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Author: Cornelis A. De Kluyver Publisher: Pearson Educación ISBN: 9789879460597 Category : Business & Economics Languages : en Pages : 220
Book Description
"Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice-oriented executive MBA programs. Any book on such a vast subject as strategy must make compromises and trade-offs. This book is no exception. The choices of what to include, where, and at what level of depth were guided by the book's primary objective as a companion volume to case analysis in an executive setting with a global outlook."--Jacket.
Author: Cornelis A. De Kluyver Publisher: Pearson Educación ISBN: 9789879460597 Category : Business & Economics Languages : en Pages : 220
Book Description
"Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice-oriented executive MBA programs. Any book on such a vast subject as strategy must make compromises and trade-offs. This book is no exception. The choices of what to include, where, and at what level of depth were guided by the book's primary objective as a companion volume to case analysis in an executive setting with a global outlook."--Jacket.
Author: Jay H. Heizer Publisher: Pearson Educación ISBN: 9789702605256 Category : Business & Economics Languages : en Pages : 710
Book Description
In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
Author: Agustín López-Quesada Publisher: ESIC Editorial ISBN: 8417024417 Category : Business & Economics Languages : es Pages : 40
Book Description
La reflexión inicial en el ámbito estratégico de marketing es desconectarte para volver a conectar, también los clásicos lo denominan salir de la zona de confort, reinventarse o quizá resetearse, con el objetivo de no perder foco en los cambios que se producen en el mercado. La tecnología está siendo el eje principal del cambio y en algunos casos puede hacernos perder lo básico, atención al cliente o nivel de servicio, como dicen Ridderstrale y Nordströn: «La tecnología no nos hace menos estúpidos, simplemente nos hace estúpidos de manera más rápida». Muchas empresas han entrado en «encefalograma plano», han perdido vitalidad y valor, su proyecto está agotado, o se reinventan o desaparecen. «Si dentro de cinco años sigue en el mismo negocio en que está ahora, estará fuera del negocio.» KOTLER
Author: Publisher: Religacion Press ISBN: Category : Languages : en Pages : 123
Author: Ricky W. Griffin Publisher: Pearson Educación ISBN: 9789702605973 Category : Business & Economics Languages : en Pages : 722
Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author: Edward T. Harvey Publisher: University Press of America ISBN: 9780819182586 Category : Business & Economics Languages : en Pages : 236
Book Description
This book, written in Spanish, is a text on composition or creative writing using a word processor. The book aids students to develop writing abilities through grammar study and in-class peer critique sessions. Included are strategies on how to get started; how to handle introductory paragraphs; how to make good transitions; how to employ a rich lexicon; how to practice thinking in patterns of association, comparison and contrast, process, classification, argument and persuasion; and how to practice extensively.
Author: Kenneth C. Laudon Publisher: Pearson Educación ISBN: 9789702605287 Category : Business & Economics Languages : en Pages : 618
Book Description
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author: Gary Dessler Publisher: Pearson Educación ISBN: 9789684444881 Category : Business & Economics Languages : en Pages : 750
Book Description
For Human Resource Management (HRM) and Personnel courses. The #1 best-selling HRM book in the market, Dessler's Human Resource Management provides a comprehensive review of personnel management concepts and practices in a highly readable form. This edition focuses on the high-performance organization building better, faster, more competitive organizations through HR; while continuing to offer practical applications that help all managers deal with their personnel-related responsibilities.
Author: José Luis Fecé Publisher: Editorial UOC ISBN: 8490647305 Category : Photography Languages : en Pages : 211
Book Description
En los últimos años la expresión “cine transnacional” se viene utilizando como sinónimo de “cine contemporáneo” puesto que las actuales condiciones de producción, distribución y consumo cinematográficos conducen a unas transformaciones, también estéticas, que difícilmente pueden explicarse desde las culturas y políticas nacionales. La imposibilidad o, como mínimo, la dificultad de asignar una nacionalidad única o mayoritaria constituye una de las principales características del cine, y de la producción audiovisual, contemporáneos. Los textos incluidos en esta edición se ocupan de estas transformaciones a través de ejemplos relacionados con espacios geopolíticos (los países que componen Mercosur); la recepción y el consumo de producciones audiovisuales latinas en Estados Unidos o con el análisis de espacios ficcionales transnacionales: la ciudad global, la frontera y otros no lugares contemporáneos. Estos trabajos coinciden en una idea más general: el carácter transnacional del cine contemporáneo no es un asunto estrictamente cinematográfico, sino también político, pues tanto su realidad como su imaginario geopolítico afectan también al propio concepto de ciudadanía.
Author: Cornelis A. De Kluyver
Author: Cornelis A. De Kluyver
Author: Jay H. Heizer
Author: Agustín López-Quesada
Author: 
Author: Ricky W. Griffin
Author: José Javier Orosa González
Author: Edward T. Harvey
Author: Kenneth C. Laudon
Author: Gary Dessler
Author: José Luis Fecé