Effectiveness of Highway Safety Public Education at Montana Motor Vehicle Registration Stations by Streaming a Variety of Safety Content PDF Download

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Effectiveness of Highway Safety Public Education at Montana Motor Vehicle Registration Stations by Streaming a Variety of Safety Content

Author: Natalie Villwock-Witte
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 0

Book Description
State departments of transportation, including the Montana Department of Transportation (MDT) focus on eliminating fatalities and serious injuries on our roadways. To accomplish this, MDT employed several strategies including an emphasis on improving traffic safety culture. Traffic safety culture strategies, including public awareness campaigns and traffic safety videos, are an important way to educate the public and possibly change their beliefs and influence their behaviors related to traffic safety. This project aimed to improve traffic safety culture through displaying traffic safety videos in waiting areas at motor vehicle division driver license stations and county treasurer offices. The project had three phases: 1) pre-deployment planning, 2) deployment, and 3) evaluation and support. The videos reached a broad demographic including those that are the focus of MDTs media campaigns. The location of the television significantly influenced whether or not the videos were viewed; the location behind staff entering data is preferred.