Market Assessment Study of New Media Learning Materials PDF Download

Author: Canada. Industry Canada
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 56

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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author: Maria Giaoutzi
Publisher: Routledge
ISBN: 135187862X
Category : Political Science
Languages : en
Pages : 448

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Tourist visits used to be a less common activity in the past. However, more people than ever now make leisure trips, making this an era of mass tourism. This drastic change in spatial behaviour is not only caused by economic prosperity, but the scale of this phenomenon means that it is able to generate economic growth, making tourism a key factor in regional development policy. One of the main challenges of current regional policy is to market the attractiveness of an area, thereby increasing tourist visits and subsequent revenue. In particular, regions are attempting this through the use of Information and Communication Technologies (ICT), which offer information on interesting places, and efficient methods for organizing and booking trips. This book examines the interconnections between tourism, ICT and regional development. Bringing together a range of European case studies illustrating various ICT and policy innovations, it not only critiques current activity by regions in terms of tourism development, but also considers how this sector is likely to continue to grow.

Author: Roland Miller
Publisher: UNM Press
ISBN: 0826356265
Category : Photography
Languages : en
Pages : 175

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Stenciled on many of the deactivated facilities at Cape Canaveral Air Force Station, the evocative phrase “abandoned in place” indicates the structures that have been deserted. Some structures, too solid for any known method of demolition, stand empty and unused in the wake of the early period of US space exploration. Now Roland Miller’s color photographs document the NASA, Air Force, and Army facilities across the nation that once played a crucial role in the space race. Rapidly succumbing to the elements and demolition, most of the blockhouses, launch towers, tunnels, test stands, and control rooms featured in Abandoned in Place are located at secure military or NASA facilities with little or no public access. Some have been repurposed, but over half of the facilities photographed no longer exist. The haunting images collected here impart artistic insight while preserving an important period in history.

Author: A. Cazenave
Publisher: Springer
ISBN: 3319324497
Category : Science
Languages : en
Pages : 336

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This book is a collection of overview articles showing how space-based observations, combined with hydrological modeling, have considerably improved our knowledge of the continental water cycle and its sensitivity to climate change. Two main issues are highlighted: (1) the use in combination of space observations for monitoring water storage changes in river basins worldwide, and (2) the use of space data in hydrological modeling either through data assimilation or as external constraints. The water resources aspect is also addressed, as well as the impacts of direct anthropogenic forcing on land hydrology (e.g. ground water depletion, dam building on rivers, crop irrigation, changes in land use and agricultural practices, etc.). Remote sensing observations offer important new information on this important topic as well, which is highly useful for achieving water management objectives.Over the past 15 years, remote sensing techniques have increasingly demonstrated their capability to monitor components of the water balance of large river basins on time scales ranging from months to decades: satellite altimetry routinely monitors water level changes in large rivers, lakes and floodplains. When combined with satellite imagery, this technique can also measure surface water volume variations. Passive and active microwave sensors offer important information on soil moisture (e.g. the SMOS mission) as well as wetlands and snowpack. The GRACE space gravity mission offers, for the first time, the possibility of directly measuring spatio-temporal variations in the total vertically integrated terrestrial water storage. When combined with other space observations (e.g. from satellite altimetry and SMOS) or model estimates of surface waters and soil moisture, space gravity data can effectively measure groundwater storage variations. New satellite missions, planned for the coming years, will complement the constellation of satellites monitoring waters on land. This is particularly the case for the SWOT mission, which is expected to revolutionize land surface hydrology. Previously published in Surveys in Geophysics, Volume 37, No. 2, 2016

Author: George Berger
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 324

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In-depth interviews with the main movers in the punk rock movement--Crass members Penny Rimbaud, Gee Vaucher, and Steve Ignorant--detail the face of the revolution founded by these radical thinkers and artists. When punk ruled the waves, Crass waived the rules by putting out their own records, films, and magazines and setting up a series of situationist pranks that were dutifully covered by the world's press. Not just another iconoclastic band, Crass was a musical, social, and political phenomenon: commune dwellers that were rarely photographed and remained contemptuous of conventional pop stardom. As detailed in this history, their members explored and finally exhausted the possibilities of punk-led anarchy. This definitive biography of the band not only gives backstage access to their lives, philosophies, and the movement that followed, but also to never-before-seen photographs and rare dialogues.

Author: Margarete Sandelowski
Publisher: Springer Publishing Company
ISBN: 0826156940
Category : Medical
Languages : en
Pages : 311

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Author: Claudio Scardovi
Publisher: Springer
ISBN: 3319669451
Category : Business & Economics
Languages : en
Pages : 242

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This book analyzes the set of forces driving the global financial system toward a period of radical transformation and explores the transformational challenges that lie ahead for global and regional or local banks and other financial intermediaries. It is explained how these challenges derive from the newly emerging post-crisis structure of the market and from shadow and digital players across all banking operations. Detailed attention is focused on the impacts of digitalization on the main functions of the financial system, and particularly the banking sector. The author elaborates how an alternative model of banking will enable banks to predict, understand, navigate, and change the external ecosystem in which they compete. The five critical components of this model are data and information mastering; effective use of applied analytics; interconnectivity and “junction playing”; development of new business solutions; and trust and credibility assurance. The analysis is supported by a number of informative case studies. The book will be of interest especially to top and middle managers and employees of banks and financial institutions but also to FinTech players and their advisers and others.

Author: Keengwe, Jared
Publisher: IGI Global
ISBN: 1522520015
Category : Education
Languages : en
Pages : 479

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Technology is constantly evolving and can now aid society with the quest for knowledge in education systems. It is important to integrate the most recent technological advances into curriculums and classrooms, so the learning process can evolve just as technology has done. The Handbook of Research on Transformative Digital Content and Learning Technologies provides fresh insight into the most recent advancements and issues regarding educational technologies in contemporary classroom environments. Featuring detailed coverage on a variety of topics, such as mobile technology integration, ICT literacy integration, digital wellness, online group counseling, and distance learning, this publication will appeal to researchers and practitioners who are interested in discovering more about technological integration in education.

Author: Barbara L. Paterson
Publisher: SAGE
ISBN: 9780761924159
Category : Medical
Languages : en
Pages : 180

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This title provides step-by-step directions for how to conduct a meta-study, as well as recommendations for tools and standards for the application of this approach.