Global Strategy and Leadership PDF Download

Author: Valentina Tripp
Publisher:
ISBN: 9781741561371
Category : Accountants
Languages : en
Pages :

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Author:
Publisher:
ISBN:
Category : Weather forecasting
Languages : en
Pages : 352

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Author: Nils S. Borchers
Publisher: Routledge
ISBN: 1000525341
Category : Language Arts & Disciplines
Languages : en
Pages : 164

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This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.

Author: Anne Janzer
Publisher: Cuesta Park Consulting
ISBN: 099962489X
Category : Business & Economics
Languages : en
Pages : 234

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The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Author:
Publisher: Erika Blanchard
ISBN:
Category :
Languages : en
Pages : 396

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Author: Jennifer M. Bean
Publisher: Duke University Press
ISBN: 9780822329992
Category : Literary Criticism
Languages : en
Pages : 604

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A Feminist Reader in Early Cinema marks a new era of feminist film scholarship. The twenty essays collected here demonstrate how feminist historiographies at once alter and enrich ongoing debates over visuality and identification, authorship, stardom, and nationalist ideologies in cinema and media studies. Drawing extensively on archival research, the collection yields startling accounts of women's multiple roles as early producers, directors, writers, stars, and viewers. It also engages urgent questions about cinema's capacity for presenting a stable visual field, often at the expense of racially, sexually, or class-marked bodies. While fostering new ways of thinking about film history, A Feminist Reader in Early Cinema illuminates the many questions that the concept of "early cinema" itself raises about the relation of gender to modernism, representation, and technologies of the body. The contributors bring a number of disciplinary frameworks to bear, including not only film studies but also postcolonial studies, dance scholarship, literary analysis, philosophies of the body, and theories regarding modernism and postmodernism. Reflecting the stimulating diversity of early cinematic styles, technologies, and narrative forms, essays address a range of topics—from the dangerous sexuality of the urban flâneuse to the childlike femininity exemplified by Mary Pickford, from the Shanghai film industry to Italian diva films—looking along the way at birth-control sensation films, French crime serials, "war actualities," and the stylistic influence of art deco. Recurring throughout the volume is the protean figure of the New Woman, alternately garbed as childish tomboy, athletic star, enigmatic vamp, languid diva, working girl, kinetic flapper, and primitive exotic. Contributors. Constance Balides, Jennifer M. Bean, Kristine Butler, Mary Ann Doane, Lucy Fischer, Jane Gaines, Amelie Hastie, Sumiko Higashi, Lori Landay, Anne Morey, Diane Negra, Catherine Russell, Siobhan B. Somerville, Shelley Stamp, Gaylyn Studlar, Angela Dalle Vacche, Radha Vatsal, Kristen Whissel, Patricia White, Zhang Zhen

Author: James Buhler
Publisher: Wesleyan University Press
ISBN: 0819564117
Category : Music
Languages : en
Pages : 406

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A wide-ranging look at the role of music in film.

Author: Charles Warren
Publisher: Wesleyan University Press
ISBN: 9780819562906
Category : Performing Arts
Languages : en
Pages : 404

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Critics and writers consider nonfiction film both as document and as creative work with strong artistic, political, and moral implications. In essays by eleven of America's foremost writers, critics, and filmmakers, Beyond Document explores the full spectrum of nonfiction film and its creative possibilities. In addition to Charles Warren's broad introductory history of the genre, the book takes a close look at ethnographic films, cinema-verité, memoir and autobiography, docudramas, essay films, and newsreels, from classics like Night and Fog and Nanook of the North to more recent important work like Film about a Woman Who. . ., Harlan County, U.S.A., Sans Soleil, and Forest of Bliss. Representations of reality are increasingly contested, in courtrooms and in Congress, as well as in art. Asking what the art of film can achieve, Helene Keyssar considers the history of nonfiction films by women; Jay Cantor discusses film investigations of the Holocaust; Patricia Hampl looks at how autobiographical films render experience into narrative; Robert Gardner questions the filmmaker's "impulse to preserve" ; and poet Susan Howe explores structures of mourning in several filmmakers. All the book's essays provide deeply felt understanding of documentary film, and of how we live with, an d within, images. CONTRIBUTORS: Jay Cantor, Robert Gardener, Patricia Hampl, Maureen Howard, Susan Howe, Helene Keyssar, Phillip Lopatte, Vlada Petric, William Rothman, Charles Warren, Eliot Weinberger.

Author: Marsha Kinder
Publisher: Duke University Press
ISBN: 9780822319382
Category : History
Languages : en
Pages : 388

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In Refiguring Spain, Marsha Kinder has gathered a collection of new essays that explore the central role played by film, television, newspapers, and art museums in redefining Spain's national/cultural identity and its position in the world economy during the post-Franco era. By emphasizing issues of historical recuperation, gender and sexuality, and the marketing of Spain's peaceful political transformation, the contributors demonstrate that Spanish cinema and other forms of Spanish media culture created new national stereotypes and strengthened the nation's place in the global market and on the global stage. These essays consider a diverse array of texts, ranging from recent films by Almodóvar, Saura, Erice, Miró, Bigas Luna, Gutiérrez Aragón, and Eloy de la Iglesia to media coverage of the 1993 elections. Francoist cinema and other popular media are examined in light of strategies used to redefine Spain's cultural identity. The importance of the documentary, the appropriation of Hollywood film, and the significance of gender and sexuality in Spanish cinema are also discussed, as is the discourse of the Spanish media star--whether involving film celebrities like Rita Hayworth and Antonio Banderas or historical figures such as Cervantes. The volume concludes with an investigation of larger issues of government policy in relation to film and media, including a discussion of the financing of Spanish cinema and an exploration of the political dynamics of regional television and art museums. Drawing on a wide range of critical discourses, including feminist, postcolonial, and queer theory, political economy, cultural history, and museum studies, Refiguring Spain is the first comprehensive anthology on Spanish cinema in the English language. Contributors. Peter Besas, Marvin D'Lugo, Selma Reuben Holo, Dona M. Kercher, Marsha Kinder, Jaume Martí-Olivella, Richard Maxwell, Hilary L. Neroni, Paul Julian Smith, Roland B. Tolentino, Stephen Tropiano, Kathleen M. Vernon, Iñaki Zabaleta

Author:
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 306

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