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Author: Eric Richards Publisher: ISBN: Category : History Languages : en Pages : 454
Book Description
In 1901 most Australians were loyal, white subjects of the British Empire with direct connections to Britain. Within a hundred years, following an unparalleled immigration program, its population was one of the most diverse on earth. No other country has achieved such radical social and demographic change in so short a time. Destination Australia tells the story of this extraordinary transformation. Against the odds, this change has caused minimal social disruption and tension. While immigration has generated some political and social anxieties, Australia has maintained a stable democracy and a coherent social fabric. One of the impressive achievements of this book is in explaining why this might be so. Eric Richards recounts the experiences of many individual migrants from all over the world, examines the dramas and challenges of officials involved in this grand experiment and ends up telling a truly remarkable story. Compelling and revealing, Destination Australia is essentially the Australian story of the twentieth century.
Author: Micael Dahlen Publisher: John Wiley & Sons ISBN: 0470319925 Category : Business & Economics Languages : en Pages : 613
Book Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author: Lisa Ruhanen Publisher: Goodfellow Publishers Ltd ISBN: 1906884633 Category : Business & Economics Languages : en Pages : 12
Book Description
Part of the Contemporary Review Series. Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. Written by leading thinkers and academics in the field they provide flexible, current and topical information as an instant download.
Author: Palgrave Macmillan Publisher: Springer Nature ISBN: 134996073X Category : Education Languages : en Pages : 1809
Book Description
The Grants Register 2024 is the most authoritative and comprehensive guide available of postgraduate and professional funding worldwide. It contains international coverage of grants in almost 60 countries, both English and non-English speaking; information on subject areas, level of study, eligibility and value of awards; and information on over 6,000 awards provided by over 1,300 awarding bodies. Awarding bodies are arranged alphabetically with a full list of awards to allow for comprehensive reading. The Register contains full contact details including telephone, fax, email and websites as well as details of application procedures and closing dates. It is updated annually to ensure accurate information.
Author: Brian Boniface Publisher: Taylor & Francis ISBN: 1003862284 Category : Business & Economics Languages : en Pages : 819
Book Description
Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation, and resources for every country worldwide in a logically structured and accessible format. The ninth edition is fully updated to include the following features: Greater exploration of current issues such as climate change, the impact of COVID-19 on destinations and subsequent recovery strategies, regenerative tourism, changes in consumer behaviour, and sustainability New and updated case studies throughout Increased emphasis on South America and a new chapter focussing on the tourism geography of Antarctica Enhanced online resources for lecturers and students including PPTs, web links, video links, MCQs, and discussion questions The first part of this book comprises thematic chapters that detail the geographic knowledge and principles required to analyse the tourism appeal of destinations. The subsequent division of this book into regional chapters enables the student to carry out a systematic analysis of a particular destination by providing insights on cultural characteristics as well as information on specific places. This volume is an invaluable resource for studying every destination in the world, explaining tourism demand, evaluating the many types of tourist attractions, and examining the trends that may shape the future geography of tourism. This thorough guide is a must-have for any student undertaking a course in travel and tourism.
Author: Palgrave Macmillan Publisher: Springer Nature ISBN: 1349960535 Category : Education Languages : en Pages : 1678
Book Description
The Grants Register 2023 is the most authoritative and comprehensive guide available of postgraduate and professional funding worldwide. It contains international coverage of grants in almost 60 countries, both English and non-English speaking; information on subject areas, level of study, eligibility and value of awards; and information on over 6,000 awards provided by over 1,300 awarding bodies. Awarding bodies are arranged alphabetically with a full list of awards to allow for comprehensive reading. The Register contains full contact details including telephone, fax, email and websites as well as details of application procedures and closing dates. It is updated annually to ensure accurate information.
Author: BPP Learning Media Publisher: BPP Learning Media ISBN: 075179449X Category : Business & Economics Languages : en Pages : 170
Book Description
BPP Learning Media is proud to be the official publisher for CTH. Our CTH Study Guides provide the perfect tailor-made learning resource for the CTH examinations and are also a useful source of reference and information for those planning a career in the hospitality and tourism industries.