Direct To Consumer Playbook A Complete Guide - 2021 Edition PDF Download

Author: Gerardus Blokdyk
Publisher:
ISBN: 9781867465225
Category :
Languages : en
Pages : 0

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Author: Gerardus Blokdyk
Publisher:
ISBN: 9781867497615
Category :
Languages : en
Pages : 0

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Author: Mike Stevens
Publisher: Kogan Page Publishers
ISBN: 1398605433
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

Author: Adam Coffey
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

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New rules. New playbook. Nearly half of all mergers and acquisitions involve private equity, but the world of PE can confuse even lifelong business professionals. For years, the #1 bestselling book The Private Equity Playbook has helped countless entrepreneurs, leaders, and CEOs like you successfully navigate the PE playing field. But much has changed since the book was released at the start of 2019. Adam Coffey knows the rapidly evolving PE game isn't won with outdated tactics. In this revised and expanded edition, Coffey puts his unmatched experience as a CEO coach at your disposal, helping you start competing with confidence. The new information on working with consultants alone makes this edition a game changer. Featuring expanded sections, updated data, and refined strategies of added relevance to today's financial, global, and cultural realities, The Private Equity Playbook continues to prepare you to play and win for years to come.

Author: Nicholas J. Webb
Publisher: John Wiley & Sons
ISBN: 1118113039
Category : Business & Economics
Languages : en
Pages : 288

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A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital Innovation Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.

Author: Ramershoven Stefan
Publisher:
ISBN:
Category :
Languages : en
Pages : 210

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WARNING! READING THIS BOOK YOU WILL CHANGE YOUR ENTIRE PERSPECTIVE ON THE CONCEPT OF MARKETING. This book reveals the step-by-step formula for building and growing consumer brands in an environment of ever-increasing consumer-centricity. Are you struggling to turn awareness into sales? Are you sick of throwing money down the bottomless pit called mass media? Do you want to create a competitive edge for your brand? Or do you just want to learn what makes modern D2C brands so successful? Then this is the book for you! Stefan Ramershoven, founder of Kjero - a leading provider of D2C Marketing solutions - and Forbes Under 30 Honoree finally reveals the secrets behind the success of D2C marketing and discloses how to avoid the most common pitfalls of traditional marketing methods. Learn from best practice examples of brands like Nivea, Dollarshaveclub, and Volvo and use these timeless principles to create explosive the growth for your consumer brand. This book will help your brand navigate these turbulent times we live in! A way to generate real, lasting brand growth!

Author: Dan Olsen
Publisher: John Wiley & Sons
ISBN: 1118961021
Category : Business & Economics
Languages : en
Pages : 336

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The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Author: Isobel Stevenson
Publisher: Routledge
ISBN: 1000260631
Category : Education
Languages : en
Pages : 158

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This how-to resource provides leaders with a concrete framework for a strategic improvement plan, helping educators link the "principles" to "processes" of planning. Packed with key takeaways and additional resources, this book provides the concrete tools to design a strong strategy for improvement and enables educational leaders to think constructively about why we plan, what an effective strategic plan should contain, and how to create meaningful dialogue to support plan development, implementation, and monitoring for continuous improvement. The Strategy Playbook for Educational Leaders provides superintendents, central office staff, principals, and teacher leaders with the opportunity to reframe the process of their strategic planning and breathe new life into the activity.

Author: Jerry Angrave
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311064133X
Category : Business & Economics
Languages : en
Pages : 156

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Book Description
The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK

Author: Daniel Rowles
Publisher: Kogan Page Publishers
ISBN: 074946996X
Category : Business & Economics
Languages : en
Pages : 232

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Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.