Author: Lynn Marecek Publisher: ISBN: 9781680923261 Category : Languages : en Pages : 1148
Book Description
The images in this book are in color. For a less-expensive grayscale paperback version, see ISBN 9781680923254. Prealgebra 2e is designed to meet scope and sequence requirements for a one-semester prealgebra course. The text introduces the fundamental concepts of algebra while addressing the needs of students with diverse backgrounds and learning styles. Each topic builds upon previously developed material to demonstrate the cohesiveness and structure of mathematics. Students who are taking basic mathematics and prealgebra classes in college present a unique set of challenges. Many students in these classes have been unsuccessful in their prior math classes. They may think they know some math, but their core knowledge is full of holes. Furthermore, these students need to learn much more than the course content. They need to learn study skills, time management, and how to deal with math anxiety. Some students lack basic reading and arithmetic skills. The organization of Prealgebra makes it easy to adapt the book to suit a variety of course syllabi.
Author: Robert W. Bly Publisher: Holt Paperbacks ISBN: 1250238005 Category : Business & Economics Languages : en Pages : 432
Book Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Author: Oleg A. Ivanov Publisher: American Mathematical Soc. ISBN: 0821848089 Category : Mathematics Languages : en Pages : 349
Book Description
``It is difficult to define the genre of the book. It is not a problem book, nor a textbook, nor a `book for reading about mathematics'. It is most of all reminiscent of a good lecture course, from which a thoughtful student comes away with more than was actually spoken about in the lectures.'' --from the Preface by A. S. Merkurjev If you are acquainted with mathematics at least to the extent of a standard high school curriculum and like it enough to want to learn more, and if, in addition, you are prepared to do some serious work, then you should start studying this book. An understanding of the material of the book requires neither a developed ability to reason abstractly nor skill in using the refined techniques of mathematical analysis. In each chapter elementary problems are considered, accompanied by theoretical material directly related to them. There are over 300 problems in the book, most of which are intended to be solved by the reader. In those places in the book where it is natural to introduce concepts outside the high school syllabus, the corresponding definitions are given with examples. And in order to bring out the meaning of such concepts clearly, appropriate (but not too many) theorems are proved concerning them. Unfortunately, what is sometimes studied at school under the name ``mathematics'' resembles real mathematics not any closer than a plucked flower gathering dust in a herbarium or pressed between the pages of a book resembles that same flower in the meadow besprinkled with dewdrops sparkling in the light of the rising sun.
Author: Robert W. Bly Publisher: Holt Paperbacks ISBN: 1429900156 Category : Business & Economics Languages : en Pages : 431
Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author: Stephen A. Saltzburg Publisher: Lexis Law Publishing (Va) ISBN: Category : Law Languages : en Pages : 1272
Book Description
Military Rules of Evidence Manual, Fourth Edition is the only publication of its kind available to both military & civilian attorneys that analyzes what the Rules say & mean to judges & counsel in the military justice system. It also serves as an authoritative case finder. Since the Rules became effective in 1980, this book has been cited hundreds of times by the military courts. This Fourth Edition provides notes to virtually every military case that has interpreted or applied the Rules.
Author: Susan Sniader Lanser Publisher: Cornell University Press ISBN: 9780801480201 Category : Fiction Languages : en Pages : 304
Book Description
Annotation Writing from positions of cultural exclusion, women have faced constraints not only upon the "content" of fiction but upon the act of narration itself. Narrative voice thus becomes a matter not simply of technique but of social authority: how to speak publicly, to whom, and in whose name. Susan Sniader Lanser here explores patterns of narration in a wide range of novels by women of England, France, and the United States from the 1740s to the present. Drawing upon narratological and feminist theory, Lanser sheds new light on the history of "voice" as a narrative strategy and as a means of attaining social power.
Author: Lynn Marecek Publisher: ISBN: 9781938168994 Category : Algebra Languages : en Pages : 1138
Book Description
"Prealgebra is designed to meet scope and sequence requirements for a one-semester prealgebra course. The text introduces the fundamental concepts of algebra while addressing the needs of students with diverse backgrounds and learning styles. Each topic builds upon previously developed material to demonstrate the cohesiveness and structure of mathematics. Prealgebra follows a nontraditional approach in its presentation of content. The beginning, in particular, is presented as a sequence of small steps so that students gain confidence in their ability to succeed in the course. The order of topics was carefully planned to emphasize the logical progression throughout the course and to facilitate a thorough understanding of each concept. As new ideas are presented, they are explicitly related to previous topics."--BC Campus website.
Author: Lynn Marecek
Author: Robert W. Bly
Author: H. Trawick Ward
Author: Anthony J. Camp
Author: Ray Notgrass
Author: Oleg A. Ivanov
Author: Robert W. Bly
Author: Stephen A. Saltzburg
Author: Susan Sniader Lanser
Author: Lynn Marecek