Design for the Corporate World, 1950-1975 PDF Download

Author: Monica E. Jovanovich
Publisher: Bloomsbury Publishing USA
ISBN: 1501343769
Category : Antiques & Collectibles
Languages : en
Pages : 311

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Book Description
This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. This volume offers new methodologies and models for the subject of corporate patronage, and contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States. The case studies herein go beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this volume looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries.

Author: Wim de Wit
Publisher:
ISBN:
Category : Architectural design
Languages : en
Pages : 0

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Book Description
Architectural, industrial, and graphic design in the United States from the 1950s through to the 1970s - generally known as mid-century modern - is now perceived as a golden era, with artists such as Charles and Ray Eames, Eero Saarinen, and Eliot Noyes having become household names. This volume looks at the relationship between these designers and the companies who employed them, highlighting the political, social and cultural circumstances in which seminal design icons such as the Selectric Typewriter for IBM and the distinctive Westinghouse Electric Manufacturing Company logo were created. It reveals not only why corporations during this period needed designers more than ever before, but also why designers felt ambivalent about their work for these large businesses. In doing so, it sheds new light on the changing self-image of the designer and on these famous mid-century graphic, product, and furniture designs. 00Exhibition: Cantor Arts Center, Stanford, United States (26.04-21.08.2017).

Author: Michael Bzdak
Publisher: Routledge
ISBN: 1000585131
Category : Business & Economics
Languages : en
Pages : 137

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Book Description
Is corporate investing in the arts and culture within communities good business? Written by an expert on the topic who ran the Corporate Art Program at Johnson & Johnson, the book sets out the case for business patronage of the arts and culture and demonstrates how to build an effective program for businesses to follow. As companies seek new ways to add value to society, this book places business support of the arts in a corporate social responsibility context and offers a new concept: Corporate Cultural Responsibility. It discusses the issues underlying business support of the arts and explores new avenues of collaboration and value creation. The framework presented in the book serves as a guide for identifying the key attributes and projected impact of successful and sustainable models. Unlike other books centered on the relationship of art and commerce, this book looks at the broader and global implications of Corporate Cultural Responsibility. It also usefully sets the discussion about the role of philanthropy and corporate social responsibility and the arts within an historical timeframe. As the first book to link culture to community responsibility, the book will be of particular relevance to corporate art advisors and auction houses, as well as students of arts management and corporate social responsibility at advanced undergraduate and postgraduate levels.

Author: David Raizman
Publisher: Laurence King Publishing
ISBN: 1529419751
Category : Art
Languages : en
Pages : 975

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Book Description
This unparalleled and wide-ranging book surveys the history of applied arts and industrial design from the eighteenth century to the present day, exploring the dynamic relationship between design and manufacturing, and the technological, social and commercial contexts in which this relationship has developed. In this extensively revised and expanded third edition, David Raizman addresses international questions more fully with the addition of six Global Inspiration sections that examine the contributions of non-Western traditions, rendering the very notion of a 'national' design debatable. The text also pays closer attention to issues of gender, race, and climate change, and their impact on design. With over 580 illustrations, mostly in colour, History of Modern Design is an inclusive, well-balanced introduction to a field of increasing scholarly and interdisciplinary research, and provides students in design with historical perspectives of their chosen fields of study.

Author: Rita Almendra
Publisher: CRC Press
ISBN: 1000097390
Category : Architecture
Languages : en
Pages : 335

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Book Description
Design is about the creation of meaningful connections to solve problems and advance human wellbeing; the discipline has always explored the beneficial links between form and function, technology and meaning, beauty and utility, people and artefacts and problems and solutions, among others. This book focuses on the crucial connection between design research and design education. Contemporary society grows increasingly hyper-complex and globally competitive. This state of affairs raises fundamental questions for both Design Education and Design Research: Should research skills be integrated into undergraduate courses? How can we modify design courses without compromising the positive aspects of the educational studio experience? Can the three cycles of higher education in design be combined into a creative and inquisitive educational continuum? To examine the relationship between research and education in Design we must address the topic of knowledge, keeping in mind that the development and dissemination of new and useful knowledge is the core purpose of a University. If we agree that design has its own things to know and ways to find out about them, then design knowledge resides in people, processes, products, and philosophy. This book explores the intersection of these four areas with the aim of uncovering insights to advance the current state of the design discipline.

Author: Theo Inglis
Publisher: Ilex Press
ISBN: 1781579326
Category : Design
Languages : en
Pages : 755

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Book Description
The definitive guide to contemporary and historical graphic design for designers and creatives. Designer, writer and lecturer Theo Inglis takes readers through the story, theory, and practice of graphic design, from its historical origins up to the present. Chapters on typography and mediums provide an extensive exploration of how each has been utilized and revolutionized through the years. Extensively illustrated with both historical and contemporary examples, each topic is divided into concise and easily digestible sections. This introductory primer will provide a thorough foundation in all the key ideas, issues, contexts and applications surrounding graphic design, expanding your knowledge and understanding of the rich world of visual communication.

