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Author: J. Robert Rossman Publisher: Columbia University Press ISBN: 0231549512 Category : Business & Economics Languages : en Pages : 257
Book Description
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.
Author: J. Robert Rossman Publisher: Columbia University Press ISBN: 0231549512 Category : Business & Economics Languages : en Pages : 257
Book Description
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.
Author: William Kirby Lockard Publisher: W W Norton & Company Incorporated ISBN: 9780393730418 Category : Architecture Languages : en Pages : 143
Book Description
Tested in architectural studio courses over 25 years and two editionsThis companion to Design Drawing is a book of 60 exercises, covering both conceptual and representational drawing, to teach drawing procedures and skills.
Author: Saul Greenberg Publisher: Elsevier ISBN: 0123819598 Category : Art Languages : en Pages : 274
Book Description
1 GETTING INTO THE MOOD 2 SAMPLING THE REAL WORLD 3 THE SINGLE IMAGE 4 SNAPSHOTS OF TIME: THE VISUAL NARRATIVE 5 ANIMATING THE USER EXPERIENCE 6 INVOLVING OTHERSGetting into the mood -- Sampling the real world -- The single image -- Snapshots of time: the visual narrative -- Animating the user experience -- Involving others.
Author: Michael J. Strauss Publisher: Universal-Publishers ISBN: 1612336329 Category : Art Languages : en Pages : 240
Book Description
The Mind at Hand explores how artists, scientists, writers, and others - students and professionals alike - see their world, record it, revise it and come to know it. It is about the rough-drawn sketch, diagram, chart, or other graphic representation, and the focus these provide for creative work that follows from them. Such work could involve solving a problem, composing a musical score, proposing a hypothesis, creating a painting, and many other imaginative and inventive tasks. The book is for for visual learners of all kinds, for scientists as well as artists, and for anyone who keeps a journal, notebook, or lab book in order to think and create visually. It is also a book for teachers and educational administrators interested in learning about new active learning strategies involving drawing, and possible outcomes of these in classrooms. The formulas and symbols of chemistry, the diagrams and features of the landscape in geology, and the organisms and structures in biology, are all represented as images on pages or screens. Students create them when studying, problem-solving, and learning. Once in front of their eyes, they can be reconsidered, revised, and reconstructed into new images for further consideration and revision. It is how artists often create a painting or a sculpture, and how scientists come up with new hypotheses. This is how learning occurs, not only across disciplines, but in all kinds of creative endeavors, through a continuing process of creation, revision, and re-creation. It is drawing-to-learn.
Author: Francis D. K. Ching Publisher: John Wiley & Sons ISBN: 1119508584 Category : Architecture Languages : en Pages : 453
Book Description
THE CLASSIC GUIDE TO DRAWING FOR DESIGNERS, REVISED AND UPDATED TO INCLUDE CURRENT DIGITAL-DRAWING TECHNIQUES Hand drawing is an integral part of the design process and central to the architecture profession. An architect's precise interpretation and freedom of expression are captured through hand drawing, and it is perhaps the most fundamental skill that the designer must develop in order to communicate thoughts and ideas effectively. In his distinctive style, world-renowned author Francis D. K. Ching presents Design Drawing, Third Edition, the classic guide to hand drawing that clearly demonstrates how to use drawing as a practical tool for formulating and working through design problems. While digital tools continue to evolve, this Third Edition includes new illustrations and information on the latest digital-drawing techniques. Design Drawing, Third Edition covers the basics of drawing, including line, shape, tone, and space. Guiding the reader step-by-step through the entire drawing process, this Third Edition also examines different types of drawing techniques such as multiview, paraline, and perspective drawings—and reveals how the application of these techniques creates remarkable results. In addition, Design Drawing, Third Edition: Features over 1,500 hand drawings—stunning illustrations in the author's signature style that reinforce the concepts and lessons of each chapter Offers new exercises and illustrative examples that range in complexity Presents all-new digital drawing topics, such as hybrid floor plans, digital models and fabrication, and hand-to-digital fluency Includes access to a new website featuring videos of the author demonstrating freehand techniques in a step-by-step manner in the studio and on location Includes access to a brand new website (Francis Ching (wiley.com)) featuring videos of the author demonstrating freehand techniques in a step-by-step manner in studio and on location. Readers will gain a greater appreciation of the techniques presented in the book through the power of animation, video, and 3D models Written and illustrated for professional architects, designers, fine artists, illustrators, instructors and students, Design Drawing, Third Edition is an all-in-one package and effective tool that clearly demonstrates drawing concepts and techniques in a visually stimulating format that outshines other works in the field.
