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Author: Gideon Kunda Publisher: ISBN: Category : Control (Psychology) Languages : en Pages : 348
Book Description
"Engineering Culture" is an award-winning ethnography of the engineering division of a large American high-tech corporation. Now, this influential book - which has been translated into Japanese, Italian and Hebrew - has been revised to bring it up to date. In "Engineering Culture", Gideon Kunda offers a critical analysis of an American company's well-known and widely emulated "corporate culture." Kunda uses detailed descriptions of everyday interactions and rituals in which the culture is brought to life, excerpts from in-depth interviews and a wide variety of corporate texts to vividly portray managerial attempts to design and impose the culture and the ways in which it is experienced by members of the organization. The company's management, Kunda reveals, uses a variety of methods to promulgate what it claims is a non-authoritarian, informal, and flexible work environment that enhances and rewards individual commitment, initiative, and creativity while promoting personal growth. The author demonstrates, however, that these pervasive efforts mask an elaborate and subtle form of normative control in which the members' minds and hearts become the target of corporate influence. Kunda carefully dissects the impact this form of control has on employees' work behavior and on their sense of self. In the conclusion written especially for this edition, Kunda reviews the company's fortunes in the years that followed publication of the first edition, reevaluates the arguments in the book, and explores the relevance of corporate culture and its management today
Author: Gideon Kunda Publisher: ISBN: Category : Control (Psychology) Languages : en Pages : 348
Book Description
"Engineering Culture" is an award-winning ethnography of the engineering division of a large American high-tech corporation. Now, this influential book - which has been translated into Japanese, Italian and Hebrew - has been revised to bring it up to date. In "Engineering Culture", Gideon Kunda offers a critical analysis of an American company's well-known and widely emulated "corporate culture." Kunda uses detailed descriptions of everyday interactions and rituals in which the culture is brought to life, excerpts from in-depth interviews and a wide variety of corporate texts to vividly portray managerial attempts to design and impose the culture and the ways in which it is experienced by members of the organization. The company's management, Kunda reveals, uses a variety of methods to promulgate what it claims is a non-authoritarian, informal, and flexible work environment that enhances and rewards individual commitment, initiative, and creativity while promoting personal growth. The author demonstrates, however, that these pervasive efforts mask an elaborate and subtle form of normative control in which the members' minds and hearts become the target of corporate influence. Kunda carefully dissects the impact this form of control has on employees' work behavior and on their sense of self. In the conclusion written especially for this edition, Kunda reviews the company's fortunes in the years that followed publication of the first edition, reevaluates the arguments in the book, and explores the relevance of corporate culture and its management today
Author: Judith Samsom McIlwee Publisher: SUNY Press ISBN: 9780791408698 Category : Social Science Languages : en Pages : 276
Book Description
Who are the women who became engineers in the 1970s and 1980s? How have they fared in the most male-dominated profession in America? This is the first book to answer these questions. It explores the backgrounds, family lives, work experiences, and attitudes of engineers in order to explain the unequal patterns of career development for women, who generally hold lower positions and receive fewer promotions than their male counterparts. McIlwee and Robinson synthesize two theoretical approaches frequently used to explain the status of women in the workforce--gender role and structural theories--providing new insights into improving women's careers in traditionally male occupations.
Author: Vasanth Seshadri Publisher: ISBN: Category : Languages : en Pages : 240
Book Description
The definitive guide to future-proofing your brand for a world in which brands are expected to be catalysts of cultural transformation.Why do some brands successfully thrive in a rapidly evolving world while others fall by the wayside of history? How can you ensure that your brand emerges with flying colors from the disruption and upheavals inflicted upon it? In Cultural Engineering, agency founder and creative director Vasanth Seshadri tackles how brands can build brand love and enjoy sustained business results by turning themselves into forces for cultural change.Cultural Engineering explores why brands are expected to have strong values and act on them, and draws on concepts from traditional engineering to elucidate how brands can positively engineer the world while achieving business results as young adults vote with their pockets. It then arms brand marketers with an extensive step-by-step guide to identifying and assessing cultural engineering opportunities, applying creativity to these opportunities, and following through with sustained actions that firmly establish the brand as a change agent.This is brought to life with some of the greatest examples of brand-led cultural change in the past few years from celebrated marketers such as P&G, Unilever, Nike, Lego, American Express, Uber and Burger King, with insights into how brands are addressing today's biggest challenges from pandemics to racism to sustainability.As brand marketers look to the future with both excitement and uncertainty, Cultural Engineering shines a light on the way ahead.
