Diseño gráfico y publicidad. Fundamentos y soluciones PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Diseño gráfico y publicidad. Fundamentos y soluciones PDF full book. Access full book title Diseño gráfico y publicidad. Fundamentos y soluciones by Robin Landa. Download full books in PDF and EPUB format.
Author: Robin Landa Publisher: ISBN: 9788441528031 Category : Business & Economics Languages : es Pages : 0
Book Description
Dominar el uso del diseño gráfico y la publicidad es un importante desafío. De hecho, si no se siente que el diseño es algo para lo que se está llamado, por dones, pasión, o talento, lo mejor quizá sea desechar la idea. Un acercamiento a las diferentes escuelas de pensamiento es la forma más correcta de comenzar. Hay que aprender a ser crítico y creativo, y sobre todo a expresar y representar las ideas propias. Éste es un libro profesional, resolutivo y con contenidos esenciales para cualquier diseñador, una referencia obligada sobre diseño gráfico y publicidad para los medios impreso e interactivo. Aquí encontrará un tratamiento minucioso de la teoría y las principales aplicaciones de diseño gráfico, además de excelentes soluciones para casos prácticos. Las ilustraciones son excelentes y muy variadas, y han sido seleccionadas para proporcionar los mejores ejemplos posibles de trabajo efectivo y creativo, añadiendo un nivel de inspiración que las palabras solas no pueden alcanzar. No hay tiempo para la monotonía. Va a satisfacer por igual a los futuros diseñadores, instructores y profesionales. Se complementa además con material de trabajo que podrá descargarse de la Web de Anaya Multimedia.
Author: Robin Landa Publisher: ISBN: 9788441528031 Category : Business & Economics Languages : es Pages : 0
Book Description
Dominar el uso del diseño gráfico y la publicidad es un importante desafío. De hecho, si no se siente que el diseño es algo para lo que se está llamado, por dones, pasión, o talento, lo mejor quizá sea desechar la idea. Un acercamiento a las diferentes escuelas de pensamiento es la forma más correcta de comenzar. Hay que aprender a ser crítico y creativo, y sobre todo a expresar y representar las ideas propias. Éste es un libro profesional, resolutivo y con contenidos esenciales para cualquier diseñador, una referencia obligada sobre diseño gráfico y publicidad para los medios impreso e interactivo. Aquí encontrará un tratamiento minucioso de la teoría y las principales aplicaciones de diseño gráfico, además de excelentes soluciones para casos prácticos. Las ilustraciones son excelentes y muy variadas, y han sido seleccionadas para proporcionar los mejores ejemplos posibles de trabajo efectivo y creativo, añadiendo un nivel de inspiración que las palabras solas no pueden alcanzar. No hay tiempo para la monotonía. Va a satisfacer por igual a los futuros diseñadores, instructores y profesionales. Se complementa además con material de trabajo que podrá descargarse de la Web de Anaya Multimedia.
Author: Alejandro Álvarez Nobell Publisher: Ediciones Universidad San Jorge ISBN: 8494119818 Category : Business & Economics Languages : en Pages : 351
Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author: Braja M. Das Publisher: Cengage Learning ISBN: 9781337705028 Category : Technology & Engineering Languages : en Pages : 944
Book Description
Master the core concepts and applications of foundation analysis and design with Das/Sivakugan’s best-selling PRINCIPLES OF FOUNDATION ENGINEERING, 9th Edition. Written specifically for those studying undergraduate civil engineering, this invaluable resource by renowned authors in the field of geotechnical engineering provides an ideal balance of today's most current research and practical field applications. A wealth of worked-out examples and figures clearly illustrate the work of today's civil engineer, while timely information and insights help readers develop the critical skills needed to properly apply theories and analysis while evaluating soils and foundation design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Robin Landa Publisher: HOW Books ISBN: 1440337578 Category : Design Languages : en Pages : 160
Book Description
In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked. Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy. As you develop a ?exible mind that is ideal for visual communication, digital marketing, or social media, you’ll increase your value as a designer - to your clients, your employer, or simply your own work.
Author: María Berríos Publisher: ISBN: Category : Art, Chilean Languages : es Pages : 662
Book Description
Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).
Author: Jayne O. Ifekwunigwe Publisher: Routledge ISBN: 1135170711 Category : Social Science Languages : en Pages : 362
Book Description
Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.
Author: Robin Landa Publisher: Simon and Schuster ISBN: 1440324573 Category : Design Languages : en Pages : 240
Book Description
What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!
Author: Laurie Schneider Adams Publisher: Routledge ISBN: 0429974078 Category : Art Languages : en Pages : 248
Book Description
Since the nineteenth century, when art history became an established academic discipline, works of art have been 'read' in a variety of ways. These different ways of describing and interpreting art are the methodologies of artistic analysis, the divining rods of meaning. Regardless of a work's perceived difficulty, an art object is, in theory, complex. Every work of art is an expression of its culture (time and place) and its maker (the artist) and is dependent on its media (what it's made of). The methodologies discussed here (formal analysis, iconology and iconography, Marxism, feminism, biography and autobiography, psychoanalysis, structuralism, race and gender) reflect the multiplicity of meanings in an artistic image. The second edition includes nineteen new images, new sections on race, gender, orientalism, and colonialism, and a new epilogue that analyzes a single painting to illustrate the different methodological viewpoints.
Author: Robin Landa
Author: Robin Landa
Author: Alejandro Álvarez Nobell
Author: Braja M. Das
Author: David A. Patterson
Author: Robin Landa
Author: María Berríos
Author: Jayne O. Ifekwunigwe
Author: Richard W. Schwarz
Author: Robin Landa
Author: Laurie Schneider Adams