Author: Jeremy Aynsley
Publisher: Bloomsbury Publishing
ISBN: 1350112534
Category : Art
Languages : en
Pages : 352

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Book Description
This innovative volume brings together international design scholars to address the history and present-day status of national and international design organizations, working across design disciplines and located in countries including Argentina, Turkey, Estonia, Switzerland, Italy, China and the USA. In the second half of the 20th century, many non-governmental organizations were created to address urgent cultural, economic and welfare issues. Design organizations set out to create an international consensus for the future direction of design. This included enhancing communication between professionals, educators and practitioners, raising standards for design, and creating communities of designers across linguistic, national and political borders. Shared needs and agendas were identified and categories of design constantly defined and re-defined, often with overt cultural and political intents. Drawing on an impressive range of original research, archival sources and oral testimony, this volume questions the aims and achievements of national and international design organizations in light of their subsequent histories and their global remits. The Cold War period is central to the book, while many chapters draw on post-colonial perspectives to interpret how transnational networks and negotiations took place at events and congresses, and through publication.

Author: Walter Hood
Publisher: University of Virginia Press
ISBN: 0813944872
Category : Architecture
Languages : en
Pages : 302

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Book Description
The question "Do black landscapes matter?" cuts deep to the core of American history. From the plantations of slavery to contemporary segregated cities, from freedman villages to northern migrations for freedom, the nation’s landscape bears the detritus of diverse origins. Black landscapes matter because they tell the truth. In this vital new collection, acclaimed landscape designer and public artist Walter Hood assembles a group of notable landscape architecture and planning professionals and scholars to probe how race, memory, and meaning intersect in the American landscape. Essayists examine a variety of U.S. places—ranging from New Orleans and Charlotte to Milwaukee and Detroit—exposing racism endemic in the built environment and acknowledging the widespread erasure of black geographies and cultural landscapes. Through a combination of case studies, critiques, and calls to action, contributors reveal the deficient, normative portrayals of landscape that affect communities of color and question how public design and preservation efforts can support people in these places. In a culture in which historical omissions and specious narratives routinely provoke disinvestment in minority communities, creative solutions by designers, planners, artists, and residents are necessary to activate them in novel ways. Black people have built and shaped the American landscape in ways that can never be fully known. Black Landscapes Matter is a timely and necessary reminder that without recognizing and reconciling these histories and spaces, America’s past and future cannot be understood.

Author: Meryle Secrest
Publisher: Knopf
ISBN: 0451493664
Category : Technology & Engineering
Languages : en
Pages : 321

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Book Description
The never-before-told true account of the design and development of the first desktop computer by the world's most famous high-styled typewriter company, more than a decade before the arrival of the Osborne 1, the Apple 1, the first Intel microprocessor, and IBM's PC5150. The human, business, design, engineering, cold war, and tech story of how the Olivetti company came to be, how it survived two world wars and brought a ravaged Italy back to life, how after it mastered the typewriter business with the famous "Olivetti touch," it entered the new, fierce electronics race; how its first desktop compter, the P101, came to be; how, within eighteen months, it had caught up with, and surpassed, IBM, the American giant that by then had become an arm of the American government, developing advanced weapon systems; Olivetti putting its own mainframe computer on the market with its desktop prototype, selling 40,000 units, including to NASA for its lunar landings. How Olivetti made inroads into the US market by taking control of Underwood of Hartford CT as an assembly plant for Olivetti's own typewriters and future miniaturized personal computers; how a week after Olivetti purchased Underwood, the US government filed an antitrust suit to try to stop it; how Adriano Olivetti, the legendary idealist, socialist, visionary, heir to the company founded by his father, built the company into a fantastical dynasty--factories, offices, satellite buildings spread over more than fifty acres--while on a train headed for Switzerland in 1960 for supposed meetings and then to Hartford, never arrived, dying suddenly of a heart attack at fifty-eight . . . how eighteen months later, his brilliant young engineer, who had assembled Olivetti's superb team of electronic engineers, was killed, as well, in a suspicious car crash, and how the Olivetti company and the P101 came to its insidious and shocking end.

Author: Julius Panero
Publisher: Watson-Guptill
ISBN: 0770434606
Category : Architecture
Languages : en
Pages : 322

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Book Description
The study of human body measurements on a comparative basis is known as anthropometrics. Its applicability to the design process is seen in the physical fit, or interface, between the human body and the various components of interior space. Human Dimension and Interior Space is the first major anthropometrically based reference book of design standards for use by all those involved with the physical planning and detailing of interiors, including interior designers, architects, furniture designers, builders, industrial designers, and students of design. The use of anthropometric data, although no substitute for good design or sound professional judgment should be viewed as one of the many tools required in the design process. This comprehensive overview of anthropometrics consists of three parts. The first part deals with the theory and application of anthropometrics and includes a special section dealing with physically disabled and elderly people. It provides the designer with the fundamentals of anthropometrics and a basic understanding of how interior design standards are established. The second part contains easy-to-read, illustrated anthropometric tables, which provide the most current data available on human body size, organized by age and percentile groupings. Also included is data relative to the range of joint motion and body sizes of children. The third part contains hundreds of dimensioned drawings, illustrating in plan and section the proper anthropometrically based relationship between user and space. The types of spaces range from residential and commercial to recreational and institutional, and all dimensions include metric conversions. In the Epilogue, the authors challenge the interior design profession, the building industry, and the furniture manufacturer to seriously explore the problem of adjustability in design. They expose the fallacy of designing to accommodate the so-called average man, who, in fact, does not exist. Using government data, including studies prepared by Dr. Howard Stoudt, Dr. Albert Damon, and Dr. Ross McFarland, formerly of the Harvard School of Public Health, and Jean Roberts of the U.S. Public Health Service, Panero and Zelnik have devised a system of interior design reference standards, easily understood through a series of charts and situation drawings. With Human Dimension and Interior Space, these standards are now accessible to all designers of interior environments.