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Author: Karla Keene Publisher: K2 Publishing ISBN: 9780996741804 Category : Languages : en Pages : 170
Book Description
LEARN the 6 Steps to Becoming a Successful Esthetician Behind the Chair The skin care industry is a rapidly growing and exciting industry to be a part of. As the industry expands, the need for highly trained Estheticians is at an all-time high. It takes a lot of hard work, time, education and training, with the right "tableside manner" to be successful in this extremely competitive industry. I want to explore all of these elements throughout the book and share some lessons and pearls of wisdom that can help put you on the fast track to success. As a licensed Cosmetologist with an emphasis on Esthetics for over three decades, I have had the blessing of working with all aspects of the business of beauty and skin care. From being an Educator my entire career and having taught thousands of Estheticians over the years, I have often been asked to write a book to share my knowledge. My goal with this book is to guide, share, and mentor you in most aspects of your esthetics business and to empower you to be the best skin care expert within. I am often asked, "How did you get here? What's your secret to success?" Most successful people can most likely contribute their success to a life event, a circumstance, a person or people, or an opportunity. I view mine as a lifetime of events, a lifetime of circumstances, a lifetime of people, and a lifetime of amazing opportunities. SUCCESS IS WHEN PASSION MEETS MONEY "First, we must do what we love and love what we do!" Your Esthetics Coach will teach you the 6 Steps to becoming a successful Esthetician behind the chair. We'll take a look at all the tools in your toolbox, understanding how each is to be utilized, as well as what precautions should be taken. The education you obtain will help take you to the next level. You will learn how to conduct a skin analysis, and gain valuable tips on how to perform a client consultation. Learn how to guide your clients in making smart choices in skin care, yielding powerful results. You will learn how and why the skin functions, behaves and reacts the way it does. Understanding skin conditions and how to treat them will build trust with your clientele. Educating them on skin care products, ingredients, and making a measurable difference in the quality of their skin will help you to increase your product sales and services, helping you to increase your income. Make yourself stand out by learning beneficial extraction tips and techniques that you can start today. Your enthusiasm for listening and connecting with your clients, as well as mastering the facial massage, will build long lasting relationships with your clients. With the education you acquire from Your Esthetics Coach, you can take on a leadership role in your community, partnering up with other businesses in ways that will help grow your business. My hope is that this book will inspire you to follow your passion and make an impact in the beauty industry... by continuing to educate and empower yourself, having the confidence to make a difference in your clients' skin and lives.
Author: Karla Keene Publisher: K2 Publishing ISBN: 9780996741804 Category : Languages : en Pages : 170
Book Description
LEARN the 6 Steps to Becoming a Successful Esthetician Behind the Chair The skin care industry is a rapidly growing and exciting industry to be a part of. As the industry expands, the need for highly trained Estheticians is at an all-time high. It takes a lot of hard work, time, education and training, with the right "tableside manner" to be successful in this extremely competitive industry. I want to explore all of these elements throughout the book and share some lessons and pearls of wisdom that can help put you on the fast track to success. As a licensed Cosmetologist with an emphasis on Esthetics for over three decades, I have had the blessing of working with all aspects of the business of beauty and skin care. From being an Educator my entire career and having taught thousands of Estheticians over the years, I have often been asked to write a book to share my knowledge. My goal with this book is to guide, share, and mentor you in most aspects of your esthetics business and to empower you to be the best skin care expert within. I am often asked, "How did you get here? What's your secret to success?" Most successful people can most likely contribute their success to a life event, a circumstance, a person or people, or an opportunity. I view mine as a lifetime of events, a lifetime of circumstances, a lifetime of people, and a lifetime of amazing opportunities. SUCCESS IS WHEN PASSION MEETS MONEY "First, we must do what we love and love what we do!" Your Esthetics Coach will teach you the 6 Steps to becoming a successful Esthetician behind the chair. We'll take a look at all the tools in your toolbox, understanding how each is to be utilized, as well as what precautions should be taken. The education you obtain will help take you to the next level. You will learn how to conduct a skin analysis, and gain valuable tips on how to perform a client consultation. Learn how to guide your clients in making smart choices in skin care, yielding powerful results. You will learn how and why the skin functions, behaves and reacts the way it does. Understanding skin conditions and how to treat them will build trust with your clientele. Educating them on skin care products, ingredients, and making a measurable difference in the quality of their skin will help you to increase your product sales and services, helping you to increase your income. Make yourself stand out by learning beneficial extraction tips and techniques that you can start today. Your enthusiasm for listening and connecting with your clients, as well as mastering the facial massage, will build long lasting relationships with your clients. With the education you acquire from Your Esthetics Coach, you can take on a leadership role in your community, partnering up with other businesses in ways that will help grow your business. My hope is that this book will inspire you to follow your passion and make an impact in the beauty industry... by continuing to educate and empower yourself, having the confidence to make a difference in your clients' skin and lives.
