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Author: Christine Falkenreck Publisher: Springer Science & Business Media ISBN: 3790823570 Category : Business & Economics Languages : en Pages : 246
Book Description
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizations’ communication efforts and the relation of reputation and the c- munication media are not fully understood; nor have they been challenged up to now. Moreover, customers’ perception of reputation is clearly embedded in their cultural context. However, contemporary marketing research restricts both conceptual and empirical considerations to Western-type cultures. Frequently, even the differences in Western-type cultures are neglected. Considering these shortcomings in contemporary marketing research, Dr. Christine Falkenreck investigates the opportunities and limits, and also the potential bene?ts and dangers of transferring a vendor’s positive reputation to product categories never produced or offered by the considered vendor. Embedding the empirical investigation of both reputation management and reputation transfer in a coherent theoretical framework, which is grounded in the Commitment-Trust theory, is her merit. She derives and validates an integrated model that appears to be valid in all cultures considered in her study. The results of this analysis contribute substantially to our understanding of reputation measuring and managing. These results are not restricted to academic interests and they provided practitioners with a variety of new insights. Thus, this thesis will ho- fully be widely discussed in both academia and management practice.
Author: Christine Falkenreck Publisher: Springer Science & Business Media ISBN: 3790823570 Category : Business & Economics Languages : en Pages : 246
Book Description
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizations’ communication efforts and the relation of reputation and the c- munication media are not fully understood; nor have they been challenged up to now. Moreover, customers’ perception of reputation is clearly embedded in their cultural context. However, contemporary marketing research restricts both conceptual and empirical considerations to Western-type cultures. Frequently, even the differences in Western-type cultures are neglected. Considering these shortcomings in contemporary marketing research, Dr. Christine Falkenreck investigates the opportunities and limits, and also the potential bene?ts and dangers of transferring a vendor’s positive reputation to product categories never produced or offered by the considered vendor. Embedding the empirical investigation of both reputation management and reputation transfer in a coherent theoretical framework, which is grounded in the Commitment-Trust theory, is her merit. She derives and validates an integrated model that appears to be valid in all cultures considered in her study. The results of this analysis contribute substantially to our understanding of reputation measuring and managing. These results are not restricted to academic interests and they provided practitioners with a variety of new insights. Thus, this thesis will ho- fully be widely discussed in both academia and management practice.
Author: Michael Balle Publisher: McGraw Hill Professional ISBN: 1259860434 Category : Business & Economics Languages : en Pages : 300
Book Description
A groundbreaking and revolutionary book that will transform how lean is understood, practiced, and used within organizations A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed. Lean Strategy harnesses that power and delivers a new way of creating value from lean. Leading lean experts address popular misconceptions about the basics of lean/TPS, showing the true purpose of tools, methods, and attitudes that leverage the intelligence of every employee doing the work. You’ll learn how to think—and then act—differently, tapping the power of every person in your organization in a disciplined manner that generates unparalleled, sustainable success that is responsive to today’s most pressing challenges
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522501975 Category : Business & Economics Languages : en Pages : 2453
Book Description
Organizations of all types are consistently working on new initiatives, product lines, or implementation of new workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task at hand is essential to project success. Project Management: Concepts, Methodologies, Tools, and Applications presents the latest research and practical solutions for managing every stage of the project lifecycle. Emphasizing emerging concepts, real-world examples, and authoritative research on managing project workflows and measuring project success in both private and public sectors, this multi-volume reference work is a critical addition to academic, government, and corporate libraries. It is designed for use by project coordinators and managers, business executives, researchers, and graduate-level students interested in putting research-based solutions into practice for effective project management.
