appraisal of Pan-European marketing with a proposed conceptual framework a review of the marketing consequences of internal market unification an exploratory study of marketing practice and market orientation a penetrating look at the role of domestic animosity in consumer choice detailed research describing price strategy in the EU an exploration of the impact of fear appeal in a cross-cultural context and more! Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future.
The Economic and Business Consequences of the EMU
Author: Hubert OoghePublisher: Springer Science & Business Media
ISBN: 9780792379645
Category : Business & Economics
Languages : en
Pages : 456
Book Description
To make a first assessment after about a year's experience with economic and monetary union; 2. To examine the impact of EMU and the introduction of the Euro in various areas of economic policy, involving both government and the corporate sector including the banking industry; 3. To provide an insight into the challenges that the Euro offers for the coming years with respect both to macro-economic policy and the development of the financial markets and with respect to business management.
Industrial Restructuring and Trade Reorientation in Eastern Europe
Author: Michael A. LandesmannPublisher: Cambridge University Press
ISBN: 9780521480857
Category : Business & Economics
Languages : en
Pages : 398
Book Description
This book examines the reorientation of foreign trade and industrial restructuring in Eastern Europe.
Marketing Information Guide
Author: Environment, Incentives and the Common Market
Author: F.J. DietzPublisher: Springer Science & Business Media
ISBN: 9401101132
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Although economists have long advocated the use of economic instruments in the implementation of environmental policy, they have only recently gained acceptance. There is a growing consensus within the European Union that both Member States and the environment would benefit from the use of such incentive-based economic instruments. Environment, Incentives and the Common Market has been written by members of the Study Group on the Environment and Economics of the National Environmental Forum, which includes economists and social scientists from all the major Dutch universities and research institutes. The book covers a wide range of topics on the use of taxation and tradeable permits in a variety of abatement policies. It concludes with comments on political feasibility.
The Transition From Command To Market Economies In East-central Europe
Author: Sandor RichterPublisher: Routledge
ISBN: 1000234606
Category : Political Science
Languages : en
Pages : 334
Book Description
Now that the euphoria over political change has died down, the formerly socialist countries of Eastern and Central Europe are facing an economic crisis. The contributors to this well-established annual publication consider the key factors affecting the economic transition process, analyzing possible strategies for successful reform including the use of "shock theory" to accelerate the process. As well as examining various country-specific problems, the authors explore the status of the Central European countries seeking integration with the European Economic Community, and ask whether all the former socialist countries might do well to adopt some of the economic development strategies used so successfully by the nations of Southeast Asia.