Discourses of Authenticity on YouTube PDF Download

Author: Giorgia Riboni
Publisher: LED Edizioni Universitarie
ISBN: 8855130145
Category : Language Arts & Disciplines
Languages : en
Pages : 191

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Book Description
This book explores the discourse of authenticity on the popular social media platform YouTube. It investigates how popular users negotiate their identity and discursively portray themselves as authentic in their videos. In so doing, it adds to the development of new perspectives on social media communication and offers an outlook on issues concerning the complexities of contemporary identity practices. Starting from the premise that authenticity is a discursive construction, the study adopts a linguistics-based approach and relies on a hybrid methodological toolkit that draws on the analytical tools provided by Social Media Critical Discourse Studies (SM-CDS), a newly-introduced framework comprised of different but interconnected levels of description. The volume presents three case studies which investigate the discursive and rhetorical strategies used by well-known users in order to come across as authentic. Videos produced by popular content creators belonging to different communities of practice (scientists, stay-at-home mothers, and makeup artists) are explored. The analysis reveals that they share a common set of identity characteristics, a common core of authentic traits famous YouTubers conventionally display to discursively depict themselves as genuine and credible.

Author: Stuart Cunningham
Publisher: NYU Press
ISBN: 1479846899
Category : Business & Economics
Languages : en
Pages : 364

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Book Description
Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Author: Daniel Martin Varisco
Publisher: University of Washington Press
ISBN: 0295741643
Category : Social Science
Languages : en
Pages : 530

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Book Description
The late Edward Said remains one of the most influential critics and public intellectuals of our time, with lasting contributions to many disciplines. Much of his reputation derives from the phenomenal multidisciplinary influence of his 1978 book Orientalism. Said's seminal polemic analyzes novels, travelogues, and academic texts to argue that a dominant discourse of West over East has warped virtually all past European and American representation of the Near East. But despite the book's wide acclaim, no systematic critical survey of the rhetoric in Said's representation of Orientalism and the resulting impact on intellectual culture has appeared until today. Drawing on the extensive discussion of Said's work in more than 600 bibliographic entries, Daniel Martin Varisco has written an ambitious intellectual history of the debates that Said's work has sparked in several disciplines, highlighting in particular its reception among Arab and European scholars. While pointing out Said's tendency to essentialize and privilege certain texts at the expense of those that do not comfortably it his theoretical framework, Varisco analyzes the extensive commentary the book has engendered in Oriental studies, literary and cultural studies, feminist scholarship, history, political science, and anthropology. He employs "critical satire" to parody the exaggerated and pedantic aspects of post-colonial discourse, including Said's profound underappreciation of the role of irony and reform in many of the texts he cites. The end result is a companion volume to Orientalism and the vast research it inspired. Rather than contribute to dueling essentialisms, Varisco provides a path to move beyond the binary of East versus West and the polemics of blame. Reading Orientalism is the most comprehensive survey of Said's writing and thinking to date. It will be of strong interest to scholars of Middle East studies, anthropology, history, cultural studies, post-colonial studies, and literary studies.

Author: Lilie Chouliaraki
Publisher: Routledge
ISBN: 1135746958
Category : Social Science
Languages : en
Pages : 275

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Book Description
Blogs, You Tube, citizen journalism, social networking sites and museum interactivity are but a few of the new media options available for ordinary people to express themselves in public. This intensely technological presentation of everyday lives in our public culture is today hailed as a new, playful form of citizenship that enhances democratic participation and cosmopolitan solidarity. But is this celebration of self- mediation justified or premature? Drawing on a view of self-mediation as a pluralistic practice that potentially enhances our democratic public culture but which is, at the same time, closely linked to the monopolistic interests of the market, this volume critically explores the dynamics of mediated self-representation as an essentially ambivalent cultural phenomenon. It is, the volume argues, the hybrid potential for increased democratization but also for subtler social control, inherent in the public visibility of the ordinary, which ultimately defines contemporary citizenship. The volume is organized along two-dimensions, which conceptualize the dialectical relationship between new media and the participatory practices these enable in terms of, what Foucault calls, a dual economy of freedom and constraint (Foucault 1982). The first dimension of the dialectic, the ‘democratization of technology’ , addresses self-mediation from the perspective of the empowering potential of new technologies to invent novel discourses of counter-institutional resistance and activism (individual or collective); the second dimension, the ‘technologization of democracy’, addresses self-mediation from the perspective of the regulative potential of new technologies to control the discourses and genres of ordinary participation and, in so doing, to reproduce the institutional power relations that such participation seeks to challenge. This book was originally published as a special issue of Critical Discourse Studies.

