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Author: Euromonitor International Publisher: Euromonitor International ISBN: 9781842644997 Category : Business & Economics Languages : en Pages : 628
Book Description
With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.
Author: Euromonitor Publisher: Euromonitor Publications ISBN: 9780863388552 Category : Business & Economics Languages : en Pages : 548
Book Description
This directory provides volume and value market size data for Europe from 1993 to 1998 for more than 330 consumer product sectors. All data is presented in easy-to-read tables, and expressed in national currencies and US dollars or standard volume units such as kilograms or litres. Socio-economic trends such as population figures, income, imports, exports and tourism are covered, and there are full contact details for all major sources of research. The countries covered are: Austria; Belgium; Denmark; Finland; France; Germany; Greece; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; and the United Kingdom.
Author: Euromonitor Publications Publisher: Euromonitor International ISBN: 9781842643365 Category : Business & Economics Languages : en Pages : 668
Book Description
This companion volume to Euromonitor's European Marketing Data and Statistics contains statistical coverage for 161 countries around the world outside Europe. With data on business and marketing parameters, including education, consumer expenditure and population trends and forecasts, this handbook is an excellent starting point for international market information. Comprehensively indexed, with a directory of information sources, it is a proven and indispensable marketing tool.
Author: Susan Horner Publisher: Routledge ISBN: 1136387854 Category : Business & Economics Languages : en Pages : 426
Book Description
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Author: George Thomas Kurian Publisher: Routledge ISBN: 1135924708 Category : Reference Languages : en Pages : 430
Book Description
This is the fourth edition of Kurian's highly regarded and widely used research tool, cited previously by the American Library Association as the Outstanding Reference of the Year. The Fitzroy Dearborn Book of World Rankings, 4th edition is designed as an international scorecard that compares and ranks more than 190 nations of the world according to their performance in more than 300 key areas. Sections covered include Geography & Climate, Vital Statistics, Population Dynamics, Race & Religion, Media, and many more. More than 50,000 variables measure national achievement by using no fewer than 300 specific performance yardsticks, making this one of the most comprehensive databases ever attempted in the field of international affairs. Outstanding Reference Source - American Library Association
Author: Euromonitor Publications Publisher: ISBN: 9781842644843 Category : Europe Languages : en Pages : 0
Book Description
European Marketing Data and Statistics 2008 is one of our best selling titles and now in its 43rd edition. This highly acclaimed book presents presents hard-to-find demographic, economic and lifestyle data for 44 European countries. It is an essential reference tool for every library and international marketing department. Euromonitor International contacts many different sources to research this data; they include international organisations such as the IMF and UN, as well as national statistical offices and national trade associations. The value of the book is that research is presented in easy to use tables that allow comparisons between countries. At a glance you can compare similarities and differences in population, home ownership, expenditure trends, crime statistics and much more.
Author: Hubert Ooghe Publisher: Springer Science & Business Media ISBN: 9780792379645 Category : Business & Economics Languages : en Pages : 456
Book Description
To make a first assessment after about a year's experience with economic and monetary union; 2. To examine the impact of EMU and the introduction of the Euro in various areas of economic policy, involving both government and the corporate sector including the banking industry; 3. To provide an insight into the challenges that the Euro offers for the coming years with respect both to macro-economic policy and the development of the financial markets and with respect to business management.