Author: Mark Baskinger Publisher: Watson-Guptill ISBN: 038534452X Category : Design Languages : en Pages : 306
Book Description
A primer for design professionals across all disciplines that helps them create compelling and original concept designs by hand--as opposed to on the computer--in order to foster collaboration and win clients. In today's design world, technology for expressing ideas is pervasive; CAD models and renderings created with computer software provide an easy option for creating highly rendered pieces. However, the accessibility of this technology means that fewer designers know how to draw by hand, express their ideas spontaneously, and brainstorm effectively.In a unique board binding that mimics a sketchbook, Drawing Ideas provides a complete foundation in the techniques and methods for effectively communicating to an audience through clear and persuasive drawings.
Author: RJ Andrews Publisher: John Wiley & Sons ISBN: 1119483905 Category : Computers Languages : en Pages : 343
Book Description
How do we create new ways of looking at the world? Join award-winning data storyteller RJ Andrews as he pushes beyond the usual how-to, and takes you on an adventure into the rich art of informing. Creating Info We Trust is a craft that puts the world into forms that are strong and true. It begins with maps, diagrams, and charts — but must push further than dry defaults to be truly effective. How do we attract attention? How can we offer audiences valuable experiences worth their time? How can we help people access complexity? Dark and mysterious, but full of potential, data is the raw material from which new understanding can emerge. Become a hero of the information age as you learn how to dip into the chaos of data and emerge with new understanding that can entertain, improve, and inspire. Whether you call the craft data storytelling, data visualization, data journalism, dashboard design, or infographic creation — what matters is that you are courageously confronting the chaos of it all in order to improve how people see the world. Info We Trust is written for everyone who straddles the domains of data and people: data visualization professionals, analysts, and all who are enthusiastic for seeing the world in new ways. This book draws from the entirety of human experience, quantitative and poetic. It teaches advanced techniques, such as visual metaphor and data transformations, in order to create more human presentations of data. It also shows how we can learn from print advertising, engineering, museum curation, and mythology archetypes. This human-centered approach works with machines to design information for people. Advance your understanding beyond by learning from a broad tradition of putting things “in formation” to create new and wonderful ways of opening our eyes to the world. Info We Trust takes a thoroughly original point of attack on the art of informing. It builds on decades of best practices and adds the creative enthusiasm of a world-class data storyteller. Info We Trust is lavishly illustrated with hundreds of original compositions designed to illuminate the craft, delight the reader, and inspire a generation of data storytellers.
Author: Graham Berridge Publisher: Routledge ISBN: 0750664533 Category : Business & Economics Languages : en Pages : 320
Book Description
Drawing together the relationship between event design and the experience of consumers and participants, this book explores and analyses the event experience of the individual and how this can be controlled by design. It also includes many chapter summaries, review exercises and topics for discussion to consolidate understanding.
Author: J. Robert Rossman
Author: J. Robert Rossman
Author: William Kirby Lockard
Author: Saul Greenberg
Author: William Kirby Lockard
Author: William Kirby Lockard
Author: Michael J. Strauss
Author: Francis D. K. Ching
Author: Mark Baskinger
Author: RJ Andrews
Author: Graham Berridge