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Author: Srinivas R Melkote Publisher: SAGE ISBN: 9780761994763 Category : Business & Economics Languages : en Pages : 428
Book Description
This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.
Author: Srinivas R Melkote Publisher: SAGE ISBN: 9780761994763 Category : Business & Economics Languages : en Pages : 428
Book Description
This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.
Author: Srinivas R. Melkote Publisher: ISBN: 9788170362289 Category : Communication en développement économique - Pays en voie de développement Languages : en Pages : 292
Book Description
This book analyzes the theoretical perspectives and research approaches in development communication which have emerged over the last four decades and chronicles the process through which scholars and practitioners have sharpened their insights into the role of development communications in Third World nations. The author identifies every historical era in the field of development communication and comprehensively discusses all theoretical perspectives and research approaches which gained currency in each period.
Author: Robert A. Agunga Publisher: Nova Biomedical Books ISBN: Category : Business & Economics Languages : en Pages : 376
Book Description
Striding boldly where other scholars have feared to tread, Agunga offers a definitive solution strategy for people-centered development, armed with his upbringing in Africa, considerable field work experience, and knowledge of the literature. He argues that development projects and programs fail because planners and policy makers lack training in communications skills, and urges governments and donor agencies to include communications professionals in their programs. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Elihu Katz Publisher: Harvard University Press ISBN: 9780674083417 Category : Social Science Languages : en Pages : 330
Book Description
Broadcasting has long been considered one of the keys to modernization in the developing world. Able to leap the triple barrier of distance, illiteracy, and apathy, it was seen as a crucial clement in the development of new nations. Recently, however, these expectations have been disappointed by broadcasting's failures to reach the rural masses and the urban unemployed. Broadcasting has also come under attack as serious questions have been raised about its uncritical importation of western culture. Now, in Broadcasting in the Third World, Elihu Katz and George Wedell offer the first complete coverage of the problems and promises of broadcasting in the third world. Their findings, often controversial and always illuminating, will be of considerable value to sociologists, political scientists, communications specialists, and students of development. Broadcasting in the Third World is based on field research in eleven developing countries (Algeria, Brazil, Cyprus, Indonesia, Iran, Nigeria, Peru, Senegal, Singapore, Tanzania, and Thailand) and secondary source material from a further eighty countries. In looking at the role of broadcasting in national development, the authors focus on three areas of promise: national integration, socio-economic development, and cultural continuity and change. They describe the ways in which the technology and content of broadcasting have been transferred from the developed west to the third world, and the go on to show that western broadcasting must be adapted to suit the specific political, economic and social structures of each developing country. The authors conclude with a series of recommendations which challenge most of the assumptions upon which the principles and practices of broadcasting are based. Well-researched, extensively documented, it will challenge policy-makers and provide important data for researchers.
Author: Robert L. Stevenson Publisher: Longman Publishing Group ISBN: Category : Language Arts & Disciplines Languages : en Pages : 248
Book Description
The first book to address two of the foremost issues in international communication: the UNESCO debate over "the New World of Information Order" (NWIO) which attempted to reach a global consensus on the purpose of journalism; and secondly, the place of mass media and telecommunication in the development of third world countries. It traces the growth of these issues from their beginnings in the sixties through the UNESCO declaration on mass media in 1978 into the present decade. Key features of this text are the examination of the role communication plays in countries with differing systems of government and an explanation of the issues that brought UNESCO into the limelight in the eighties and its importance to the future. Originally published in 1988 by Longman.
Author: Geoffrey W. Reeves Publisher: ISBN: Category : Social Science Languages : en Pages : 304
Book Description
An introduction to the rapidly-changing field of modern communications, drawn from literature available in Africa, Asia and Latin America. Reeves aims to correct popular misconceptions concerning the nature and uniformity of current Third World communications.
Author: Paolo Mefalopulos Publisher: World Bank Publications ISBN: 0821375237 Category : Business & Economics Languages : en Pages : 266
Book Description
The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.
Author: Karin Gwinn Wilkins Publisher: John Wiley & Sons ISBN: 1118505360 Category : Social Science Languages : en Pages : 654
Book Description
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change