The Entrepreneur's Complete Self-assessment Guide PDF Download

Author: Douglas A. Gray
Publisher: Self-Counsel Press
ISBN: 9780889088788
Category : Business & Economics
Languages : en
Pages : 204

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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Brian D. Smith
Publisher: John Wiley & Sons
ISBN: 1119995124
Category : Business & Economics
Languages : en
Pages : 261

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Book Description
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage." Beverley Dipper, Market Insight Manager, Microsoft UK Ltd "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again." Mark Irvine, Strategy Manager, De Beers Diamond Trading Company "A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution" Dag Larsson Global Brand Insight Director, AstraZeneca Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage? Creating Market Insight: Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firms Creating Market Insight is written for managers who need to need to create value in the real world.

Author: Rene Carew
Publisher: Penguin
ISBN: 9781592572977
Category : Business & Economics
Languages : en
Pages : 356

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Book Description
Explains how to trade in an unsatisfactory job for a fulfilling career by providing a series of self-assessment tests designed to answer key questions about one's talents, values, interests, personality, and goals, as well as helpful advice on how to make a smooth career transition and how to land the perfect job opportunity. Original.

Author: Al Kernek
Publisher: Lulu.com
ISBN: 1411688503
Category : Advertising
Languages : en
Pages : 129

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Book Description
Designed for agents and brokers in the residential real estate business, and those servicing the real estate industry. Looks at topices, subscription lists, advertising, marketing campaigns, and strategy.

Author: David Wealleans
Publisher: Gower Publishing, Ltd.
ISBN: 9780566083808
Category : Business & Economics
Languages : en
Pages : 172

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Book Description
Understanding your organization is a pre-requisite of effective management. This is true as much of your people as of your organization's processes or finances. The author proposes some role for one-off surveys and questionnaires but puts most emphasis on taking a systematic and objective approach to determining human situations. As well as exploring the process of measurement and comparing the various methods open to HR managers, the book focuses on how to make sense of, report and use the results.

Author: Tracy D. Connors
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 838

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Book Description
An easy-to-use desktop reference on operational policies and procedures for nonprofit organizations. It offers managers a set of standardized policies and procedures that can be applied to most nonprofit organizations, regardless of their size or the particular type of service provided. Includes numerous sample forms, management checklists, model reports, and suggested policy statements that can be adapted to meet the specific needs of any organization. -- Applies the latest developments in business management -- quality management, continuous improvement, reengineering, self-renewal, etc. -- to the nonprofit sector. -- Brings together the expertise of over 40 nonprofit managers and consultants. -- Annual updates will present the latest trends and developments in the nonprofit sector.

Author: DIANE Publishing Company
Publisher: DIANE Publishing
ISBN: 0788119745
Category :
Languages : en
Pages : 98

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Book Description
Recognizes that most states do not easily or readily intervene in local land use matters, such as local zoning, subdivision, building regulations, and impact fees. Identifies specific regulatory issues and practices which directly affect the cost of housing and thereby command state attention and action.

Author: Michael Port
Publisher: John Wiley & Sons
ISBN: 0470925469
Category : Business & Economics
Languages : en
Pages : 207

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Book Description
The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image. Features unique, personalized, updated social media marketing strategies for service professionals Provides new pricing models and sales strategies for simpler selling Delivers fresh networking and outreach strategies guaranteed to take only minutes a day Offers new solid product launch strategies and tactics for creating instant awareness Author a New York Times bestseller, TV personality, and highly recognized professional speaker Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

Author:
Publisher: John Wiley & Sons
ISBN: 1394162723
Category :
Languages : en
Pages : 418

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