Author: Gregory Thomas Publisher: Adams Media ISBN: 9781581804560 Category : Art Languages : en Pages : 136
Book Description
This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
Author: Maggie Macnab Publisher: HOW Books ISBN: 9781581809695 Category : Design Languages : en Pages : 224
Book Description
Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.
Author: Adrian Frutiger Publisher: ISBN: Category : Literary Criticism Languages : en Pages : 372
Book Description
Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.
Author: Nigel Holmes Publisher: Rac Books ISBN: Category : Architecture Languages : en Pages : 154
Book Description
A paper reprint of the 1985 first edition. Holmes, executive art director for Time, details the design process he used to create over 50 symbols for the magazine. Includes his successions of sketches. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Felix Sockwell Publisher: Rockport Publishers ISBN: 163159446X Category : Design Languages : en Pages : 163
Book Description
Icons shape the way we see the world around us in business, communication, entertainment, and much more. Now is your chance to learn to speak the textless language of icons with Thinking in Icons. From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer’s guide to creating the next great statement. In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Appleand other high-profile companies, as well as GUI creator for the New York Times app--takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art. Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of blue-chip international brands, including Facebook, Google, Hasbro, Sony and Yahoo.
Author: Sendpoints Publisher: Sendpoints ISBN: 9789887757252 Category : Design Languages : en Pages : 0
Book Description
Modern-day cryptic symbols and mysterious codes are no longer just the tools of secret societies and spies; skilled graphic designers use them constantly, creating new visual languages for branding, logotypes, and company identities. Symbols in Graphic Design is your own illustrated codebook to these logos, glyphs, and other motifs. This exhaustive resource lays out basic symbols, their meanings, and their histories before delving into a collection of modern projects ranging from restaurant and clothing identities to personal brands, promotional materials, and even city branding projects.
Author: Alison Black Publisher: Taylor & Francis ISBN: 1317125290 Category : Business & Economics Languages : en Pages : 767
Book Description
Information Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.
Author: John Edworthy Publisher: CRC Press ISBN: 9780748404674 Category : Technology & Engineering Languages : en Pages : 244
Book Description
Why don't we always obey warnings? In discussing a wide range of issues in behavioural research of warnings, this book takes the view that a warning is but one piece of information which we take into account in deciding what - or what not - to do. This view leads the authors to the positions that warnings should be matched in their urgency to the urgency of the situation they warn about. Auditory, visual, written and symbolic warnings are discussed in detail.
Author: Gregory Thomas
Author: Maggie Macnab
Author: Adrian Frutiger
Author: Nigel Holmes
Author: Felix Sockwell
Author: Sendpoints
Author: Alison Black
Author: Rowe Wright
Author: John Edworthy
Author: Constantine Stephanidis