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Author: Glen Urban Publisher: Pearson Education ISBN: 013271616X Category : Business & Economics Languages : en Pages : 311
Book Description
Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
Author: Glen Urban Publisher: Pearson Education ISBN: 013271616X Category : Business & Economics Languages : en Pages : 311
Book Description
Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
Author: BusinessNews Publishing, Publisher: Primento ISBN: 2806239753 Category : Business & Economics Languages : en Pages : 29
Book Description
The must-read summary of Glen Urban's book: "Don't Just Relate - Advocate: A Blueprint for Profit in the Era of Customer Power". This complete summary of the ideas from Glen Urban's book "Don't Just Relate - Advocate" shows how the best way to grow your business today is not by improving your marketing, but by advocating for your customers. In his book, the author explains how earning and retaining your customers' trust means they will remain loyal customers in the future and will recommend you to their friends and family. This summary details exactly how you can act as an advocate by finding out your customers' needs and selling them solutions. By reading Glen Urban's advice, you will hold the key to finding customers that will stay loyal forever. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Don't Just Relate - Advocate" and find out why advocating for your customers will put you on the path to success.
Author: Roy T. Bennett Publisher: ISBN: 9780987917782 Category : Positive psychology Languages : en Pages : 0
Book Description
It's important that what thoughts you are feeding into your mind because your thoughts create your belief and experiences. You have positive thoughts and you have negative ones too. Nurture your mind with positive thoughts: kindness, empathy, compassion, peace, love, joy, humility, generosity, etc. The more you feed your mind with positive thoughts, the more you can attract great things into your life.
Author: D. J. R. notebooks Publisher: ISBN: Category : Languages : en Pages : 120
Book Description
Don't just relate, advocate notebook is motivational and inspirational journal for all those wants to change their lives and determining the goal for each month specifications : - Size 6 x 9 inches (31,80 x 23,50 cm) - 120 pages - White paper - Matte cover
Author: Glen Urban Publisher: Ft Press ISBN: 9780132931342 Category : Business & Economics Languages : en Pages : 256
Book Description
In today's environment companies need to go beyond relationship marketing" to be true customer advocates -- faithfully representing their customers' interests. Customer advocacy means providing customers and prospects with open, honest and complete information. It means talking with customers, not at them. In most companies, customer advocacy requires a massive transformation in both culture and process. In this book, MIT's Glen Urban covers the entire 'pyramid' of customer advocacy: the 'base' (starting with TQM and customer satisfaction initiatives); the 'middle' (relationship marketing); and the 'pinnacle': new advocacy techniques built on trust, not coercion. Companies from GM to Intel, Qwest to John Deere are beginning to recognize the urgent importance of customer advocacy. Urban reveals what they're trying, and what challenges they're up against -- and identifies crucial lessons for earning the customer trust needed to thrive in today's radically changed business environment.
Author: Brooklin Bowdler Weiderman Publisher: Fulton Books, Inc. ISBN: Category : Biography & Autobiography Languages : en Pages : 307
Book Description
The truth about Trauma: Mostly, we feel disgusting and sad. Regardless. We fight for ourselves. We fight for others. Ignore the naysayers. Mostly the voice in our head. This is our journey. Our fight. You got this.
Author: Sara Praise Publisher: Lulu.com ISBN: 1678107344 Category : Self-Help Languages : en Pages : 66
Book Description
This devotional is for the experienced goal-setter, electronic calendar tracker, scrapbook keeper, and the not so handy! Positioned will afford you with goal-setting strategies and life-changing prompts implemented on a monthly basis. The prompts will start you off with a monthly theme accompanied by scriptures and quotes for motivation. In addition, you will evaluate your progress mid-month and conclude your results on the last two days of that month. Prepping you for a year of transition, Positioned offers you a delightful system to completion or close to it! On the next page, you will find a contents list establishing your year of positioning month by month. This system will help you transfer from procrastination to accomplishment. You will need to be confident and whimsical. I pray you walk in confidence each month with anticipation. I pray you can depart from this year with a smile on your face because you did it and eager for round two. Enjoy!
Author: Glen Urban
Author: Glen Urban
Author: BusinessNews Publishing,
Author: 
Author: Urban
Author: Roy T. Bennett
Author: D. J. R. notebooks
Author: Glen Urban
Author: Dr Ken Baker
Author: Brooklin Bowdler Weiderman
Author: Sara Praise