EBOOK: Introduction to Mass Communication: Media Literacy and Culture PDF Download

Author: Jeffrey Andrew Weinstock
Publisher: Broadview Press
ISBN: 1770488111
Category : Language Arts & Disciplines
Languages : en
Pages : 338

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Book Description
Pop Culture for Beginners promotes reflective engagement with the world around us and provides a set of tools for thinking critically about how meaning is created, reinforced, and circulated. Privileging a semiotic approach, the book’s first part, “The Pop Culture Toolbox,” outlines the development of pop culture studies; explains the semiotic framework; introduces students to a variety of critical lenses including Marxism, feminism, postcolonialism, and Critical Race Theory; and then offers an overview of several pop culture “pivot points” including authenticity, convergence culture, intersectionality, intertextuality, and subculture. The book’s second part provides a series of units, prepared in consultation with subject area experts, built around topics central to popular culture studies: television and film, music, comics, gaming, social media, and fandom. Each chapter includes “Your Turn” activities and discussion questions, as well as possible assignments and suggestions for further reading. The unit chapters in part two also include enabling questions as beginning points for thinking critically and sample readings demonstrating relevant scholarly approaches to popular culture; important vocabulary terms throughout are included in a substantive glossary at the end.

Author: Fiona Martin
Publisher: Springer
ISBN: 3030179060
Category : Language Arts & Disciplines
Languages : en
Pages : 333

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Book Description
This book explores the political economics and cultural politics of social media news sharing, investigating how it is changing journalism and the news media internationally. News sharing plays important economic and cultural roles in an attention economy, recommending the stories audiences find valuable, making them more visible, and promoting the digital platforms that are reshaping our media ecologies. But is news sharing a force for democracy, or a sign of journalism’s declining power to set news agendas? In Sharing News Online, Tim Dwyer and Fiona Martin analyse the growth of commendary culture and the business of social news, critique the rise of news analytics and dissect virality online. They reveal that surprisingly, we share political stories more highly than celebrity news, and they probe how deeply affect drives our sharing behaviour. In mapping the contours of a critical digital media phenomenon, this book makes essential reading for scholars, journalists and media executives.

Author: Jason Hill
Publisher: Bloomsbury Publishing
ISBN: 147252649X
Category : Photography
Languages : en
Pages : 321

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Book Description
The first volume to answer definitively and for the first time the question: what is a news picture and how does it work?

Author: Thomas Poell
Publisher: John Wiley & Sons
ISBN: 1509540520
Category : Social Science
Languages : en
Pages : 260

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Book Description
The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.

Author: Jenn Brandt
Publisher: Bloomsbury Publishing USA
ISBN: 1501320580
Category : Social Science
Languages : en
Pages : 289

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Book Description
The first introductory textbook to situate popular culture studies in the United States as an academic discipline with its own history and approach to examining American culture, its rituals, beliefs, and the objects that shape its existence.

Author: Valerie Alia
Publisher: Berghahn Books
ISBN: 0857456067
Category : Business & Economics
Languages : en
Pages : 301

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Book Description
Around the planet, Indigenous people are using old and new technologies to amplify their voices and broadcast information to a global audience. This is the first portrait of a powerful international movement that looks both inward and outward, helping to preserve ancient languages and cultures while communicating across cultural, political, and geographical boundaries. Based on more than twenty years of research, observation, and work experience in Indigenous journalism, film, music, and visual art, this volume includes specialized studies of Inuit in the circumpolar north, and First Nations peoples in the Yukon and southern Canada and the United States.

Author: Rob Salkowitz
Publisher: McGraw Hill Professional
ISBN: 0071797033
Category : Business & Economics
Languages : en
Pages : 343

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Book Description
The Comic-Con phenomenon—and what it means for your business The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry. Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.

Author: Barbie Zelizer
Publisher: McGraw-Hill Education (UK)
ISBN: 0335240828
Category : Language Arts & Disciplines
Languages : en
Pages : 194

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Book Description
"The authors are familiar with the emerging jargon of media convergence and they define large parts of it well. They have also laboured impressively to gather and define useful examples of journalese …This book is a labour of love that reflects immense care and learning. It makes a helpful contribution to a fledgling field of academia and to uniting the cultures of news and journalism studies." Tim Luckhurst, University of Kent, UK This comprehensive glossary offers clear and insightful definitions of the most significant keywords in news and journalism studies. Ranging from 'above the fold' to 'zinger', and with over 400 terms in between, it covers words associated with newspapers, radio and television news, magazines, photojournalism and internet reporting. Other examples include 'agenda setting', 'libel', 'news values', 'objectivity,' 'scoop' and 'tabloidization'. Written by two of the field's leading scholars, it offers an informed perspective on the key terms. It considers a range of genres, including business, crime, environmental, fashion, lifestyle, investigative, science, sports and war journalism as well as looking at new alternatives such as 'Wikinews' and 'Twitter'. This lively and engaging treatment will provide students, researchers and journalists with a solid grounding in the fast-moving vocabulary of news and journalism studies.

Author: BARAN, STANLEY
Publisher: McGraw Hill
ISBN: 0077160355
Category : Language Arts & Disciplines
Languages : en
Pages : 515

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Book Description
EBOOK: Introduction to Mass Communication: Media Literacy and Culture

Author: David Bell
Publisher: McGraw-Hill Education (UK)
ISBN: 0335224199
Category : Social Science
Languages : en
Pages : 171

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Book Description
Lifestyle media – books, magazines, websites, radio andtelevision shows that focus on topics such as cookery,gardening, travel and home improvement – have witnessed anexplosion in recent years. Ordinary Lifestyles explores how popular media texts bring ideasabout taste and fashion to consumers, helping audiences tofashion their lifestyles as well as defining what constitutes anappropriate lifestyle for particular social groups. Contemporaryexamples are used throughout, including Martha Stewart, HouseDoctor, What Not to Wear, You Are What You Eat, CountryLiving and brochures for gay and lesbian holiday promotions. The contributors show that watching make-over television orcooking from a celebrity chef’s book are significant culturalpractices, through which we work on our ideas about taste,status and identity. In opening up the complex processes whichshape our taste and forge individual and collective identities,lifestyle media demand our serious attention, as well as ourviewing, reading and listening pleasure. Ordinary Lifestyles is essential reading for students on mediaand cultural studies courses, and for anyone intrigued by theinfluence of the media on our day-to-day lives. Contributors: David Bell, Manchester Metropolitan University; Frances Bonner, University of Queensland, Australia; Steven Brown, Loughborough University; Fan Carter, Kingston University; Stephen Duncombe, Gallatin School of New York University, USA; David Dunn; Johannah Fahey, Monash University, Australia; Elizabeth Bullen, Deakin University, Australia; Jane Kenway, Monash University, Australia; Robert Fish, University of Exeter; Danielle Gallegos, Murdoch University, Australia; Mark Gibson; David B. Goldstein, University of Tulsa, USA; Ruth Holliday, University of Leeds; Joanne Hollows, Nottingham Trent University; Felicity Newman; Tim O’Sullivan, De Montfort University; Elspeth Probyn; Rachel Russell, University of Sydney, Australia; Lisa Taylor; Melissa Tyler; Gregory Woods, Nottingham Trent University.