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Drawing Power

Author: Rick Marschall
Publisher: Fantagraphics Books
ISBN: 1606993992
Category : Comics & Graphic Novels
Languages : en
Pages : 129

Book Description
Drawing Power is a lively collection of mass market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics is high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will be the first book-length examination (and celebration) of the nexus of art and cartoons. It will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience.

Drawing Power

Author: Rick Marschall
Publisher: Fantagraphics Books
ISBN: 1606993992
Category : Comics & Graphic Novels
Languages : en
Pages : 129

Like Art

Author: Glenn O'Brien
Publisher: Karma, New York
ISBN: 9781942607489
Category : Art
Languages : en
Pages : 248

Book Description
"Like Art" was the title of my Artforum column that ran from 1985 to 1990, but it was also my philosophy of advertising. Advertising was like art, and more and more art was like advertising. Ideally the only difference would be the logo. Advertising could take up the former causes of art--philosophy, beauty, mystery, empire. We were clearly living in a time of extremist hypocrisy where various forms of creative work descried one another. Price-gouging painters looked down onlowly craftsmen and entertainment journeymen. Millionaire rock stars adopted a quasi-communist stance, emphasizing the anti-commercia aspect of their work. From back cover.

Drawing Attention

Author: Stu Heinecke
Publisher:
ISBN: 9780615472515
Category : Business & Economics
Languages : en
Pages : 276

Book Description
From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world's biggest marketers -- and he shares his test-proven secrets for the first time ever in his new book. Drawing Attention takes you step by step, to explain how you can unleash the incredible power of cartoons in various missions in your life, from marketing, advertising and sales promotion to job search, social media, VIP contact campaigns and more. With forewords by New Yorker Cartoon Editor, Robert Mankoff, and Sandler Training President, Bruce Seidman.

From Idolatry to Advertising: Visual Art and Contemporary Culture

Author: Susan G. Josephson
Publisher: Routledge
ISBN: 1315479990
Category : Political Science
Languages : en
Pages : 288

Book Description
This book records the conclusions that I came to as I thought through the cultural evolution of each of the different sorts of visual art and tried to piece together their story from the perspective of philosophy. Chapter 1 discusses how culture shapes art to be what it is from the outside, like a mold shapes clay, and the great power of art to affect the way we think and to promote cultural change. Chapter 2 discusses the evolution of Fine Art from its birth in the Renaissance to its present old age and decline. Chapter 3 discusses the institutional structures that make art for popular taste its own sort of art, and the culture wars over censorship and whether public art should be Fine Art, or art for popular taste. Chapters 4 and 5 discuss the life histories of design and advertising. This book is also the story of how art interacts with technology. In my work in Artificial Intelligence research I saw that there is an intimate connection between the evolution of design in engineering and design in art. In both sorts of design there is a growing understanding of how to make and use levels of packaging, and how to approach things from the functional perspective of the artifact. This is discussed in Chapter 4. My talk in Chapter 1 of how art styles affect us also reflects this functional approach. That is, instead of approaching art styles in the traditional ways, I have approached them in terms of the tasks of vision and how art delivers information packaged to be understood at different levels of visual processing. Using this functional approach, I stress what art does for us rather than what art is. I also tried to address the evolution of culture given the mass media and mass market, and the role of art in the growing marriage between television and computer. As I thought about computers in my work in Artificial Intelligence, I saw that a new sort of idolatry was arising where ^he computers were being asked to be infallible experts giving us advice on everything from taxes to marriage problems and our health. I saw that computers were being used not just as art tools and artists, but also as art objects like the ancient idols. This started me thinking about how other ancient functions of religion were being filled by advertising and the media.