Democracia mediática y campañas electorales PDF Download

Author: Alejandro Muñoz Alonso
Publisher:
ISBN: 9788434412774
Category : Communication in politics
Languages : es
Pages : 222

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Book Description
Recoge: La globalización de las campañas electorales; El marketing político como producto de la democracia mediática; Tendencias de la comunicación política en las campañas electorales británicas; Campañas electorales en el entorno multimedia: evoluciones en Alemania; Información y período electoral.

Author: Ofer Feldman
Publisher: Routledge
ISBN: 0429947305
Category : Political Science
Languages : en
Pages : 238

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Book Description
In this timely study, Ofer Feldman, Sonja Zmerli, and their team of experts shed light on the multiple ways communication affects political behavior and attitudes. Written for students and scholars alike, The Psychology of Political Communicators uses examples from the US, Europe, Asia, and the Middle East to examine the nature, characteristics, content, and reception of communication in three major areas of discourse: The style and nature of language used by political actors in the national and international arenas The discourse used in nationalist populist movements and during negative campaigns The rhetoric of the media as it tries to frame politics, political events, and political actors Collectively, the essays form a solid foundation on which to understand the different roles language plays in the conduct of politics, the way in which these roles are performed in various situations in different societies and cultures, and the political outcomes of verbal behavior. This book will be of interest to scholars and students of political psychology and communication studies.

Author: Ridao i Martín, Joan
Publisher: Editorial UOC
ISBN: 8491161619
Category : Political Science
Languages : en
Pages : 328

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Book Description
La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

Author: Edoardo Novelli
Publisher: Springer Nature
ISBN: 3030989933
Category : Political Science
Languages : en
Pages : 420

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Book Description
The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.

Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
ISBN: 1799831205
Category : Business & Economics
Languages : en
Pages : 457

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Book Description
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Author: Paolo Cossarini
Publisher: Routledge
ISBN: 1351205455
Category : Political Science
Languages : en
Pages : 269

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Book Description
There is a consensus that right, and left-wing populism is on the rise on both sides of the Atlantic, from Donald Trump in the United States, to Spain’s leftist Podemos. These may utilize different kinds of populist mobilizations but the fact remains that elite and mass opinion is fuelling a populist backlash. In Populism and Passions, twelve scholars engage with discourse analysis, democratic theory, and post structural political thought to study the political logic of passion for contemporary populism. Together these interdisciplinary essays demonstrate what emotional engagement implies for the spheres of politics and the social, and how it governs and mobilizes individuals. The volume presents: Theoretical and empirical implications for political analysis; Chapters on the current rise of populism, both right and left-wing trends, their different ideological features, and their relationship with the logic of passion; Theoretical implications for the future study of populism and democratic legitimacy. A timely analysis of this political phenomena in contemporary Western democracies, Populism and Passions is ideal for students and scholars in political theory, comparative politics, social theory, critical theory, cultural studies, and global studies.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668474735
Category : Social Science
Languages : en
Pages : 792

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Book Description
The advent of social media has had varying effects across fields, industries, and governments. As more individuals rely on this technology, its uses continue to develop and expand. Social media has forever changed the way in which politics are discussed, social movements are formed, and how governments interact with the public. To fully understand the future of social media, further study is required. The Research Anthology on Social Media's Influence on Government, Politics, and Social Movements investigates how social media is used within governments as well as the history behind the technology. The book also examines best practices, tactics, and challenges associated with utilizing social media platforms for social movements. Covering key topics such as communication, interactive technology, and social change, this major reference work is ideal for government officials, industry professionals, policymakers, administrators, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Author: Wouter van der Brug
Publisher:
ISBN:
Category : History
Languages : en
Pages : 342

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Book Description
This book analyzes how the behavior of voters, parties, and the mass media in European Parliament elections affects domestic politics and how, in turn, domestic politics affects those behaviors. The contributors discuss election turnout and party choice, the contract between the European Parliament and national elections, the importance of citizens' attitudes toward European integration, the relationship between political parties' domestic policies and their stances on European integration, and the ways in which the mass media and election campaigns affect electoral outcomes. On the basis of this information, the authors present possible scenarios for future European elections and their relationship to the domestic politics of the EU member-states. The product of superb empirical research, European Elections and Domestic Politics is based on a unique combination of data from voter surveys, party manifestos, and mass media reports across all members of the European Union. This book will be essential for anyone interested in the future of the EU. "The definitive analysis of elections to the European Parliament, by a first-rate line-up of scholars, this study provides a masterclass on understanding the way that European elections, national politics, and the process of EU integration interact in complex and unexpected ways. An invaluable study for those interested in elections and voting behavior, European democracy, comparative politics, political communications, and political parties." --Pippa Norris, Director, Democratic Governance Group, United Nations Development Program and John f. Kennedy School of Government, Harvard University "This book represents the best of the intersection on EU studies and the study of comparative European politics. This sort of scholarship is the cornerstone of those interested in the domestic politics of European integration ... a work of the first order of quality." --Paul Taggart, University of Sussex "This is the most comprehensive book ever written on European Parliament elections. For the first time, the latest research on voter turnout, voting behavior, party manifestos, election outcomes, the effect of the elections on national politics, and media coverage of European Parliament elections has been brought together in a single volume." --Simon Hix, London School of Economics

Author: Carlos Gonz Lez Irago
Publisher: Palibrio
ISBN: 1463313756
Category : Philosophy
Languages : en
Pages : 409

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Book Description
Sobre el libro: La Revolución Bolivariana es un proceso en marcha y está creando colectivamente y democráticamente, paso a paso, golpe a golpe un nuevo modelo de estado. El estado bolivariano es auténtico se fundamenta en la historia, las ideas solidarias de Simón Bolívar y la prioridad de los derechos humanos básicos de "seguridad y subsistencia" de todos los venezolanos sin exclusiones. Es revolucionario primero porque incorpora participativamente a un sector mayoritario de la población -incluyendo a los pobres y a los militares-- que habían sido históricamente marginados y excluidos de la política, la economía y la sociedad. Segundo, porque el nuevo modelo de "Seguridad y Subsistencia" es lo opuesto a su predecesor histórico: el modelo de "Seguridad Nacional" o "Pacto de Punto Fijo." La "Seguridad Nacional" fue impuesta desde los Estados Unidos durante la guerra fría a toda su área de influencia y ha causado estragos: guerras, muertes, torturas y la violación sistemática de los derechos humanos en Venezuela, en Latinoamérica y en muchas partes del mundo. Tercero, porque el modelo bolivariano ofrece una respuesta democrática y solidaria al capitalismo salvaje que propone el neo-liberalismo en la actualidad. Venezuela hoy nos ofrece algo radicalmente diferente, es "la posibilidad optimista" de una democracia nueva, solidaria, soberana, socialista, moderna, no dogmática y por qué no, ecológica.

Author: Josef Thesing
Publisher: Centro Interdisciplinario de Estudios Sobre El Des Tinoameri
ISBN:
Category : Language Arts & Disciplines
Languages : es
Pages : 462

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Book Description