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Author:
Publisher: IGME
ISBN: 9788474742916
Category : Geology, Stratigraphic
Languages : en
Pages : 556

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Author: Arnoldo C. Hax
Publisher: Springer Science & Business Media
ISBN: 1441914803
Category : Business & Economics
Languages : en
Pages : 245

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Book Description
Strategy is the most central issue in management. It has to do with defining the purpose of an organization, understanding the market in which it operates and the capabilities the firm possesses, and putting together a winning plan. There are many influential frameworks to help managers undertake a systematic reflection on this issue. The most dominant approaches are Michael Porter’s "Competitive Strategy" and the "Resource-Based View of the Firm," popularized by Gary Hamel and C.K. Prahalad. Arnoldo Hax argues there are fundamental drawbacks in the underlying hypotheses of these approaches in that they define strategy as a way to achieve sustainable competitive advantage. This line of thinking could be extremely dangerous because it puts the competitor at the center and therefore anchors you in the past, establishes success as a way of beating your competitors, and this obsession often leads toward imitation and congruency. The result is commoditization - which is the worst outcome that could possibly happen to a business. The Delta Model is an extremely innovative view of strategy. It abandons all of these assumptions and instead puts the customer at the center. By doing that it allows us to be truly creative, separating ourselves from the herd in pursuit of a unique and differentiated customer value proposition. Many years of intense research at MIT, supported by an extensive consulting practice, have resulted in development of powerful new concepts and practical tools to guide organizational leaders into a completely different way of looking at strategy, including a new way of doing customer segmentation and examining the competencies of the firm, with an emphasis on using the extended enterprise as a primary way of serving the customer. This last concept means that we cannot play the game alone; that we need to establish a network among suppliers, the firm, the customers, and complementors – firms that are in the business of developing products and services that enhance our own offering to the customer. Illustrated through dozens of examples, and discussion of application to small and medium-sized businesses and not-for-profits, the Delta Model will help readers in all types of organizations break out of old patterns of behavior and achieve strategic flexibility -- an especially timely talent during times of crisis, intense competition, and rapid change.

Author: S.I. Strong
Publisher: Edward Elgar Publishing
ISBN: 1849807876
Category : Foreign Language Study
Languages : en
Pages : 721

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Book Description
Comparative Law for Spanish–English Speaking Lawyers provides practitioners and students of law, in a variety of English- and Spanish- speaking countries, with the information and skills needed to successfully undertake competent comparative legal research and communicate with local counsel and clients in a second language. Written with the purpose of helping lawyers develop the practical skills essential for success in today’s increasingly international legal market, this book aims to arm its readers with the tools needed to translate unfamiliar legal terms and contextualize the legal concepts and practices used in foreign legal systems. Comparative Law for Spanish–English Speaking Lawyers / Derecho comparado para abogados anglo- e hispanoparlantes, escrita en inglés y español, persigue potenciar las habilidades lingüísticas y los conocimientos de derecho comparado de sus lectores. Con este propósito, términos y conceptos jurídicos esenciales son explicados al hilo del análisis riguroso y transversal de selectas jurisdicciones hispano- y angloparlantes. El libro pretende con ello que abogados, estudiantes de derecho y traductores puedan trabajar en una segunda lengua con solvencia y consciencia de las diferencias jurídicas y culturales que afectan a las relaciones con abogados y clientes extranjeros. La obra se complementa con ejercicios individuales y en grupo que permiten a los lectores reflexionar sobre estas divergencias.

Author: José María de la Jara
Publisher: Kluwer Law International B.V.
ISBN: 9403518111
Category : Law
Languages : en
Pages : 476

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Book Description
For young lawyers and students contemplating a career in international arbitration, understanding what it takes to be successful in the field can seem hidden and mysterious. Here is a book that, in a thoroughly engaging way, unlocks the black box and democratizes access to advice and information via short personal chapters by leading practitioners. Each chapter appears in both English and Spanish. Over forty of the most renowned names in arbitration worldwide offer reflections on life as an arbitration practitioner, highlighting such career opportunities and potential stumbling blocks as the following: balancing work and life; managing coexistence challenges in firms (e.g., the rat race, bullying, burnout, discrimination); preparing for a job interview; promoting disruptive innovation; arbitrating for the State; participating in deliberations; writing arbitral awards; handling dissenting opinions; and developing a personal brand The authors’ exploration of everything from academic work and practical experiences to how they have managed personal pressures will be greatly appreciated by all who seek to thrive in the arbitration market, whether in practice or academia. As an extraordinary compilation about what happens behind the scenes in the international arbitration world, this book will quickly become an essential consultation resource illuminating what it takes to succeed in the field and how best to achieve a meaningful and rewarding career. Its personal success stories reveal what practice in this area of law actually looks like and brilliantly demonstrate ways to foster career development.

Author: Jon Whittle
Publisher: Springer
ISBN: 3642244858
Category : Computers
Languages : en
Pages : 749

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Book Description
This book constitutes the refereed proceedings of the 14th International Conference on Model Driven Engineering Languages and Systems, MODELS 2011, held in Wellington, New Zealand, in October 2011. The papers address a wide range of topics in research (foundations track) and practice (applications track). For the first time a new category of research papers, vision papers, are included presenting "outside the box" thinking. The foundations track received 167 full paper submissions, of which 34 were selected for presentation. Out of these, 3 papers were vision papers. The application track received 27 submissions, of which 13 papers were selected for presentation. The papers are organized in topical sections on model transformation, model complexity, aspect oriented modeling, analysis and comprehension of models, domain specific modeling, models for embedded systems, model synchronization, model based resource management, analysis of class diagrams, verification and validation, refactoring models, modeling visions, logics and modeling, development methods, and model integration and collaboration.

Author: Zhenjiang Hu
Publisher: Springer
ISBN: 3642304761
Category : Computers
Languages : en
Pages : 306

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Book Description
This book constitutes the refereed proceedings of the 5th International Conference, ICMT 2012, held in Prague, Czech Republic, in May 2012, co-located with TOOLS 2012 Federated Conferences. The 18 full papers presented together with one invited paper were carefully revised and selected from numerous submissions. Topics addressed are such as testing, typing and verification; bidirectionality; applications and visualization; transformation languages, virtual machines; pattern matching; and transformations in modelling, reutilization.

Author: Donald L. Woodrow
Publisher: Geological Society of America
ISBN: 0813722012
Category : Science
Languages : en
Pages : 256

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Book Description

Author: Cristino J. Dabrio
Publisher:
ISBN:
Category : Deltas
Languages : en
Pages : 412

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Book Description

Author: Silvia Sivera
Publisher: Editorial UOC
ISBN: 8491161414
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Author: Thomas K. Adams
Publisher: Routledge
ISBN: 1136744452
Category : History
Languages : en
Pages : 402

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Book Description
Armies in the 1990s are commonly involved in low-level, ill-defined, politically charged, messy situations known collectively as "unconventional warfare". Thomas Adams argues for a shift in expectations with a greater willingness to accept lengthy commitments and incremental progress.