Author: James Matthewson Publisher: Routledge ISBN: 9781138418783 Category : Languages : en Pages :
Book Description
e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: What is e-business and how does it fit into the corporate landscape? How should marketers adopt e-marketing and why? What are the processes and stages of developing an e-business strategy? What are the key issues you will face and how will you overcome them? What about legislation? Who is doing e-marketing and e-business well and badly?'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.
Author: J. A. Matthewson Publisher: Routledge ISBN: 0750652934 Category : Business & Economics Languages : en Pages : 206
Book Description
This work is an introductory, non-technical look at offering a practical hands-on guide to developing and implementing an e-commerce strategy.
Author: James Matthewson Publisher: Routledge ISBN: 1136409483 Category : Business & Economics Languages : en Pages : 206
Book Description
'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.
Author: Margaret Rennie Publisher: Heinemann ISBN: 9780435455354 Category : Business & Economics Languages : en Pages : 422
Book Description
UK. Textbook comprising sample tests for the development of occupational qualifications of office workers, with particular reference to office secretaries - covers topics likely to be included in an examination syllabus, such as the use of office machines, records maintenance, accounting, financial management, related commercial matters, communication, etc. Illustrations and references.
Author: Kim Viborg Andersen Publisher: Springer ISBN: 0387356924 Category : Computers Languages : en Pages : 638
Book Description
In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. The International Federation of Information Processing (IFIP) is a non-governmental, non-profit umbrella organization for national societies working in the field of information processing that was established in 1960 under the auspices of UNESCO. IFIP's mission is to be the leading, truly international, apolitical organization which encourages and assists in the development, exploitation and application of Information Technology for the benefit of all people. At the heart of IFIP lie its Technical Committees that, between them, count on the active participation of some two thousand people world-wide. These Groups work in a variety of ways to share experience and to develop their specialised knowledge. Technical Committees include: TC 1. Foundations of Computer Science; TC 2: Software: Theory and Practice; TC 3: Education; TC 6: Communication Systems; TC 7: System Modelling and Optimization; TC 9: Relationship between Computers and Society; TC 11: Security and Protection in Information Processing Systems; TC 12: Artificial Intelligence and TC 13: Human-Computer Interaction. The IFIP website www.ifip.org) has further details. Technical Committee 8 (TC8) is concerned with Information Systems in organisations. Within TC8 there are different Working Groups focusing on particular aspects of Information Systems.
Author: David Dooley Publisher: Heinemann ISBN: 9780435462352 Category : Business & Economics Languages : en Pages : 350
Book Description
Following on from Book 1, this student book covers the various options from BTEC National Business to ensure that students have almost everything they need to complete their Certificate or Diploma.
Author: Compiled by the British Library of Political and Economic Science Publisher: Routledge ISBN: 1134340028 Category : Business & Economics Languages : en Pages : 676
Book Description
First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features * Authority: Rigorous standards are applied to make the IBSS the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. *Breadth: today the IBSS covers over 2000 journals - more than any other comparable resource. The latest monograph publications are also included. *International Coverage: the IBSS reviews scholarship published in over 30 languages, including publications from Eastern Europe and the developing world. *User friendly organization: all non-English titles are word sections. Extensive author, subject and place name indexes are provided in both English and French. Place your standing order now for the 2003 volumes of the the IBSS Anthropology: 2002 Vol.48 December 2003: 234x156: Hb: 0-415-32634-6: £195.00 Economics: 2002 Vol.51 December 2003: 234x156: Hb: 0-415-32635-4: £195.00 Political Science: 2002 Vol.51 December 2003: 234x156: Hb: 0-415-32636-2: £195.00 Sociology: 2002 Vol.52 December 2003: 234x156: Hb: 0-415-32637-0: £195.00
Author: James Matthewson
Author: J. A. Matthewson
Author: James Matthewson
Author: 
Author: Margaret Rennie
Author: Kim Viborg Andersen
Author: David Dooley
Author: Compiled by the British Library of Political and Economic Science
Author: 
Author: Arthur James Wells