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Author: Cynthia L. Greene Publisher: Cengage Learning ISBN: 9781337904698 Category : Business & Economics Languages : en Pages : 434
Book Description
ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.
Author: Cynthia L. Greene Publisher: Cengage Learning ISBN: 9781337904698 Category : Business & Economics Languages : en Pages : 434
Book Description
ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.
Author: Cynthia Greene Publisher: Cengage Learning ISBN: 9780538436007 Category : Business Languages : en Pages : 0
Book Description
"Entrepreneurship" takes students through the entire process of running their own business. Creating a business plan is covered extensively and there is a business plan project included in every chapter.
Author: Cynthia L. Greene Publisher: ISBN: 9780840065247 Category : Entrepreneurship Languages : en Pages : 432
Book Description
"The entrepreneurial world is changing and so are we. Students today realize becoming a business owner is a career option. The 5th edition of Entrepreneurship: Ideas in Action encourages students to examine all the major steps involved in starting a business: Ownership, Strategy, Finance, and Markenting."--Page 4 of cover.
Author: Cynthia L. Greene Publisher: Thomson South-Western ISBN: 9780538682695 Category : Business education Languages : en Pages : 357
Book Description
The Teacher's Annotated Edition provides in class discussion opportunities, hints and tips, focus ane and motivational activities, answers to text questions, and more! Looks identical to student edition.
Author: Heidi M. Neck Publisher: SAGE Publications ISBN: 1544354649 Category : Business & Economics Languages : en Pages : 1000
Book Description
Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills. The Second Edition includes a new chapter on customer development, 15 new case studies, 16 new Mindshift Activities and 16 new Entrepreneurship in Action profiles, as well as expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends. This title is accompanied by a complete teaching and learning package.
Author: Lena Ramfelt Publisher: John Wiley & Sons ISBN: 0857085654 Category : Business & Economics Languages : en Pages : 350
Book Description
Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures. Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world. Gear Up offers: - A step by step guide to help you build a foundation for your business opportunity - Solid business framework formulated from entrepreneurs, academics and real life experience - A highly practical workbook with visual, full-colour design and compelling layout Gear Up also comes with educators' support materials available at gearupventures.com PowerPoint presentations with teaching notes Online course materials Course Schedule Evaluation Forms Certificate for students who complete the course Coming soon! - An innovative, interactive digital toolkit Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process! Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation.
Author: John R. Bessant Publisher: John Wiley & Sons ISBN: 1119221862 Category : Business & Economics Languages : en Pages : 208
Book Description
Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as “entrepreneurial thinking.” Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.
Author: Cynthia L. Greene
Author: Cynthia L. Greene
Author: Cynthia Greene
Author: Cynthia L. Greene
Author: Cynthia L. Greene
Author: Cynthia L. Greene
Author: Cynthia L. Greene
Author: Heidi M. Neck
Author: Lena Ramfelt
Author: John R. Bessant
Author: GREENE