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Author: Xavier Quattrocchi-Oubradous Publisher: Harriman House Limited ISBN: 0857191276 Category : Business & Economics Languages : en Pages : 182
Book Description
Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time. Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before. And important findings suggest that marketing communication - and consumers - can benefit from this. Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement. A share of heart, not a split-second of attention, must now be the goal of all marketers. Emoti-coms is the revolutionary guide to this new approach. Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world. A fascinating and provocative read for all marketing and communications professionals.
Author: Xavier Quattrocchi-Oubradous Publisher: Harriman House Limited ISBN: 0857191276 Category : Business & Economics Languages : en Pages : 182
Book Description
Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time. Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before. And important findings suggest that marketing communication - and consumers - can benefit from this. Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement. A share of heart, not a split-second of attention, must now be the goal of all marketers. Emoti-coms is the revolutionary guide to this new approach. Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world. A fascinating and provocative read for all marketing and communications professionals.
Author: Xavier Quattrocchi-Oubradous Publisher: Harriman House Limited ISBN: 1906659729 Category : Business & Economics Languages : en Pages : 182
Book Description
"Emoti-Coms" studies the role of emotions in marketing and communicating and offers leaders the knowledge, understanding, and tools to successfully use emotions in their communication to their stakeholders.
Author: Elena Giannoulis Publisher: Routledge ISBN: 0429958846 Category : Language Arts & Disciplines Languages : en Pages : 242
Book Description
This collection offers a comprehensive treatment of emoticons, kaomoji, and emoji, examining these digital pictograms and ideograms from a range of perspectives to comprehend their increasing role in the transformation of communication in the digital age. Featuring a detailed introduction and eleven contributions from an interdisciplinary group of scholars, the volume begins by outlining the history and development of the field, situating emoticons, kaomoji, and emoji – expressing a variety of moods and emotional states, facial expressions, as well as all kinds of everyday objects– as both a topic of global relevance but also within multimodal, semiotic, picture theoretical, cultural and linguistic research. The book shows how the interplay of these systems with text can alter and shape the meaning and content of messaging and examines how this manifests itself through different lenses, including the communicative, socio-political, aesthetic, and cross-cultural. Making the case for further study on emoticons, kaomoji, and emoji and their impact on digital communication, this book is key reading for students and scholars in sociolinguistics, media studies, Japanese studies, and language and communication.
Author: Fred Benenson Publisher: Andrews McMeel Publishing ISBN: 1449480659 Category : Humor Languages : en Pages : 128
Book Description
Text the pizza emoji with a question mark, and you've got dinner sorted out. Don't know what to use when you're running late, or when you want to organize a fun night out? How to Speak Emoji will help you win at texting. Featuring everyday greetings, pickup lines, workplace expressions, and tried-and-true insults, this book is perfect for the novice user or those looking to test their knowledge. With a collection of useful and hilarious phrases and a handy dictionary to demonstrate what the emojis really mean, you’ll never feel out of your depth again - or make the embarrassing mistake of putting an eggplant symbol next to a peach. Includes sections such as everyday greetings, in the workplace, in relationships and asking for help and directions, as well as how to translate song titles and film quotes, this is your complete guide to the bright new world of the emoji.
Author: Carlton Publishing Group Publisher: B.E.S. Publishing ISBN: 9781438010755 Category : Languages : en Pages : 0
Book Description
Kids will go puzzle crazy, emoji style with this jam-packed book featuring over 80 creative and educational puzzles. Die-hard puzzle fanatics and emoji lovers alike will enjoy tackling these brainteasers and using the emoji stickers to decorate their stuff and solve the puzzles. Get in on the emoji madness!
Author: Donalyn Miller Publisher: John Wiley & Sons ISBN: 047090030X Category : Education Languages : en Pages : 310
Book Description
In Reading in the Wild, reading expert Donalyn Miller continues the conversation that began in her bestselling book, The Book Whisperer. While The Book Whisperer revealed the secrets of getting students to love reading, Reading in the Wild, written with reading teacher Susan Kelley, describes how to truly instill lifelong "wild" reading habits in our students. Based, in part, on survey responses from adult readers as well as students, Reading in the Wild offers solid advice and strategies on how to develop, encourage, and assess five key reading habits that cultivate a lifelong love of reading. Also included are strategies, lesson plans, management tools, and comprehensive lists of recommended books. Copublished with Editorial Projects in Education, publisher of Education Week and Teacher magazine, Reading in the Wild is packed with ideas for helping students build capacity for a lifetime of "wild" reading. "When the thrill of choice reading starts to fade, it's time to grab Reading in the Wild. This treasure trove of resources and management techniques will enhance and improve existing classroom systems and structures." —Cris Tovani, secondary teacher, Cherry Creek School District, Colorado, consultant, and author of Do I Really Have to Teach Reading? "With Reading in the Wild, Donalyn Miller gives educators another important book. She reminds us that creating lifelong readers goes far beyond the first step of putting good books into kids' hands." —Franki Sibberson, third-grade teacher, Dublin City Schools, Dublin, Ohio, and author of Beyond Leveled Books "Reading in the Wild, along with the now legendary The Book Whisperer, constitutes the complete guide to creating a stimulating literature program that also gets students excited about pleasure reading, the kind of reading that best prepares students for understanding demanding academic texts. In other words, Donalyn Miller has solved one of the central problems in language education." —Stephen Krashen, professor emeritus, University of Southern California
Author: Dale Stubbart Publisher: Dale Stubbart ISBN: Category : Computers Languages : en Pages : 24
Book Description
Need to use additional fonts on your website? How about special characters? Want to use Canvas and SVG on your website? I use simple CSS, HTML, Javascript to achieve this. This book will tell you how to easily do this and more.
Author: Omonpee W. Petcoff Publisher: BRILL ISBN: 9004715495 Category : Social Science Languages : en Pages : 148
Book Description
In service to their unique demographic of learners, developmental reading and writing instructors must steadfastly teach basic literacy skills to a diverse student population with varying degrees of literacy proficiency. Even more dauntingly, educators are tasked with procuring andragogically-and-pedagogically appropriate teaching tools – those that meet the needs of the individual student while being accessible and relatable to this adult learner demographic. Of Emoji and Semioliteracy: Reading, Writing, and Texting in the Literacy Instruction Classroom proposes emoji as one such viable literacy and postsecondary writing teaching tool. Drawing from a mixed-methods study, this work chronicles a Texas community college integrated reading and writing project in which students attempt to demonstrate mastery of State-mandated literacy content areas using both traditional writing and emoji. By postulating emoji as a semioliteracy-based instructional tool, this work also explores emoji’s wider implications on teaching reading and writing within the developmental, First-Year Writing, postsecondary, and literacy instruction classes across all levels and disciplines. Foreword by Marcel Danesi
Author: Xavier Quattrocchi-Oubradous
Author: Xavier Quattrocchi-Oubradous
Author: Xavier Quattrocchi-Oubradous
Author: 
Author: Elena Giannoulis
Author: Fred Benenson
Author: Carlton Publishing Group
Author: Donalyn Miller
Author: Dale Stubbart
Author: Vyvyan Evans
Author: Omonpee W. Petcoff