Author: Shuang Liu Publisher: SAGE ISBN: 1446259544 Category : Business & Economics Languages : en Pages : 330
Book Description
Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.
Author: Edward L. Bernays Publisher: University of Oklahoma Press ISBN: 0806189827 Category : Business & Economics Languages : en Pages : 441
Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Derrick Evans Publisher: ISBN: 9781910819579 Category : Languages : en Pages : 310
Book Description
Derrick Evans, television's Mr Motivator, laces the story of his life with inspirational reflections and advice. His position, as fitness guru, popular television personality, and motivational speaker, makes him ideally placed to offer insights into life, work, love and family, based on his own, often challenging, experiences.
Author: Ian Douglas Smith Publisher: Kings Road Publishing ISBN: 1857826043 Category : Prime ministers Languages : en Pages : 464
Book Description
For more than a decade, Ian Smith served as Rhodesia's Prime Minister during the era of white minority rule. Following his death in 2007, he is still a man with the ability to excite powerful emotions. To some he is anbsp;leader whose formidable integrity led him into head-to-head confrontation with the Labor government of Britain in the 1960s. To others he is a demon best known for stating "I don't believe in black majority rule ever, not in a thousand years," for staunchly opposing Britain's insistence that majority rule be implemented before the nation’s independence, and for imprisoning the leadershipnbsp;of the newly emergednbsp;black nationalist movement.nbsp;In this revealing autobiography, Smith tells his own side of the story and reveals how he sought to keep Rhodesia on a path to full democracy during the West's decolonization of Africa. He tells the remarkable story behind the signing of the country’s Unilateral Declaration of Independence and addresses the excesses of power that the current president, Robert Mugabe, has used to create the virtual dictatorship which exists in Zimbabwe today. This is a revealing and prescient historical document from a controversial figure charting the rise and fall of a once-great nation.
Author: Shuang Liu
Author: Jenny Marsh Parker
Author: Edward L. Bernays
Author: John M. Curran
Author: Derrick Evans
Author: J. Henry Harris
Author: Thomas Babington Macaulay
Author: Alfred William Pollard
Author: Washington Irving
Author: Ian Douglas Smith