EBOOK: International Marketing, 5e PDF Download

Author: Pervez Ghauri
Publisher: McGraw Hill
ISBN: 1526848600
Category : Business & Economics
Languages : en
Pages : 659

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Book Description
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

Author: Boris Blumberg
Publisher: McGraw Hill
ISBN: 1526849763
Category : Business & Economics
Languages : en
Pages : 376

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Book Description
This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be. Now in its much anticipated fifth edition, Business Research Methods has been revised and updated to reflect all the latest trends in research methodology. The integration of statistical issues, as well as coverage of web-based surveys, qualitative interviews, big data, and content analysis of social media, aims to support the current student experience. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included to help students consider the issues and decisions involved, and how these might be applied to their own project. Deeper Insight into Research Methods boxes delve further into particular research issues, offering a detailed description to increase understanding of these areas, whilst Real Life examples put research methods into context, by showing how they have been applied in real world situations. New pedagogy features include: Research in Practice boxes provide an insight into situations and research decisions that students may encounter in real life projects. They contain hints, tips and sometimes questions to help think through a project. Theory Explained highlights key theories and demonstrates how these can be applied in practical research examples. Statistics in Action provides practical alternatives to qualitative research methods and gives examples of how statistical data can be presented, analyzed and interpreted to improve students data insights skills. The Online Learning Centre contains a vast amount of extra resources to support lecturers and student, including power points, instructor manuals, and a question bank. New to this edition are short case studies with teaching notes covering current topics and key theories, and worked examples and videos with associated questions for further practical exercises and real world examples. Boris F. Blumberg is Senior Lecturer and Executive Director of UMIO, the postgraduate unit at the Maastricht University School of Business and Economics, the Netherlands. Boris has supervised hundreds of dissertations and teaches courses in strategic management, entrepreneurship and innovation. His research focuses mainly on entrepreneurship, networks and methodology. Claire MacRae is Senior Lecturer in Public Policy at the Centre for Public Policy, University of Glasgow. Claire has taught courses on research methods for undergraduate, masters and Professional Doctorate students. Her research focuses mainly on policymaking, risk and resilience, and the impact of policy design and implementation on society.

Author: David Hillier
Publisher: McGraw Hill
ISBN: 1526849925
Category : Business & Economics
Languages : en
Pages : 955

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Book Description
The fifth European edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the integrated nature of global supply chains, financial risk management, and key regulatory changes impacting the sector. It addresses the impact that FinTech, the climate and geopolitics are having on the development of corporate finance, considers the questions brought about by the global corona virus pandemic, and looks to the future of the industry. Understanding and Application •Clear, user-friendly style •Example boxes in every chapter provide hypothetical examples to illustrate theoretical concepts such as cash flow timing, dividend smoothing and differential growth. •Real World Insight boxes use companies like Apple, Volkswagen and Adidas to show how they have applied corporate finance theories and concepts to their business decisions. •Chapter links throughout provide quick cross-referencing to show the connections between topics. Practice and Proficiency •Mini and Practical cases present scenarios and questions to practice application and learning. •Questions and Problems in each chapter, categorised by topic and level of difficulty, allow for rigorous testing of the chapter content. •Numbered maths equations and key notation boxes listing the variables and acronyms that will be encountered in each chapter, designed to encourage mastery of Maths. •Exam Questions designed to take 45 minutes and test you on material learned in a more formal exam style. •Connect® resources include algorithmic questions designed to ensure equations and calculations are not learned by rote but by thorough understanding and practice. New to This Edition •Sustainability in Action boxes draw on issues relating to the environment, society, the economy and climate change to show how corporate finance is so important to the resolution of sustainability challenges. •Updated discussions and new sections on sustainable value added, green bonds, dividend policy and share repurchases, Islamic Financing, intangible valuation, and the differential value method. Available on McGraw Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect David Hillier is Associate Principal and Executive Dean of the University of Strathclyde Business School. A Professor of Finance, David was recognized as being in the top 3 per cent of the most prolific finance researchers in the world over the past 50 years (Heck and Cooley, 2009) and appears regularly in the media as a business commentator. His YouTube channel of finance lectures (professordavidhillier) has attracted nearly half a million views worldwide. This European edition is originally based on the Corporate Finance text by Stephen A. Ross, Randolph W. Westerfield, Jeffrey F. Jaffe, and Bradford D. Jordan.

Author: HOLT
Publisher: McGraw Hill
ISBN: 1526849135
Category : Psychology
Languages : en
Pages : 1063

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Book Description
The fifth edition of Psychology: The Science of Mind and Behaviour continues to build on its strong biopsychosocial approach and balancing of classical and contemporary theory. The celebrated pedagogical design has been reinforced with additional pedagogical features and real world issues to offer an exciting and engaging introduction to the study of psychology. The fifth edition has been fully updated to reflect new developments in the field and the scientific approach brings together international research and practical application to encourage critical thinking about psychology and its impact on our societies and daily lives. Key features: •Brand New! The Bigger Picture takes a step back and reflects on how a subject can be interpreted from different angles. Replacing the Levels of Analysis feature, the Bigger Picture explores not only the biological, psychological and environmental levels, but also cultural and developmental aspects as well. •Brand New! Learning Goals and Review Questions encourage students to consider the core learnings of each chapter and critically assess their real world implications. •New and Updated! Psychology at Work interviews from Psychologists in the field are now included in every chapter. They provide a glimpse into their day-to-day work and the career path they have taken since completing a psychology degree. •Research Close Ups reflect new research and literature as well as updated critical thinking questions to encourage analysis and evaluation of the findings. •Current issues and hot topics such as, Covid-19, fake news, workplace psychology, social media, prosociality and critical perspectives of positive psychology prompt debates on the questions facing psychologists today. Nigel Holt is Head of Department of Psychology at Aberystwyth University, Wales Andy Bremner is Professor of Developmental Psychology and Head of Education at the University of Birmingham, UK Michael Vliek is an affiliate of the University of Amsterdam, The Netherlands and lectures at the University of Leiden, The Netherlands Ed Sutherland is an Associate Professor in Psychology and Director of Learning and Teaching at the University of Leeds, UK Michael W. Passer is an Associate Teaching Professor at the University of Washington, USA Ronald E. Smith is Professor Emeritus of Psychology at the University of Washington, USA

