Upstream advanced C1 PDF Download

Author: Virginia Evans
Publisher:
ISBN: 9781844661848
Category :
Languages : en
Pages : 256

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Author: Great Minds
Publisher:
ISBN: 9781683863816
Category :
Languages : en
Pages :

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Author: Jakob Vlietstra
Publisher: Springer Science & Business Media
ISBN: 1447102630
Category : Computers
Languages : en
Pages : 703

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This Dictionary covers information and communication technology (ICT), including hardware and software; information networks, including the Internet and the World Wide Web; automatic control; and ICT-related computer-aided fields. The Dictionary also lists abbreviated names of relevant organizations, conferences, symposia and workshops. This reference is important for all practitioners and users in the areas mentioned above, and those who consult or write technical material. This Second Edition contains 10,000 new entries, for a total of 33,000.

Author: Andrew R. Thomas
Publisher: Springer
ISBN: 3319456091
Category : Business & Economics
Languages : en
Pages : 219

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Book Description
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.

Author: R.S. Michalski
Publisher: Springer Science & Business Media
ISBN: 366212405X
Category : Computers
Languages : en
Pages : 564

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Book Description
The ability to learn is one of the most fundamental attributes of intelligent behavior. Consequently, progress in the theory and computer modeling of learn ing processes is of great significance to fields concerned with understanding in telligence. Such fields include cognitive science, artificial intelligence, infor mation science, pattern recognition, psychology, education, epistemology, philosophy, and related disciplines. The recent observance of the silver anniversary of artificial intelligence has been heralded by a surge of interest in machine learning-both in building models of human learning and in understanding how machines might be endowed with the ability to learn. This renewed interest has spawned many new research projects and resulted in an increase in related scientific activities. In the summer of 1980, the First Machine Learning Workshop was held at Carnegie-Mellon University in Pittsburgh. In the same year, three consecutive issues of the Inter national Journal of Policy Analysis and Information Systems were specially devoted to machine learning (No. 2, 3 and 4, 1980). In the spring of 1981, a special issue of the SIGART Newsletter No. 76 reviewed current research projects in the field. . This book contains tutorial overviews and research papers representative of contemporary trends in the area of machine learning as viewed from an artificial intelligence perspective. As the first available text on this subject, it is intended to fulfill several needs.

Author: Michael T. Goodrich
Publisher: Wiley Global Education
ISBN: 1118803167
Category : Computers
Languages : en
Pages : 738

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Book Description
The design and analysis of efficient data structures has long been recognized as a key component of the Computer Science curriculum. Goodrich, Tomassia and Goldwasser's approach to this classic topic is based on the object-oriented paradigm as the framework of choice for the design of data structures. For each ADT presented in the text, the authors provide an associated Java interface. Concrete data structures realizing the ADTs are provided as Java classes implementing the interfaces. The Java code implementing fundamental data structures in this book is organized in a single Java package, net.datastructures. This package forms a coherent library of data structures and algorithms in Java specifically designed for educational purposes in a way that is complimentary with the Java Collections Framework.

Author: Joel Scott
Publisher: John Wiley & Sons
ISBN: 0470343257
Category : Computers
Languages : en
Pages : 432

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Book Description
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re considering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: Maintain and manage all your customer information Personalize Microsoft CRM to work for your business Set up CRM to support sales, marketing, and customer service Use the Outlook client Manage territories and business units Create and manage activities Generate quotes and invoices Implement and manage a marketing campaign Work with contracts, and much more Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!

Author: Miodrag Petkovi_
Publisher: American Mathematical Soc.
ISBN: 0821848143
Category : Mathematics
Languages : en
Pages : 346

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Book Description
This entertaining book presents a collection of 180 famous mathematical puzzles and intriguing elementary problems that great mathematicians have posed, discussed, and/or solved. The selected problems do not require advanced mathematics, making this book accessible to a variety of readers. Mathematical recreations offer a rich playground for both amateur and professional mathematicians. Believing that creative stimuli and aesthetic considerations are closely related, great mathematicians from ancient times to the present have always taken an interest in puzzles and diversions. The goal of this book is to show that famous mathematicians have all communicated brilliant ideas, methodological approaches, and absolute genius in mathematical thoughts by using recreational mathematics as a framework. Concise biographies of many mathematicians mentioned in the text are also included. The majority of the mathematical problems presented in this book originated in number theory, graph theory, optimization, and probability. Others are based on combinatorial and chess problems, while still others are geometrical and arithmetical puzzles. This book is intended to be both entertaining as well as an introduction to various intriguing mathematical topics and ideas. Certainly, many stories and famous puzzles can be very useful to prepare classroom lectures, to inspire and amuse students, and to instill affection for mathematics.

Author: Ron Hale-Evans
Publisher: John Wiley & Sons
ISBN: 1118166434
Category : Computers
Languages : en
Pages : 279

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Compelling tips and tricks to improve your mental skills Don't you wish you were just a little smarter? Ron and Marty Hale-Evans can help with a vast array of witty, practical techniques that tune your brain to peak performance. Founded in current research, Mindhacker features 60 tips, tricks, and games to develop your mental potential. This accessible compilation helps improve memory, accelerate learning, manage time, spark creativity, hone math and logic skills, communicate better, think more clearly, and keep your mind strong and flexible.

Author: Virginia Evans
Publisher:
ISBN: 9781843259572
Category : English language
Languages : en
Pages : 184

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Book Description
The series is specially designed for students from intermediate to proficiency level. Each book consists of five modules and provides systematic preparation in all four language skills - listening, speaking, reading and writing - required at these levels. The Student's Book and the Workbook are designed to be covered in approximately 100 to 120 hours of classroom work.