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Author: Mark McNeilly Publisher: OUP USA ISBN: 0199782911 Category : Business & Economics Languages : en Pages : 343
Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author: Mark McNeilly Publisher: OUP USA ISBN: 0199782911 Category : Business & Economics Languages : en Pages : 343
Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author: Becky Sheetz-Runkle Publisher: AMACOM ISBN: 0814433820 Category : Business & Economics Languages : en Pages : 255
Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Author: James McCarty Publisher: Wipf and Stock Publishers ISBN: 1532641044 Category : Religion Languages : en Pages : 278
Book Description
The Business of War incisively interrogates the development and contemporary implications of the military-industrial complex. It exposes the moral dangers of life in neoliberal economies dependent upon war-making for their growth and brings the Christian tradition’s abundance of resources into conversation with this phenomenon. In doing so, the authors invite us to rethink the moral possibilities of Christian life in the present day with an eye toward faithful resistance to “the business of war” and its influence in every aspect of our lives. In combining biblical, historical, theological, and ethical analyses of “the business of war,” the authors invite us to better understand it as a new moral problem that demands a new, faithful response. With contributions from: Pamela Brubaker Stan Goff Christina McRorie Kara Slade Won Chul Shin David Swartz Jonathan Tran Myles Werntz Matthew Whelan Tobias Winright
Author: Armin Krishnan Publisher: Routledge ISBN: 131700048X Category : Political Science Languages : en Pages : 220
Book Description
The privatization of defence assets and the outsourcing of military services from the armed forces to the private sector is an increasing trend. This book approaches the issue of military privatization by linking it to the transformation of the defence industries since the early 1990s, and shows the extent to which many military functions and activities, ranging from military research to military consulting/training to operational support services, have already been outsourced in the US and in Europe. This detailed study provides new and updated information on the ongoing privatization of the defence sector and offers an original theoretical explanation as to why the most modern armed forces throughout the world have come increasingly to rely on private companies for nearly everything they do. Contributing to a better understanding of military privatization and its close connection to technological change, the book explains the complexity of the whole phenomenon and discusses its implications for national and international security.
Author: Carl Von Clausewitz Publisher: Hachette India ISBN: 9350098695 Category : Business & Economics Languages : en Pages : 136
Book Description
Boardroom lessons from a master strategist. The Prussian general Carl von Clausewitz?s On War has, alongside Sun Tzu?s Art of War, long been recognized as the most definitive classic on the art, theory and principles of warfare. This new, compact adaptation of Clausewitz's vast treatise presents in carefully selected, focused yet accessible sections all the key lessons from the battlefield needed to succeed in the twenty-first-century world of business. The unpredictability of war is not too different from constantly changing economic conditions. Just as the army general needs to understand and implement the asymmetrical relationship between attack and defence, the business leader, too, needs to plan for all contingencies. Clausewitz?s philosophy, encompassing every aspect of strategic thinking ? dealing with defeat, planning a campaign, using the element of surprise, and marshalling resources at hand ? speaks simply and clearly to every business practitioner.
Author: Sunzi Publisher: ISBN: 9780465072040 Category : History Languages : en Pages : 202
Book Description
This reference brings Sun-tzu's classic study of war strategy to an audience that may have no prior knowledge of the subject. An introduction on the relevance of Sun-tzu's teachings, historical background, and a bibliographical essay are included.
Author: Dominic Hale Publisher: Arcturus Publishing ISBN: 139883369X Category : Business & Economics Languages : en Pages : 160
Book Description
Sun Tzu's 5th century BC military manual, The Art of War, revolutionized warfare when it was written. In the millennia since, its sage advice has been applied to fields as varied as business, leadership, warfare, politics and everyday life. In this fascinating guide, business journalist Dominic Hale helps you interpret the classic work to show you how to apply its advice to becoming a better leader. Showing you how to effectively motivate your workforce, pursue bold new strategies and understand your opponents, Sun Tzu's wisdom proves equally applicable to the business world. This edition includes the entire text of the original Art of War, so you can easily refer back to the classic text. In this work, you will discover: • the traits that make a great leader • how to develop your own management skills • how to get the most out of your team • how to see to the heart of a problem and come up with effective solutions By taking examples from the modern business world in a variety of different industries, The Art of War Guide to Business Leadership shows you how to become a better leader by learning from ancient wisdom.
Author: David Schroeder Publisher: ISBN: 9780982882900 Category : Business & Economics Languages : en Pages : 0
Book Description
Business in the Trenches shows how you can exploit the lessons of the Great War to win on the business battlefield. Business in the Trenches by David Schroeder combines compelling military history with insightful business analogies. It demonstrates clearly how companies grapple with the same problems as armies at war. Business in the Trenches describes how you can leverage the experiences war to solve vexing problems and defeat the competition. Business in the Trenches takes readers through a number of fascinating stories from World War One, a time of dramatic change in warfare. It draws parallels between the problems faced by armies on the battlefield, and the problems facing businesses today. Business in the Trenches unravels the mystery of why World War One turned into the quagmire it did, and how most organizations today follow similar paths for the same reasons. Most importantly, it provides detailed and practical advice on how to deal with specific challenges and achieve breakthrough success. Schroeder demonstrates that while times may change, human nature does not. This is especially true in the high pressure worlds of business and warfare. Schroeder's common sense yet controversial theories about World War One decisions, show them to be eerily similar to those made in business today. The same forces motivate people, and they still make similar choices for similar reasons. Understanding what produces victory or disaster, and why, enables you to succeed where most fail. About the Author David Schroeder is a globally experienced business consultant, a distinguished military officer, and a critically acclaimed designer of historical military simulations. He has helped high tech companies around the world increase their productivity and profitability. He is a Colonel in the Army Reserve, and has received awards at the highest levels. He was featured along with the Army Chief of Staff in videos on improving organizational performance. Schroeder has published a number of well-received detailed studies on the Great War.
Author: Mark McNeilly
Author: Mark McNeilly
Author: Becky Sheetz-Runkle
Author: James McCarty
Author: Gerald A. Michaelson
Author: Armin Krishnan
Author: Carl Von Clausewitz
Author: David Parrott
Author: Sunzi
Author: Dominic Hale
Author: David Schroeder