Author: Predicasts, incPublisher:
ISBN:
Category : Business
Languages : en
Pages : 234
Book Description
Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright OfficePublisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1696
Book Description
The Directory of Directories
Author: Publisher:
ISBN:
Category : Directories
Languages : en
Pages : 1032
Book Description
An annotated guide to business and industrial directories, professional and scientific rosters, and other lists and guides of all kinds.
International Marketing
Author: Stanley PaliwodaPublisher: Routledge
ISBN: 1135387109
Category : Business & Economics
Languages : en
Pages : 531
Book Description
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
The Source Directory of Predicasts, Inc
Author: Predicasts, incPublisher:
ISBN:
Category : Business
Languages : en
Pages : 234
Book Description
Excellence in Public Relations and Communication Management
Author: James E. GrunigPublisher: Routledge
ISBN: 1136691758
Category : Business & Economics
Languages : en
Pages : 681
Book Description
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
The Serials Directory
Author: Marketing and Sales Management
Author: Jean HeroldPublisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Serials Currently Received by the National Agricultural Library, 1975
Author: National Agricultural Library (U.S.)Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1392
Book Description
Marketing Information Guide
Author: Data Bases Available at the National Institute of Standards and Technology Research Information Center
Author: Diane CunninghamPublisher:
ISBN:
Category : Databases
Languages : en
Pages : 242
Book Description