Author: Michael Pugliese Publisher: ISBN: 9781724219596 Category : Languages : en Pages : 198
Book Description
As skin care professionals, we are frequently presented with clients' skin concerns relating to hyperpigmentation disorders, or the uneven distribution of visible melanin in the skin. The source of this spotty disarray can be a combination of factors, with sun exposure being universally recognized as a primary cause. Evidence of adolescent inflammatory acne may be present decades later, compounding damage from new breakouts at the onset of mid-life. In men and women, hormonal fluctuations, smoking, and a history of excessive/aggressive treatments are known to trigger the production of melanin. The biomedical research of skin mechanisms that create melanin have allowed a discerning look into the topical agents currently in the professional skin care market, used across skin types and age ranges.
Author: Carly Williams Publisher: ISBN: 9781952654367 Category : Languages : en Pages :
Book Description
You Can Succeed in Medical EstheticsIn Taking Beauty to the Next Level, Carly Williams gives you a glimpse into the rapidly evolving industry of medical esthetics and its incredible career opportunities. With new types of laser skin-care treatments and other state-of-the-art skin-care technologies advancing every day, the demand for trained and certified medical estheticians keeps growing. Packed with advice and tips, this book is designed to help you succeed in this highly lucrative industry and avoid common pitfalls and challenges that Carly herself faced when just starting out. Get the inside scoop from an industry leader on how to think about your career, which medical esthetics careers are best for you, how to evaluate schools, and even how to plan your finances, so you're ahead of the game before you even step foot into school. You'll even get a sneak preview into some of the ways to market yourself after graduating.
Author: Mary Nielsen Publisher: ISBN: 9781977582294 Category : Languages : en Pages : 224
Book Description
The Estheticians Guide to Outstanding Esthetics is the first book in a series of Anthology books for the beauty industry. Shelley Hancock, industry icon, decided to publish this series because the esthetic industry was in need of information and inspiration from its leaders. These industry leaders are the cream of the crop and were chosen to author a chapter which provides a different way of thinking so that you can begin to think out-of-the-box about ways to achieve outstanding results in your esthetic career and/or spa business. I'm honored to be selected.
Author: Kiyah Wright Publisher: BenBella Books ISBN: 1637740921 Category : Business & Economics Languages : en Pages : 297
Book Description
You know you have the talent to make it in the beauty industry, but figuring out where to begin can feel like a mystery—and cosmetology schools often don’t prepare students for the business end of these jobs . . . which can make or break your career. Consider this book your crash course on how current and aspiring beauty professionals can profit from their passions to create wealth beyond their wildest dreams. Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. From the time she was just 14 years old and doing hair in her grandmother's basement for $20 a pop, Kiyah had found her calling. By 17, she had 200 clients and netted over $60K a year. Now, 25 years later, she's at the top of her game with A-List Hollywood clientele, two Emmy Awards, two Hollywood Beauty Awards, a thriving business, and a million-dollar brand. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: Developing a success mindset Understanding the business of the beauty business Finding your niche Diversifying with multiple streams of income Growing your platform to grow your profits Preparing for the unexpected Planning for your future She also lays out crucial success strategies not taught in hair or beauty schools about entrepreneurship, finance, branding, marketing, product distribution, how to harness the power of social media, and how to build wealth. Whether you’re working from your house or a salon, From Beauty to Business will set you up for success with practical tools for thriving in the beauty business on your own terms. This first-of-its-kind sourcebook features Kiyah’s favorite success affirmations, industry-themed business templates, worksheets, and the foolproof strategies Kiyah used to attract and retain superstar clients like Tyra Banks, Jennifer Hudson, Ciara, Iman, Taraji P. Henson, and Gabrielle Union. Whether you’re looking for tips in your career as a hairstylist, makeup artist, esthetician, or other beauty professional, From Beauty to Business is the ultimate resource guide that will set you on a straight path to success.
