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Author: Dave Chaffey Publisher: Pearson Education ISBN: 9780273707523 Category : Business & Economics Languages : en Pages : 700
Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: Dave Chaffey Publisher: Pearson Education ISBN: 9780273707523 Category : Business & Economics Languages : en Pages : 700
Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: Kenneth C. Laudon Publisher: ISBN: 9781292109961 Category : Electronic commerce Languages : en Pages : 909
Book Description
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Author: Kenneth C. Laudon Publisher: Prentice Hall ISBN: 9780273750840 Category : Electronic commerce Languages : en Pages : 900
Book Description
This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Author: Janice Reynolds Publisher: CRC Press ISBN: 1482295660 Category : Computers Languages : en Pages : 381
Book Description
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Author: Liébana, Francisco Publisher: IGI Global ISBN: 1799800520 Category : Business & Economics Languages : en Pages : 299
Book Description
Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.
Author: Anupam Chander Publisher: Yale University Press ISBN: 0300154593 Category : Computers Languages : en Pages : 297
Book Description
DIVDIVFrom China to Facebookistan, the Internet has transformed global commerce. A cyber-law expert argues that we must free Internet trade while simultaneously protecting consumers./div/div
Author: Dave Chaffey
Author: Dave Chaffey
Author: Kenneth C. Laudon
Author: Kenneth C. Laudon
Author: Janice Reynolds
Author: Gary P. Schneider
Author: Liébana, Francisco
Author: John Gallaugher
Author: Anupam Chander
Author: Bernd W. Wirtz
Author: Kalakota