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Author: Lara Fawzy Publisher: FT Press ISBN: 0132172976 Category : Business & Economics Languages : en Pages : 305
Book Description
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world’s fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.
Author: Lara Fawzy Publisher: FT Press ISBN: 0132172976 Category : Business & Economics Languages : en Pages : 305
Book Description
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world’s fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.
Author: Mark Hayes Publisher: Lulu.com ISBN: 1483401820 Category : Business & Economics Languages : en Pages : 134
Book Description
"This guide will teach you everyhing you need to know to get your own business off the ground while avoiding the costly mistakes that can kill new dropshipping ventures. We will discuss everything from the dropshipping fundamentals to how to operate a dropshipping business and deal with the problems that arise."--Back cover.
Author: Saiz-Alvarez, Jose Manuel Publisher: IGI Global ISBN: 1799876918 Category : Business & Economics Languages : en Pages : 454
Book Description
The COVID-19 pandemic is causing a radical change in both the economic and business paradigms that have ruled countries for decades. Emerging models are leading to a new world economic order predictably led by China and the United States. New forms of organization, new ways of working remotely, the strengthening of some industries to the detriment of others, and the supremacy of technology to be able to work are going to change the economies as we know them today. The Handbook of Research on Emerging Business Models and the New World Economic Order offers strategies, economic policies, social, economic, and political trends that will affect organizations to increase their efficiency and labor productivity and change the world’s business and financial structures. This book forecasts future business changes and prospective models, structural or not, for guiding the survival of small and medium enterprises (SMEs), multinationals, family firms, entrepreneurs, and NGOs in the post-COVID-19 era. Covering topics such as business model creation, global sustainable logistics 4.0, and social and solidarity economy, this text is essential for economists, entrepreneurs, managers, executives, family firms, SMEs, business professionals, policymakers, students, researchers, practitioners, and academicians.
Author: Tom Funk Publisher: Praeger ISBN: Category : Business & Economics Languages : en Pages : 200
Book Description
This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of "things": --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices
Author: Chong Guan Publisher: World Scientific ISBN: 9811203946 Category : Business & Economics Languages : en Pages : 220
Book Description
The Emerging Business Models describes current issues that the business leaders and professionals are facing, as well as developments in digitalization. This book consisting of 10 chapters introduces the new technology trends and challenges that businesses today face. The authors cover several increasingly important new areas such as the Fourth Industrial Revolution, Internet of Things (IoT), financial technology (FinTech), social media, platform strategy, analytics, artificial intelligence (AI) and many other forces of disruption and innovation that shape today's realities of the world.These digital transformations are taking place at an exponential rate. The speed of innovations and breakthroughs is disrupting the traditional businesses. A better understanding of the changing environment in the new economy can enable business professionals and leaders to recognize realities, embrace changes, and create new opportunities — locally and globally — in this inevitable digital age.
Author: Ho, Ree C. Publisher: IGI Global ISBN: 1799876055 Category : Business & Economics Languages : en Pages : 399
Book Description
Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.
Author: Dr.Amit Verma Publisher: Book Rivers ISBN: 9390548969 Category : Antiques & Collectibles Languages : en Pages : 496
Book Description
COVID-19 Pandemic and the Worldwide locked down has influenced the businesses at global level. There are obviously interruptions in manufacturing, sales, employment, cash flow, and other aspects. In addition, constraints such as access to finance, lack of managerial expertise, inadequate liquidity, weak cash flow, infrastructure, risks and potential adverse decisions hinder access to credit. For growth and sustainability, businesses need to develop good practices and management skills
Author: Himanshu Rai Publisher: CRC Press ISBN: 1000770710 Category : Business & Economics Languages : en Pages : 466
Book Description
This book explores the dramatic changes that have occurred in the business environment due in part to the phenomenal impact on societies and economies around the globe that resulted from the COVID-19 pandemic. It presents emerging trends, strategies, management practices, opportunities, and challenges faced by business leaders, managers, and administrators. The volume touches on myriad issues, including the effects of lockdowns and restrictions, psychosocial effects of COVID-19 in the workplace, maintaining work-life balance, entrepreneurship during the pandemic, supply chain management, new communication and management strategies, consumer behavior, Zoom fatigue, changes in the health insurance industry, and more. The topics and concepts addressed in on the impact of pandemic will provide insight for academicians, entrepreneurs, and those in business, marketing, and psychology.
Author: Mariusz Soltanifar Publisher: Springer Nature ISBN: 3030539148 Category : Business & Economics Languages : en Pages : 339
Book Description
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Author: Sourav Kumar Das Publisher: REDSHINE Publication ISBN: 8119070607 Category : Antiques & Collectibles Languages : en Pages : 290
Book Description
The National Level Peer Reviewed Edited Book titled ‘Digital Transformation in Emerging Business Environment’ is a wonderful treatise which concentrates on the efficiency of improved infrastructure and its impact on the socio-economic growth and addresses diverse theme of great importance and relevance to the business, economy and society. This book contains research papers and scholarly articles of the eminent academicians, scholars and researchers in the diverse fields of Business, Finance, Marketing, Management etc. in a highly organised and lucid manner.
Author: Lara Fawzy
Author: Lara Fawzy
Author: Mark Hayes
Author: Saiz-Alvarez, Jose Manuel
Author: Tom Funk
Author: Chong Guan
Author: Ho, Ree C.
Author: Dr.Amit Verma 
Author: Himanshu Rai
Author: Mariusz Soltanifar
Author: Sourav Kumar Das