Capital Intelectual PDF Download

Author: Mariano L. Bernardez
Publisher: AuthorHouse
ISBN: 1434398331
Category : Business & Economics
Languages : en
Pages : 655

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Book Description
El término "capital intelectual" se confunde con frecuencia - e incluso indistintamente- con "propiedad intelectual", "tecnología" o "ideas". "innovación" de carácter científico. Además de las ideas e invenciones de naturaleza tecnológica o científica, el capital intelectual incluye un enorme acervo de ideas y componentes socioculturales, expresadas en las marcas comerciales, las experiencias del cliente, los modelos de negocio y organización e inclusive las cadenas de valor y ecosistemas que las producen. Este libro ha sido diseñado como un manual comprensivo y de aplicación práctica para empresarios y gerentes de diversas áreas funcionales que deseen detectar, desarrollar y aplicar el capital intelectual de sus organizaciones y ecosistemas de negocios en tanto en su dimensión tecnológica como comercial. Los conceptos, modelos y herramientas de este libro -ejemplificados con los casos de empresas líderes y modelo de diferentes giros de actividad- permiten al lector detectar y valuar el capital intelectual tecnológico y comercial, tácito y explicito, planificar el desarrollo de las diez formas de propiedad intelectual y organizar su comercialización mediante la creación y desarrollo de marcas.

Author: Perez-Uribe, Rafael
Publisher: IGI Global
ISBN: 1522535446
Category : Business & Economics
Languages : en
Pages : 497

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Book Description
Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs is a critical scholarly resource that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. Featuring coverage on a broad range of topics such as financial management, corporate sustainability, and organizational culture, this publication is geared towards business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives.

Author: Brunet-Thornton, Richard
Publisher: IGI Global
ISBN: 1799802167
Category : Business & Economics
Languages : en
Pages : 350

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Book Description
Researchers are beginning to draw attention to the human side concerning the implications of the digital age. Cultural challenges faced by international virtual teams, management dilemmas relative to resource issues when dealing with cultural diversity, and human resource management challenges confronted by technical environments and nationally-qualified labor shortages are on the rise and need to be addressed as society enters a new era. Examining Cultural Perspectives in a Globalized World is a pivotal reference source that provides vital research on the promotion of new cultural models representative of the contemporary world and subject to digital transformation. While highlighting topics such as digital diversity, shared culture, and employee motivation, this publication explores increasing the relevancy of culture in the globalized 21st century as well as the methods of revising current HR management policies. This book is ideally designed for managers, human resources management, executives, sociologists, consultants, practitioners, industry professionals, researchers, academicians, and students.

Author: Wendell L. French
Publisher: Pearson Educación
ISBN: 9789688805848
Category : Business & Economics
Languages : en
Pages : 394

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Book Description
French and Bell explore the improvement of organizations through planned, systematic, long-range efforts focused on the organization's culture and its human and social processes. They present a concise but comprehensive exposition of the theory, practice and research related to organization development. The Fifth Edition reflects recent developments, advances and expansions, and research.

Author: Pablo Baisotti
Publisher: University of Michigan Press
ISBN: 0472902741
Category : Political Science
Languages : en
Pages : 388

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Book Description
New Global Cities in Latin America and Asia: Welcome to the Twenty-First Century proposes new visions of global cities and regions historically considered “secondary” in the international context. The arguments are not only based on material progress made by these metropolises, but also on the growing social difficulties experienced (e.g., organized crime, drug trafficking, slums, economic inequalities). The book illustrates the growth of cities according to these problems arising from the modernity of the new century, comparing Latin American and Asian cities. This book analyzes the complex relationships within cities through an interdisciplinary approach, complementing other research and challenging orthodox views on global cities. At the same time, the book provides new theoretical and methodological tools to understand the progress of “Third World” cities and the way of understanding “globality” in the 21st century by confronting the traditional views with which global cities were appreciated since the 1980s. Pablo Baisotti brings together researchers from various fields who provide new interpretative keys to certain cities in Latin America and Asia.

Author: R. Wayne Mondy
Publisher: Pearson Educación
ISBN: 9789702606413
Category : Business & Economics
Languages : en
Pages : 568

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Book Description
A balance of practical and applied material which also underpins the crucial theoretical concepts that are being applied in today's human resources. For undergraduate/graduate courses in Human Resource Management.

Author: Companhia de Tecnologia de Saneamento Ambiental (São Paulo, Brazil). Biblioteca
Publisher:
ISBN:
Category : Environmental engineering
Languages : en
Pages : 422

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Book Description

Author: Reyes Ruiz, Gerardo
Publisher: IGI Global
ISBN: 1668465698
Category : Business & Economics
Languages : en
Pages : 314

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Book Description
Small and Medium Enterprises (SMEs) face numerous challenges in today's ever-changing business landscape, including excessive bureaucracy, limited government support, and difficulties accessing specialized personnel and cutting-edge technology. These obstacles have been further exacerbated by the COVID-19 pandemic, pushing SMEs to the brink and requiring innovative solutions to navigate the crisis successfully. Gerardo Reyes Ruiz's edited book, Using Organizational Culture Strategies for Adapting to Change, offers a transformative solution to these challenges. Through a collection of real success stories from around the world, the book demonstrates how organizational culture played a crucial role in the resilience and triumph of SMEs during the pandemic. By studying these case studies, readers gain valuable insights and practical strategies to cultivate and leverage organizational culture for navigating change and driving sustainable growth. Using Organizational Culture Strategies for Adapting to Change is a comprehensive resource for academic scholars, stakeholders, business professionals, and students. It thoroughly explores the impact of organizational culture on SMEs, emphasizing the critical importance of fostering a strong culture and providing actionable guidance for establishing and nurturing it within these enterprises. The book equips readers with the necessary knowledge and tools to thrive in the face of adversity and seize new opportunities in today's rapidly evolving business environment. Whether readers seek to understand the role of culture in SME success or want practical advice for implementing cultural strategies, this book offers valuable expertise to help SMEs not only survive but thrive in challenging times.

Author: Alix Fuentes
Publisher: Lulu.com
ISBN: 1105515974
Category : Business & Economics
Languages : es
Pages : 303

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Book Description
Este libro ha sido diseñado y construido con el método lógico, analítico y reflexivo, dispuesto con tácticas en el aprendizaje significativo en diversas formas y antecedentes de contenido prospectivo, aplicado al sistema empresarial, con una visión desde el punto de vista de la gestión empresarial. Su estructuración tiende a fundamentar lineamientos básicos, para aplicar los requisitos mínimos y necesarios, de la teoría prospectiva en el estudio de las ideas en cualquier área del conocimiento, a través de la investigación académica y la extensión en la praxis empresarial. Gestiona contenidos en aplicaciones al sistema empresarial, buscando anticiparse proactivamente al éxito, lo que garantiza la apropiación de las acciones gerenciales, el liderazgo y el poder, requeridos en la nueva reorganización global. Reordenamiento que incorpore el humanismo y la tecnología al anhelado desarrollo digno y feliz de la humanidad. Esta obra está dirigida a estudiantes universitarios en programas académicos presenciales o de educación a distancia en ciencias económicas, administrativas, sociales y humanísticas.

Author: Organisation for Economic Co-operation and Development. Development Centre
Publisher: Organisation de coopération et de développement économiques ; Washington, D.C. : OECD Publications and Information Center
ISBN:
Category : Economic development
Languages : en
Pages : 874

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Book Description