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European Advertising, Marketing and Media Data

European Advertising, Marketing and Media Data PDF Author: Euromonitor Staff
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 664

Book Description

European Advertising, Marketing and Media Data

European Advertising, Marketing and Media Data PDF Author: Euromonitor Staff
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 664

Book Description

European Advertising, Marketing, and Media Data

European Advertising, Marketing, and Media Data PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 674

Book Description

European Marketing Data and Statistics

European Marketing Data and Statistics PDF Author:
Publisher:
ISBN:
Category : Europe
Languages : en
Pages : 528

Book Description
For European countries (both east and west) this volume provides statistical data on demographic trends and forecasts, and other such matters.

Digital and Social Media Marketing

Digital and Social Media Marketing PDF Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Asian Advertising, Marketing and Media Handbook

Asian Advertising, Marketing and Media Handbook PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 334

Book Description

Diversity in European Marketing

Diversity in European Marketing PDF Author: Thomas Rudolph
Publisher: Springer Science & Business Media
ISBN: 3834969761
Category : Business & Economics
Languages : en
Pages : 268

Book Description
This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

International Trade Sources

International Trade Sources PDF Author: Mae N. Schreiber
Publisher: Taylor & Francis
ISBN: 9780815321095
Category : Business information services
Languages : en
Pages : 346

Book Description
A research guide locating reliable sources on industry, markets, countries, products, and regulations for doing business internationally. The reference volume includes primary, secondary, and reference sources, periodicals, indexes, government documents and computerized sources available through February 1996. The 800 sources are annotated and provide, when appropriate, locator numbers for government documents and order numbers for book purchases. The guide does not list journal articles or dissertations. Annotation copyrighted by Book News, Inc., Portland, OR

European Marketing Data and Statistics, 1991

European Marketing Data and Statistics, 1991 PDF Author:
Publisher: Gale Cengage
ISBN: 9780863383953
Category : Business & Economics
Languages : en
Pages : 488

Book Description

Market Response Models

Market Response Models PDF Author: Dominique M. Hanssens
Publisher: Springer Science & Business Media
ISBN: 9781402073687
Category : Business & Economics
Languages : en
Pages : 524

Book Description
This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models. -discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data. -emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion. -demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts. -includes a new chapter on sales forecasting. -adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives. This book is truly the foundation of market response modeling.

International Marketing Data and Statistics

International Marketing Data and Statistics PDF Author:
Publisher:
ISBN:
Category : Commercial statistics
Languages : en
Pages : 632

Book Description

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