Author: Thomas Fillitz
Publisher:
ISBN: 9781782389125
Category : Social Science
Languages : en
Pages : 247

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Book Description
The longing for authenticity, on an individual or collective level, connects the search for external expressions to internal orientations. What is largely referred to as production of authenticity is a reformulation of cultural values and norms within the ongoing process of modernity, impacted by globalization and contemporary transnational cultural flows. This collection interrogates the notion of authenticity from an anthropological point of view and considers authenticity in terms of how meaning is produced in and through discourses about authenticity. Incorporating case studies from four continents, the topics reach from art and colonialism to exoticism-primitivism, film, ritual and wilderness. Some contributors emphasise the dichotomy between the academic use of the term and the one deployed in public spaces and political projects. All, however, consider authenticity as something that can only be understood ethnographically, and not as a simple characteristic or category used to distinguish some behaviors, experiences or material things from other less authentic versions.

Author: Andrew S. Ross
Publisher: Routledge
ISBN: 1351263862
Category : Language Arts & Disciplines
Languages : en
Pages : 318

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Book Description
This volume provides a comprehensive analysis of the ways in which digital communication facilitate and inform discourses of legitimization and delegitimization in contemporary participatory cultures. The book draws on multiple theoretical traditions from critical discourse analysis to allow for a greater critical engagement of the ways in which values are either justified or criticized on social media platforms across a variety of social milieus, including the personal, political, religious, corporate, and commercial. The volume highlights data from across ten national contexts and a range of online platforms to demonstrate how these discursive practices manifest themselves differently across a range of settings. Taken together, the seventeen chapters in this book offer a more informed understanding of how these discursive spaces help us to interpret the manner in which digital communication can be used to legitimize or delegitimize, making this book an ideal resource for students and scholars in discourse analysis, sociolinguistics, new media, and media production.

Author: Julia Straub
Publisher: transcript Verlag
ISBN: 3839418194
Category : Social Science
Languages : en
Pages : 285

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Book Description
Authenticity is one of the most crucial, but also most contested concepts in literary and cultural studies. Hollowed out by postmodernist theory, it paradoxically enough persists as an important backdrop for the discussion of literature, film, and the visual arts. The essays in this volume explore perspectives on authenticity and case studies dealing with »the authentic«. They thereby seek to show how the paradoxical persistence of authenticity in contemporary critical discourse can be turned into a fruitful point of departure for an analysis of literary texts, but also films, and the visual arts.

Author: Charles Pincourt
Publisher:
ISBN:
Category : Communism
Languages : en
Pages : 97

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Book Description
The Woke ideology is colonizing Western Civilization. This ideology views the world through a Marxist-inspired lens of “systemic power dynamics” that divides us between the “privileged” and the “oppressed.” This colonization has successfully captured many of our noblest and most vital institutions through time-tested strategies and tactics. People from almost every sector of life are concerned about this capture but feel paralyzed and helpless as this ideology activates itself and wields its power. The good news is that Woke tactics are predictable and can be countered. This guide is an invaluable contribution to understanding, recognizing, and ultimately countering “Wokecraft” wherever it appears. While the guide is tailored to the university, its lessons are applicable throughout government, K-12 education, the private sector, churches, and even formal and informal affinity groups. This makes the guide a much-needed contribution as people seek to push back against the destructive Woke ideology.

Author: Wolfgang Funk
Publisher: transcript Verlag
ISBN: 3839417570
Category : Social Science
Languages : en
Pages : 285

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Book Description
As a concept that increasingly gains importance in contemporary cultural discourse, authenticity emerges as a site of tearing tensions between the fictional and the real, original and fake, margin and centre, the same and the other. The essays collected in this volume explore this paradoxical nature of authenticity in the context of various media. They give ample proof of the fact that authenticity, which depends on giving the impression of being inherent or natural, found not created, frequently turns out to be the result of a careful aesthetic construction that depends on the use of identifiable techniques with the aim of achieving certain effects for certain reasons.

Author: David C. Giles
Publisher: Emerald Group Publishing
ISBN: 1787542122
Category : Social Science
Languages : en
Pages : 256

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Book Description
David Giles examines digital culture’s impact on established celebrities from traditional media while charting the rise of new forms of celebrity such as vloggers and influencers, offering novel insights on topics such as parasocial relationships, micro-celebrity, memes and celetoids.