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Author: Robert B. Tucker Publisher: Berrett-Koehler Publishers ISBN: 1576755541 Category : Business & Economics Languages : en Pages : 237
Book Description
Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.
Author: Robert B. Tucker Publisher: Berrett-Koehler Publishers ISBN: 1576755541 Category : Business & Economics Languages : en Pages : 237
Book Description
Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.
Author: Robert B. Tucker Publisher: Berrett-Koehler Publishers ISBN: 9781576751879 Category : Business & Economics Languages : en Pages : 264
Book Description
Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.
Author: Sunil Pillai Publisher: Clever Fox Publishing ISBN: Category : Antiques & Collectibles Languages : en Pages : 178
Book Description
In today's ever-shifting professional landscape, a career isn't merely a series of job titles one holds throughout a lifetime. It's a dynamic journey of self-discovery, growth, and transformation. "The Art of Shaping Your Career" series takes you on a transformative expedition to mould your career, harmonizing it seamlessly with your innate talents, passions, and aspirations. Why embark on this transformative journey? A Tailored Guide for Every Phase: Many career guides offer one-size-fits-all advice, treating the career path as a linear progression. However, every individual's journey is unique, punctuated by periods of introspection, growth, and sometimes, complete metamorphosis. This series recognizes these distinct phases, providing targeted guidance for every stage. Whether you're just entering the professional realm, seeking to amplify your presence and brand or contemplating a total career revamp, a dedicated guide is waiting for you. Navigating the Complex Terrain of Self-Discovery: Many are oblivious to their true calling, often treading paths laid out by society, peers, or familial expectations. "Discovering You" is a compass that guides readers through reflective exercises, real-life anecdotes, and powerful self-assessment tools. This guide aids in identifying intrinsic strengths and passions, providing clarity and direction in a world of overwhelming choices. Maximising Potential and Achieving Mastery: Once a path is chosen, how does one ensure they don't merely walk it but excel in it? "Enhancing You" delves into this intricate subject. From actionable strategies to enriching skills to mastering the art of effective networking and communication, this guide ensures that you're not just partaking in the race but leading it. Reinvention and Resilience in a Dynamic World: Change is the only constant in life. With industries evolving and new roles emerging, there comes a time when one must reconsider their direction. "Transforming You" offers a comprehensive blueprint to those ready to pivot, ensuring that transitions are smooth, strategic, and aligned with personal goals. Seeking Your Desired Career Shape: The phrase "shaping your career" isn't just a metaphor. Imagine your career as clay. In its raw form, it's full of potential but directionless. By understanding the phases of discovery, enhancement, and transformation, you're not just carving a niche for urself in the professional world but also unlocking career potential, ensuring the career you pursue is profoundly fulfilling and aligned with your core being, overcoming career challenges, if any. This unity is where true professional contentment lies. This series instils resilience, which is indispensable in today's volatile job market. By comprehending and embracing the continuous learning, adapting, and evolving cycle, you're better equipped to navigate uncertainties, face challenges head-on, seize opportunities others might overlook. Career shaping isn't just about professional achievement; also personal and passion-driven. It's about understanding oneself, acknowledging strengths and weaknesses, constantly seeking growth and adaptability. This self-awareness and adaptability don't just shape careers; they shape lives. "The Art of Shaping Your Career" series isn't just a set of books; it's a journey, a mentor, and a toolset all rolled into one. It recognises the multifaceted nature of the modern career and provides holistic guidance tailored to each facet. By embarking on this transformative journey, you're not just seeking a career but sculpting a legacy. Let this series guide your hands, heart, mind as you mould the professional path you've always envisioned. Whether you're a recent graduate or a seasoned professional contemplating change, these books promise to be your steadfast companions, enlightening, encouraging, and empowering you every step of the way.
Author: Daniel J. Weinfurter Publisher: Springer ISBN: 1137337141 Category : Business & Economics Languages : en Pages : 205
Book Description
Second Stage Entrepreneurship shows the aspiring entrepreneur how to create significant growth as their company scales its way to the top through the development of organizational structure; from setting up an effective company culture; to structuring an effective sales team; to helping create stand out customer interactions.
Author: Thomas Bauer Publisher: John Wiley & Sons ISBN: 1119278295 Category : Business & Economics Languages : en Pages : 201
Book Description
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Author: Tim Calkins Publisher: Springer ISBN: 1137107618 Category : Business & Economics Languages : en Pages : 249
Book Description
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Author: Robert B. Tucker
Author: Robert B. Tucker
Author: Robert B. Tucker
Author: Robert B. Tucker
Author: 
Author: E. Neil Gholson
Author: 
Author: Sunil Pillai
Author: Daniel J. Weinfurter
Author: Thomas Bauer
Author: Tim Calkins