Author: Dagmara Ragone Publisher: Independently Published ISBN: 9781704057514 Category : Languages : en Pages : 289
Book Description
Chapter 1. Esthetic Licenses, Requirements, State Boards List 1.A. Requirements by every State 1. B. List of all State BoardsChapter 2. Business Permits and RegistrationChapter 3. Location 3. A. Factors to take into consideration 3. B. Salon suits, Office and Retail spaces ComparisonChapter 4. Hours of OperationChapter 5. Products and Equipment Suppliers 5. A. Product Suppliers List - major skin care lines, eyelash extensions, eyelash and brow lifts/tints, masks, body wraps, French lines, Alghi based lines, CBD skin care products, sugaring, waxing and more 5. B. Private Label Lines List 5. C. Equipment Suppliers ListChapter 6. InsuranceChapter 7. Professional Business Associations and MembershipsChapter 8. Industry Trade ShowsChapter 9. Online Marketing 9. A. Websites & Builders, Domain Name Research and Registration, Hosting, Online Stores 9. B. Facebook / Instagram Ads 9. C. Groupon 9. D. Bundles, Memberships & Packages Ideas 9. E. Holidays, Occasion based PromotionsChapter 10. Offline Marketing 10. A. Printed Materials 10. B. Direct Mail 10. C. Radio 10. D. TV 10. E. Community & other Events 10. F. Networking 10. G. Client Incentives Referral Programs 10. H. Cross Referrals with other Beauty Workers 10. I. Fliers 10. J. Magazines, Local News Papers 10. K. Corporate Marketing 10. L. Car Magnets, Decals etc..Chapter 11. Trainings and CertificationsChapter 12. Advanced Modalities - Galvanic Current, Hydro-modalities, Laser modalities, Led Light Therapy, Microcurrent, Radiofrequency, Microdermabrasion, Microneedling, Chapter 13. AnteAge - Bone Marrow Stem Cells Microneedling Solution. Science, Human vs Plant Stem Cells, All AnteAge Products.Chapter 14. Medical Aesthetics & Holistic Esthetics. 14. A. Aesthetics / Medical / Med Spas. 14. B. Holistic EstheticsChapter 15. Tattooing - PMU / Microblading / Ombre / Shading Eyebrows, Eyeliner, Lips, Areola, Scar Camouflage, Scalp Micropigmentation 15. A. Licenses 15. B. Training, Equipment and SuppliesChapter 16. Payment Accepting AppsChapter 17. Scheduling/Booking ApsChapter 18. Taxes 18. A. Tax Departments by State - List with links 18. B. Sales Tax 18. C. Personal Tax Return ( 1040 ) 18. D. Business Tax Return ( Schedules: C, SE )Chapter 19. 1099 Independent Contractor vs W-2 EmployeeChapter 20. Booth / Room RentingChapter 21. Accounting & BookkeepingChapter 22. How much money do I need to bring in every month to be safely/profitably on my own - Solo Esthetician ?Chapter 23. Treatment Release Forms / After Care FormsChapter 24. Esthetician Attire / ShoesChapter 25. Music for the SpaChapter 26. Work / Life Balancing tipsChapter 27. Amazon, Ebay, DHGate, Alibaba, AliexpressChapter 28. Amazon Links - products, supplies, equipment etc...