Author: Paul D. Greene Publisher: Wesleyan University Press ISBN: 0819570621 Category : Music Languages : en Pages : 301
Book Description
Winner of the Society for Ethnmusicology's Klaus Wachsmann Award (2006) Wired for Sound is the first anthology to address the role of sound engineering technologies in the shaping of contemporary global music. Wired sound is at the basis of digital audio editing, multi-track recording, and other studio practices that have powerfully impacted the world's music. Distinctions between musicians and engineers increasingly blur, making it possible for people around the globe to imagine new sounds and construct new musical aesthetics. This collection of 11 essays employs primarily ethnographical, but also historical and psychological, approaches to examine a range of new, technology-intensive musics and musical practices such as: fusions of Indian film-song rhythms, heavy metal, and gamelan in Jakarta; urban Nepali pop which juxtaposes heavy metal, Tibetan Buddhist ritual chant, rap, and Himalayan folksongs; collaborations between Australian aboriginals and sound engineers; the production of "heaviness" in heavy metal music; and the production of the "Austin sound." This anthology is must reading for anyone interested in the global character of contemporary music technology. CONTRIBUTORS: Harris M. Berger, Beverley Diamond, Cornelia Fales, Ingemar Grandin, Louise Meintjes, Frederick J. Moehn, Karl Neunfeldt, Timothy D. Taylor, Jeremy Wallach.
Author: Gordana Vunjak-Novakovic Publisher: John Wiley & Sons ISBN: 0471741809 Category : Science Languages : en Pages : 528
Book Description
Step-by-step, practical guidance for the acquisition, manipulation,and use of cell sources for tissue engineering Tissue engineering is a multidisciplinary field incorporatingthe principles of biology, chemistry, engineering, and medicine tocreate biological substitutes of native tissues for scientificresearch or clinical use. Specific applications of this technologyinclude studies of tissue development and function, investigatingdrug response, and tissue repair and replacement. This area israpidly becoming one of the most promising treatment options forpatients suffering from tissue failure. Written by leading experts in the field, Culture of Cellsfor Tissue Engineering offers step-by-step, practicalguidance for the acquisition, manipulation, and use of cell sourcesfor tissue engineering. It offers a unique focus on tissueengineering methods for cell sourcing and utilization, combiningtheoretical overviews and detailed procedures. Features of the text include: Easy-to-use format with a two-part organization Logically organized—part one discusses cell sourcing,preparation, and characterization and the second part examinesspecific engineered tissues Each chapter covers: structural and functional properties oftissues, methodological principles, culture, cellselection/expansion, cell modifications, cell seeding, tissueculture, analytical assays, and a detailed description ofrepresentative studies End-of-chapter features include useful listings of sources forreagents, materials, and supplies, with the contact details of thesuppliers listed at the end of the book A section of elegant color plates to back up the figures in thechapters Culture of Cells for Tissue Engineering givesnovice and seasoned researchers in tissue engineering an invaluableresource. In addition, the text is suitable for professionals inrelated research, particularly in those areas where cell and tissueculture is a new or emerging tool.
Author: Wei-Shou Hu Publisher: CRC Press ISBN: 0429531893 Category : Science Languages : en Pages : 567
Book Description
This book is the culmination of three decades of accumulated experience in teaching biotechnology professionals. It distills the fundamental principles and essential knowledge of cell culture processes from across many different disciplines and presents them in a series of easy-to-follow, comprehensive chapters. Practicality, including technological advances and best practices, is emphasized. This second edition consists of major updates to all relevant topics contained within this work. The previous edition has been successfully used in training courses on cell culture bioprocessing over the past seven years. The format of the book is well-suited to fast-paced learning, such as is found in the intensive short course, since the key take-home messages are prominently highlighted in panels. The book is also well-suited to act as a reference guide for experienced industrial practitioners of mammalian cell cultivation for the production of biologics.
Author: B. Marsden Publisher: Springer ISBN: 0230504124 Category : Science Languages : en Pages : 363
Book Description
Engineers are empire-builders. Watt, Brunel, and others worked to build and expand personal and business empires of material technology and in so doing these engineers also became active agents of political and economic empire. This book provides a fascinating exploration of the cultural construction of the large-scale technologies of empire.
Author: Pamela O. Long Publisher: University of Chicago Press ISBN: 022659128X Category : History Languages : en Pages : 382
Book Description
Between the catastrophic flood of the Tiber River in 1557 and the death of the “engineering pope” Sixtus V in 1590, the city of Rome was transformed by intense activity involving building construction and engineering projects of all kinds. Using hundreds of archival documents and primary sources, Engineering the Eternal City explores the processes and people involved in these infrastructure projects—sewers, bridge repair, flood prevention, aqueduct construction, the building of new, straight streets, and even the relocation of immensely heavy ancient Egyptian obelisks that Roman emperors had carried to the city centuries before. This portrait of an early modern Rome examines the many conflicts, failures, and successes that shaped the city, as decision-makers tried to control not only Rome’s structures and infrastructures but also the people who lived there. Taking up visual images of the city created during the same period—most importantly in maps and urban representations, this book shows how in a time before the development of modern professionalism and modern bureaucracies, there was far more wide-ranging conversation among people of various backgrounds on issues of engineering and infrastructure than there is in our own times. Physicians, civic leaders, jurists, cardinals, popes, and clerics engaged with painters, sculptors, architects, printers, and other practitioners as they discussed, argued, and completed the projects that remade Rome.
Author: Gideon Kunda
Author: Gideon Kunda
Author: Karl E. Wiegers
Author: Judith Samsom McIlwee
Author: Gideon Kunda
Author: Vasanth Seshadri
Author: Paul D. Greene
Author: Gordana Vunjak-Novakovic
Author: Wei-Shou Hu
Author: B. Marsden
Author: Pamela O. Long