Author: Pervez N. Ghauri
Publisher:
ISBN: 9781526848598
Category : Export marketing
Languages : en
Pages : 0

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Book Description
La 4è de couv. indique : "In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: A new chapter dedicated to Digital and Social Media Marketing ; Fully updated pedagogy, including 'Going International' vignettes and End of Chapter questions ; Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi ; Now includes Interactive activities, Testbank questions and Quizzes available on Connect®. International Marketing is available with McGraw Hill's Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora's book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School."

Author: Carla King
Publisher: Self-Pub Boot Camp
ISBN: 1945703156
Category : Language Arts & Disciplines
Languages : en
Pages : 324

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Book Description
“...the most comprehensive and up-to-date guide for anyone new to self-publishing. Highly recommended.” —Joel Friedlander, The Book Designer “...a must-read for anyone thinking about publishing their own works. She’s a great friend to the indie community and provides this valuable resource as a gift of love.” —Robin Cutler, Director of IngramSpark This 2020 5th edition of the Self-Publishing Boot Camp Guide for Independent Authors offers advice on marketing, editing, design, book production, and business author needs. It's meant for authors willing to do the work to create a readership and make real money from their books. It's meant for authors who want to do it all themselves and for those who want to hire out all or part of the tasks toward publishing. Authors who wish to set up a business as a small press will also benefit from the processes spelled out here. From beta publishing to distribution to media relations, authors will learn how to set a foundation for success from the idea stage to a quality, finished book. The step-by-step process includes recommendations for self-publishing products, tools, and services from reputable companies that are proven and trusted to help authors succeed. Reader's updates keep authors abreast of new offerings and changes in the self-publishing industry. Carla King has more than twenty years of experience as a writer, self-publisher, web developer, and book consultant. She started self-publishing in 1995 as a technology and travel writer. In 2010, she founded the Self-Publishing Boot Camp series of books, workshops, and online courses. She has been connected with the Silicon Valley self-publishing technology industry from its inception and has served as a trusted advisor to authors eager to use the tools to reach readers.

Author: Jan Wiid
Publisher: Juta and Company Ltd
ISBN: 9780702177446
Category : Business & Economics
Languages : en
Pages : 282

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Book Description
Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.

Author: Louise Burke
Publisher: McGraw-Hill Education Australia
ISBN: 1743763123
Category : Medical
Languages : en
Pages : 845

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Book Description
Clinical Sports Nutrition 5e is a cornerstone of the Sports Medicine series offered by McGraw-Hill. This complete practical and clinical reference provides the latest sports nutrition information, drawing on scientific research from around the globe. All chapters have been substantially revised and updated with contributions from leading academics, physicians and sports dietitians in Australia, Canada, the United States and the United Kingdom. In addition there are seven new commentaries: · A molecular view of exercise · Female athlete triad and energy availability · Measuring energy availability · Treating low energy availability · Vegetarian eating · Antioxidant supplementation and exercise · Fluid guidelines This respected reference work is an invaluable asset for students and instructors in the discipline of sports nutrition, and is also essential reading for elite athletes, sports professionals and trainers who need to keep their knowledge current.

Author: Virginia Saba
Publisher: McGraw Hill Professional
ISBN: 0071745319
Category : Medical
Languages : en
Pages : 845

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Book Description
The classic text on how nurses can use technology to improve patient care -- and every aspect of their job performance, education, and career Written by leaders in nursing informatics, this comprehensive, up-to-date text explores the ever-growing role technology plays in the field of nursing. Offering theoretical background to help you understand how informatics serves many aspects of the profession, Essential of Nursing Informatics also gives you practical help in unlocking computing’s benefits -- both now and into the future. Numerous case studies and examples add real-world relevance to the material. An internationally recognized contributor team provides information and insights not found in any other text on essential topics such as the application of computers to nursing administration, education, and research; electronic medical records (EMRs) and personal health records (PHRs); coding; and government, clinical, and private sector system requirements. Completely revised and updated with the latest information on specialized softwares and contributions, the fifth edition of Essentials of Nursing Informatics covers: Computer systems Information theory Current issues in informatics Continuum of care information technology systems Educational applications Research applications International perspectives (including Europe, Canada, Pacific Rim, Asia, South America, and South Africa) The future of informatics

Author: Ronald Hilton
Publisher: McGraw Hill
ISBN: 007717061X
Category : Business & Economics
Languages : en
Pages : 851

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Book Description
We are pleased to present this Global Edition, which has been developed specifically to acquaint students of business with the fundamental tools of managerial accounting and to promote their understanding of the dramatic ways in which business is changing. The emphasis is on teaching students to use accounting information to best manage an organization. Each chapter is written around a realistic business or focus company that guides the reader through the topics of that chapter. There is significant coverage of contemporary topics such as activity-based costing, target costing, the value chain, customer profitability analysis, and throughput costing while also including traditional topics such as job-order costing, budgeting, and performance evaluation. Many of the real-world examples in the Management Accounting Practice boxes have been revised and updated to make them more current and several new examples have been added. This Global Edition has been adapted to meet the needs of courses outside the United States and does not align with the instructor and student resources available with the U.S. edition.