Author: Modrák, Vladimír Publisher: IGI Global ISBN: 1466650400 Category : Technology & Engineering Languages : en Pages : 487
Book Description
"This book explores the recent advancements in the areas of lean production, management, and the system and layout design for manufacturing environments, capturing the building blocks of lean transformation on a shop floor level"--
Author: João Carlos Gonçalves dos Reis Publisher: Springer Nature ISBN: 3031470583 Category : Business & Economics Languages : en Pages : 609
Book Description
This proceedings volume gathers selected, blinded peer-reviewed contributions presented at the XXIX International Joint Conference on Industrial Engineering and Operations Management (IJCIEOM), held in Lisbon, Portugal, from June 28th to 30th, 2023. This volume focuses especially on the applications of Industrial Engineering and Operations Management for research and practice. It includes relevant information for academics since most of the chapters focus on real-world case studies and systematic reviews. It also provides valuable insights for professionals in the industrial sector by presenting solutions to complex industrial challenges. The 2023 iteration of the IJCIEOM conference had the theme "Developing resilience in Industrial Engineering and Operations Management" and aimed to analyze the resilience of supply chains in the post-COVID-19 era. The works published in this volume focus on how Digital Transformation (DX) and Artificial Intelligence (AI) have made the manufacturing and service industry more resistant to VUCA elements (i.e., volatile, uncertain, complex, and ambiguous). Regarding DX and AI, the research specifically focused on supply chain management, project management, and Industry 4.0. Other studies explore how industrial engineering incorporated innovative and technological concepts into service and product operations. Overall, this volume provides a valuable resource for researchers and practitioners alike as it presents numerous relevant contributions in identifying new challenges and opportunities for industrial engineering and operations management. This conference was sponsored by renowned international industry engineering associations, particularly the American Society for Engineering Management (ASEM), the Institute of Industrial & Systems Engineers (IISE), and the Asociación para el Desarrollo de la Ingeniería de Organización (ADINGOR).
Author: N. Muthukumar Publisher: Emerald Group Publishing ISBN: 1802624058 Category : Business & Economics Languages : en Pages : 121
Book Description
Organizational Culture and its Impact on Continuous Improvement in Manufacturing presents detailed insights into recent studies, providing solutions that can be scaled up at a global level.
Author: Uzair Khaleeq uz Zaman Publisher: CRC Press ISBN: 1000959872 Category : Technology & Engineering Languages : en Pages : 293
Book Description
This book provides a comprehensive overview of manufacturing systems, their role in product/process design, and their interconnection with an Industry 4.0 perspective, especially related to design, manufacturing, and operations. Handbook of Manufacturing Systems and Design: An Industry 4.0 Perspective provides the knowledge related to the theories and concepts of Industry 4.0. It focuses on the different types of manufacturing systems in Industry 4.0 along with associated design, and control strategies. It concentrates on the operations in Industry 4.0 with a particular focus on supply chain, logistics, risk management, and reverse engineering perspectives. Offering basic concepts and applications through to advanced topics, the handbook feeds into the goal of being a source of knowledge as well as a vehicle to explore the future possibilities of design, techniques, methods, and operations associated with Industry 4.0. Concepts with practical applications in the form of case studies are added to each chapter to round out the many attributes this handbook offers. This handbook targets students, engineers, managers, designers, and manufacturers, and will assist in their understanding of the core concepts of manufacturing systems in connection with Industry 4.0 and optimize alignment between supply and demand in real time for effective implementation of the design concepts.
Author: Lawrence J. Gitman Publisher: ISBN: Category : Business & Economics Languages : en Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Roger W. Schmenner Publisher: Cambridge University Press ISBN: 1107379806 Category : Business & Economics Languages : en Pages : 295
Book Description
All kinds of processes – those that make things or deliver services or operate companies – can be made more productive, and society's continued well-being requires it. This book is for all those with a stake in improving how companies run. It introduces the concept of 'swift, even flow' and explains how that concept stands behind popular business tools such as 'lean' principles and Six Sigma. More than that, it shows how swift, even flow can lead to deep, strategic insights and fresh ideas. The book uses many examples, both contemporary and historic, and 16 case studies from all sorts of business situations to demonstrate how swift, even flow can be applied. Services and manufacturing, supply chains and individual operations, product development and outsourcing, strategy and tactics, hourly workers and top level executives – all benefit from this fundamental re-thinking of what it takes to become productive.
Author: Dr Vincent Ribiere Publisher: Academic Conferences and publishing limited ISBN: 1911218824 Category : Business & Economics Languages : en Pages : 476
Book Description
These proceedings represent the work of researchers participating in the 6th International Conference on Management, Leadership and Governance (ICMLG 2018) which is being hosted this year by the Institute for Knowledge and Innovation Southeast Asia (IKI-SEA), a Centre of Excellence of at Bangkok University, Thailand on 24-25 May 2018.
Author: Christine Falkenreck
Author: Christine Falkenreck
Author: Michael Balle
Author: Management Association, Information Resources
Author: Modrák, Vladimír
Author: João Carlos Gonçalves dos Reis
Author: N. Muthukumar
Author: Uzair Khaleeq uz Zaman
Author: Lawrence J. Gitman
Author: Roger W. Schmenner
Author: Dr Vincent Ribiere