Author: Joanna Vargas Publisher: HarperCollins ISBN: 0062909142 Category : Health & Fitness Languages : en Pages : 260
Book Description
Celebrity aesthetician Joanna Vargas shares her secrets for the first time in this practical, engaging guide to beautiful, glowing skin for everyone. Celebrity aesthetician Joanna Vargas is known for her cutting-edge beauty treatments, high-end products, and famous (and seemingly ageless) clients. But her secret to beautiful skin rests on one simple principle: developing and maintaining a good skincare routine. In Glow from Within, Joanna teaches readers how to create the best routine for their skin type. She explains the science behind the labels of various products and tools—from serums to retinols, dry brushes to sheet masks, vitamin c to hylaluronic acid—then offers instruction on how best to incorporate them into a routine. She also shares fresh insight into how the other self-care routines we don’t often connect to our skin—such as nutrition, sleep, and stress management—impact skin appearance and resiliency. In addition to giving readers the tools to create a customizable routine, Joanna will provide specific product recommendations, DIY recipes, and programs for time-specific goals (one week, one month, six months) as well as emergency troubleshooting for skin issues that pop up overnight. Glow from Within is the ultimate guide to flawless skin from one of the beauty industry’s most sought-after insiders.
Author: Diane Buccola Publisher: ISBN: 9780998670928 Category : Business & Economics Languages : en Pages : 0
Book Description
Looking for new clients without having a Client Development Plan in place is like buying your dream car without first learning how to drive. A good facial is simply not enough these days. Every Esthetician had to master the art of the facial to graduate from their Esthetician licensing program. And these days, pretty much anyone can learn some version of a facial online. Even so, the typical Esthetician will take a multitude of classes to learn more about facial services, however the same enthusiasm is not shown when it comes to learning how to build and maintain a financially successful esthetics business. Do you want to make a living...or create a life? A Professional Esthetician's job is not about giving facials, nor is it about talking people into buying products. Facials and products are simply tools that Estheticians use in their work. It is also not the client's job to sort through a menu of services and decide on their own which service they need, nor is it the client's job to determine which products they should be using at home. That era of esthetics is long gone. A Professional Esthetician's role in the business of skin care is to be well-educated and well-trained so they can analyze the client's skin condition properly and provide the best possible skin care based upon the client's current needs (which change all the time). Therefore, today's Professional Esthetician should be focusing on turning each new client into a loyal, long-term client. Financial success in the esthetics business today is all about client retention. An Esthetician must become indispensable to his or her clients. The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success offers clarity, specific solutions and proven strategies which will easily guide you to success and prosperity. Topics include measurable marketing (if you can't measure the results, don't waste your time or money on it), how to do a proper consultation (it is not the client's job to complete the Intake Form), going solo/starting your own esthetics business (choosing a name, choosing a space, what to put on your business card), Menu of Services and Products (customizing/specializing, choosing vendors, backbar and home care), client development and retention (how to create an unshakeable client bond and guarantee clients will purchase only from you). Estheticians, products and equipment will come and go... but the HEART of Esthetics will always be the key to your financial success.
Author: Robyn McAlpine Publisher: Karen MC Dermott ISBN: 9780648521112 Category : Beauty, Personal Languages : en Pages : 190
Book Description
Skinside Out is the first book of its kind to deeply explain the intricacies of our largest organ, skin, and how we can work with nature to have the best skin of our lives! This is the mantra of self-confessed skin nerd Robyn McAlpine. In over a decade of her extensive career, she has gathered her expertise to bring you an enthusiastic, modern, humorous and glowing perspective on matters of the skin. Her life's mission is to fix peoples skin. We all know what skin is, but do any of us realise just what skin does?Skinside Out is a book about beauty and the science of how skin works. Skin doesn't lie; it reflects our overall health in unimaginable ways. Robyn explains how we live our lives are manifestations of how our skin misbehaves, or doesn't, and how the connection between our thoughts, stresses, diet, gut health and environment affects the health of our skin.With the knowledge Robyn shares in this book, you will feel empowered to make healthy skin choices for life, with a new found love and appreciation for the humble skin cell and the skin you are in. You'll laugh, you'll learn, and your body will love you ... from the Skinside Out.
Author: Karla Keene
Author: Karla Keene
Author: Michael Pugliese
Author: Michael Pugliese
Author: Carly Williams
Author: Mary Nielsen
Author: Kiyah Wright
Author: Dagmara Ragone
Author: Joanna Vargas
Author: Diane Buccola
Author: Robyn McAlpine