Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy PDF Download

Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1522563083
Category : Business & Economics
Languages : en
Pages : 635

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Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Author: Milton Kotler
Publisher: World Scientific
ISBN: 9811216991
Category : Business & Economics
Languages : en
Pages : 404

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Book Description
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Author: Patricia Demers
Publisher: University of Toronto Press
ISBN: 1487505272
Category : Language Arts & Disciplines
Languages : en
Pages : 285

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Book Description
Minds Alive explores the enduring role and intrinsic value of libraries, archives, and public institutions in the digital age. Featuring international contributors, this volume delves into libraries and archives as institutions and institutional partners, the professional responsibilities of librarians and archivists, and the ways in which librarians and archivists continue to respond to the networked age, digital culture, and digitization. The endless possibilities and robust importance of libraries and archives are at the heart of this optimistic collection. Topics include transformations in the networked digital age; Indigenous issues and challenges in custodianship, ownership, and access; the importance of the harmonization of memory institutions today; and the overarching significance of libraries and archives in the public sphere. Libraries and archives - at once public institutions providing both communal and private havens of discovery - are being repurposed and transformed in intercultural contexts. Only by keeping pace with users' changing needs can they continue to provide the richest resources for an informed citizenry.

Author: Lisa Welchman
Publisher: Rosenfeld Media
ISBN: 1933820829
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.

Author: Germaine R. Halegoua
Publisher: NYU Press
ISBN: 1479882194
Category : Social Science
Languages : en
Pages : 279

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Book Description
Shows how digital media connects people to their lived environments Every day, millions of people turn to small handheld screens to search for their destinations and to seek recommendations for places to visit. They may share texts or images of themselves and these places en route or after their journey is complete. We don’t consciously reflect on these activities and probably don’t associate these practices with constructing a sense of place. Critics have argued that digital media alienates users from space and place, but this book argues that the exact opposite is true: that we habitually use digital technologies to re-embed ourselves within urban environments. The Digital City advocates for the need to rethink our everyday interactions with digital infrastructures, navigation technologies, and social media as we move through the world. Drawing on five case studies from global and mid-sized cities to illustrate the concept of “re-placeing,” Germaine R. Halegoua shows how different populations employ urban broadband networks, social and locative media platforms, digital navigation, smart cities, and creative placemaking initiatives to turn urban spaces into places with deep meanings and emotional attachments. Through timely narratives of everyday urban life, Halegoua argues that people use digital media to create a unique sense of place within rapidly changing urban environments and that a sense of place is integral to understanding contemporary relationships with digital media.

Author: Peter Gaffney
Publisher: U of Minnesota Press
ISBN: 1452942684
Category : Science
Languages : en
Pages : 530

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Book Description
Gilles Deleuze once claimed that ‘modern science has not found its metaphysics, the metaphysics it needs.’ The Force of the Virtual responds to this need by investigating the consequences of the philosopher’s interest in (and appeal to) ‘the exact sciences.’ In exploring the problematic relationship between the philosophy of Deleuze and science, the original essays gathered here examine how science functions in respect to Deleuze’s concepts of time and space, how science accounts for processes of qualitative change, how science actively participates in the production of subjectivity, and how Deleuze’s thinking engages neuroscience. All of the essays work through Deleuze’s understanding of the virtual—a force of qualitative change that is ontologically primary to the exact, measurable relations that can be found in and among the objects of science. By adopting such a methodology, this collection generates significant new insights, especially regarding the notion of scientific laws, and compels the rethinking of such ideas as reproducibility, the unity of science, and the scientific observer. Contributors: Manola Antonioli, Collège International de Philosophie (Paris); Clark Bailey; Rosi Braidotti, Utrecht U; Manuel DeLanda, U of Pennsylvania; Aden Evens, Dartmouth U; Gregory Flaxman, U of North Carolina; Thomas Kelso; Andrew Murphie, U of New South Wales; Patricia Pisters, U of Amsterdam; Arkady Plotnitsky, Purdue U; Steven Shaviro, Wayne State U; Arnaud Villani, Première Supérieure au Lycée Masséna de Nice.

Author:
Publisher:
ISBN:
Category : Artillery, Field and mountain
Languages : en
Pages : 492

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Book Description

Author: Scott Eldridge II
Publisher: Routledge
ISBN: 1351982087
Category : Social Science
Languages : en
Pages : 690

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Book Description
The Routledge Handbook of Developments in Digital Journalism Studies offers a unique and authoritative collection of essays that report on and address the significant issues and focal debates shaping the innovative field of digital journalism studies. In the short time this field has grown, aspects of journalism have moved from the digital niche to the digital mainstay, and digital innovations have been ‘normalized’ into everyday journalistic practice. These cycles of disruption and normalization support this book’s central claim that we are witnessing the emergence of digital journalism studies as a discrete academic field. Essays bring together the research and reflections of internationally distinguished academics, journalists, teachers, and researchers to help make sense of a reconceptualized journalism and its effects on journalism’s products, processes, resources, and the relationship between journalists and their audiences. The handbook also discusses the complexities and challenges in studying digital journalism and shines light on previously unexplored areas of inquiry such as aspects of digital resistance, protest, and minority voices. The Routledge Handbook of Developments in Digital Journalism Studies is a carefully curated overview of the range of diverse but interrelated original research that is helping to define this emerging discipline. It will be of particular interest to undergraduate and postgraduate students studying digital, online, computational, and multimedia journalism.

Author: Sandra Hirsh
Publisher: Rowman & Littlefield
ISBN: 144223959X
Category : Language Arts & Disciplines
Languages : en
Pages : 515

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Book Description
This essential overview of what it means to be a library and information professional today provides a broad overview of the transformation of libraries as information organizations, why these organizations are more important today than ever before, the technological influence on how we provide information resources and services in today’s digital and global environment, and the various career opportunities available for information professionals. The book begins with a historical overview of libraries and their transformation as information and technology hubs within their communities. It also covers the various specializations within the field emphasizing the exciting yet complex roles and opportunities for information professionals. With that foundation in place, it presents how libraries serve different kinds of communities, highlighting the unique needs of users across all ages and how libraries fulfill those needs through a variety of services, and addresses key issues facing information organizations as they meet user needs in the Digital Age. The book then concludes with career management strategies to guide library and information science professionals in building not only vibrant careers but vibrant information organizations for the future as well.

Author: Hebooks
Publisher: Hebooks
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 132

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Book Description
"Secrets Behind Andrew Tate's Explosive Success: A Case Study of Marketing Strategies That Catapulted Tate to Fame and Success" is an insightful exploration of the remarkable journey of Andrew Tate, a maverick entrepreneur who defied norms and achieved extraordinary success. This captivating book takes readers on a voyage through the life and career of Andrew Tate, dissecting the strategies and tactics that propelled him to fame and fortune. Unveiling the closely-guarded secrets behind his explosive success, this case study delves into the world of marketing and personal development, offering a comprehensive analysis of the approaches that distinguished Tate in the entrepreneurial landscape. From his early influences and formative experiences to his pioneering marketing campaigns and resilient mindset, every aspect of Tate's journey is dissected to provide readers with a blueprint for their own success. With a focus on the marketing strategies that became the bedrock of his accomplishments, this book offers valuable lessons on personal branding, adaptability, and the power of continuous learning. Aspiring entrepreneurs and professionals seeking to excel in today's dynamic business world will find inspiration and actionable insights to apply in their own endeavors. Join us in uncovering the secrets that propelled Andrew Tate to fame and success, and discover how these strategies can shape your path to a brighter and more prosperous future.