E-Réputation des marques, des produits et des dirigeants PDF Download

Author: Jean-Marc Décaudin
Publisher:
ISBN: 9782311010183
Category : Branding (Marketing)
Languages : fr
Pages : 269

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Book Description
Connaître les pratiques de l'e-Réputation, ses outils et ses acteurs, protéger et enrichir l'identité numérique, capital incontournable de l'entreprise, adopter les bonnes stratégies pour gérer les cyber-crises. Internet, au travers des avis qu'y formulent en masse les consommateurs réels ou fictifs, impacte aujourd'hui considérablement les marques et les produits, tant pour la commercialisation des produits que pour la communication de l'entreprise. Bien gérés, l'impact de ces contenus produits par les usagers (Users Generated Contents) peut être très positif et déclencher des phénomènes de sympathie contagieuse ou des achats en masse. Mal gérés ou subis, les risques sont réels au point de conduire au rejet du produit ou de la marque. Face à ces menaces, avérées et grandissantes, encore peu d'entreprises sont organisées. Elles subissent alors de plein fouet l'impact d'actions se développant hors de leur contrôle. Des mois et des années après une cyber-crise, la marque sera toujours confrontée aux traces laissées, qui perdureront dans les résultats remontés par les moteurs de recherche. Pour prévenir ces dangers et gérer - au lieu de la subir - l'identité numérique et la réputation de votre marque, de ses produits et de ses dirigeants, voici : Un panorama exhaustif et actualisé des pratiques en matière d'e-Réputation. Une visibilité complète de la chaîne d'un projet d'e-Réputation et des acteurs impliqués, illustrée d'exemples, d'études de cas et de témoignages de professionnels. Une démarche pour intégrer le projet d'e-Réputation au sein d'une stratégie marketing globale.

Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Author: Finn Frandsen
Publisher: Emerald Group Publishing
ISBN: 1838675094
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

Author: Sven Boermeester
Publisher:
ISBN: 9781949677072
Category :
Languages : en
Pages :

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Book Description
Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.

Author: Rolf Jensen
Publisher: McGraw Hill Professional
ISBN: 0071610855
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

Author: Leslie Rainer
Publisher: Getty Publications
ISBN: 1606060430
Category : Architecture
Languages : fr
Pages : 438

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Book Description
Earthen architecture constitutes one of the most diverse forms of cultural heritage and one of the most challenging to preserve. It dates from all periods and is found on all continents but is particularly prevalent in Africa, where it has been a building tradition for centuries. Sites range from ancestral cities in Mali to the palaces of Abomey in Benin, from monuments and mosques in Iran and Buddhist temples on the Silk Road to Spanish missions in California. This volume's sixty-four papers address such themes as earthen architecture in Mali, the conservation of living sites, local knowledge systems and intangible aspects, seismic and other natural forces, the conservation and management of archaeological sites, research advances, and training.

Author: Stephen Ward
Publisher: Routledge
ISBN: 1135818940
Category : Architecture
Languages : en
Pages : 292

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Book Description
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

Author: International Institute of Refrigeration
Publisher:
ISBN:
Category : Refrigeration and refrigerating machinery
Languages : fr
Pages : 888

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Book Description
Some numbers called Special issue and consist of summaries of papers to be presented at the International Congresses of Refrigeration.

Author: Dave Ruel
Publisher: Musclemind Media Incorporated
ISBN: 9780995997783
Category :
Languages : en
Pages : 294

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Book Description
You Wanted More Freedom... As an entrepreneur, being your own boss is probably not what you had in mind when you first started. In a broken business culture that promotes workaholism and non-stop hustle, where productivity and performance are measured by quantity over quality, it's easy to get sucked into the dark side of entrepreneurship and lose sight of the very reasons why you became an entrepreneur in the first place. That translates into a daily life of unmanageable workloads, focus-robbing reactivity, and deep overwhelm. But if your goal is to build a business that works for you instead of enslaving you, then this book is the answer. Here's what you can expect to learn and implement with this book: How to finish what you used to do in 40+ hours per week in 20 hours or less. The 2 types of tasks to focus on daily to double your productivity while delegating, outsourcing and automating most of your draining recurring tasks. 3 simple tweaks to swat away distractions and free you from firefighting, non-stop emergencies, and never-ending to-do lists. An easy to implement system that will allow you to optimally manage your time, energy and attention to ensure you'll perform at work and win at your personal life. Unique strategies to create the space in your schedule for what really matters. And much more! Dave Ruel is a former competitive physique athlete turned serial entrepreneur, author, speaker, and leadership mentor. After founding and growing multi-million dollar online companies in the field of health, fitness and sports nutrition, Dave founded Effic, an innovative leadership development company that helps busy entrepreneurs maximize their impact and freedom. His systems and tools are now used by entrepreneurs all around the world. Dave lives on the East Coast of Canada with his wife Karine and their 2 daughters.

Author: P. Petitjean
Publisher: Springer Science & Business Media
ISBN: 9401125945
Category : Science
Languages : en
Pages : 419

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Book Description
SCIENCE AND EMPIRES: FROM THE INTERNATIONAL COLLOQUIUM TO THE BOOK Patrick PETITJEAN, Catherine JAMI and Anne Marie MOULIN The International Colloquium "Science and Empires - Historical Studies about Scientific De velopment and European Expansion" is the product of an International Colloquium, "Sciences and Empires - A Comparative History of Scien tific Exchanges: European Expansion and Scientific Development in Asian, African, American and Oceanian Countries". Organized by the REHSEIS group (Research on Epistemology and History of Exact Sciences and Scientific Institutions) of CNRS (National Center for Scientific Research), the colloquium was held from 3 to 6 April 1990 in the UNESCO building in Paris. This colloquium was an idea of Professor Roshdi Rashed who initiated this field of studies in France some years ago, and proposed "Sciences and Empires" as one of the main research programmes for the The project to organize such a colloquium was a bit REHSEIS group. of a gamble. Its subject, reflected in the title "Sciences and Empires", is not a currently-accepted sub-discipline of the history of science; rather, it refers to a set of questions which found autonomy only recently. The terminology was strongly debated by the participants and, as is frequently suggested in this book, awaits fuller clarification.