Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1781908591
Category : Business & Economics
Languages : en
Pages : 390
Book Description
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
Deep Knowledge of B2B Relationships Within and Across Borders
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1781908591
Category : Business & Economics
Languages : en
Pages : 390
Book Description
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
Publisher: Emerald Group Publishing
ISBN: 1781908591
Category : Business & Economics
Languages : en
Pages : 390
Book Description
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
New Insights on Trust in Business-to-Business Relationships
Author: Houcine Akrout
Publisher: Emerald Group Publishing
ISBN: 1838670645
Category : Business & Economics
Languages : en
Pages : 135
Book Description
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Publisher: Emerald Group Publishing
ISBN: 1838670645
Category : Business & Economics
Languages : en
Pages : 135
Book Description
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
Author: Mohammed Quaddus
Publisher: Emerald Group Publishing
ISBN: 1785607065
Category : Business & Economics
Languages : en
Pages : 407
Book Description
Chapter 1 examines the relationships between absorptive capacity and effective knowledge management through the analysis of quantitative data drawn from managers and employees in residential aged care organizations in Western Australia. Chapter 2 provides an application of system dynamics modelling in firms in the poultry industry in Bangladesh.
Publisher: Emerald Group Publishing
ISBN: 1785607065
Category : Business & Economics
Languages : en
Pages : 407
Book Description
Chapter 1 examines the relationships between absorptive capacity and effective knowledge management through the analysis of quantitative data drawn from managers and employees in residential aged care organizations in Western Australia. Chapter 2 provides an application of system dynamics modelling in firms in the poultry industry in Bangladesh.
Game Strategies for Business Integration in the Digital Economy
Author: Elena G. Popkova
Publisher: Emerald Group Publishing
ISBN: 1802628479
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy.
Publisher: Emerald Group Publishing
ISBN: 1802628479
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy.
New Strategy Models in Digital Entrepreneurship
Author: Yaz?c?, Ay?e Meriç
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 452
Book Description
The changing digital landscape has many organizations grappling with the challenge of adapting to unprecedented changes and innovation. The absence of a universally accepted definition of digital strategy exacerbates the complexity, leaving leaders uncertain about how to navigate this journey. Inertia becomes an untenable response to the urgent questions organizations face in a digitized worldhow to seize digital opportunities, mitigate threats, and transform traditional values into digital assets. New Strategy Models in Digital Entrepreneurship emerges as the definitive solution for academic scholars seeking clarity and guidance in the realm of digital strategy. The book offers a comprehensive collection of papers that explore traditional paradigms, contemporary approaches, and innovative research methodologies. It serves as a beacon for practitioners, academicians, postgraduate and undergraduate students, and librarians, providing a roadmap for formulating and executing robust digital strategies. From theoretical foundations to the application of innovative business models, the book presents a holistic approach to navigating the complexities of digital transformation.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 452
Book Description
The changing digital landscape has many organizations grappling with the challenge of adapting to unprecedented changes and innovation. The absence of a universally accepted definition of digital strategy exacerbates the complexity, leaving leaders uncertain about how to navigate this journey. Inertia becomes an untenable response to the urgent questions organizations face in a digitized worldhow to seize digital opportunities, mitigate threats, and transform traditional values into digital assets. New Strategy Models in Digital Entrepreneurship emerges as the definitive solution for academic scholars seeking clarity and guidance in the realm of digital strategy. The book offers a comprehensive collection of papers that explore traditional paradigms, contemporary approaches, and innovative research methodologies. It serves as a beacon for practitioners, academicians, postgraduate and undergraduate students, and librarians, providing a roadmap for formulating and executing robust digital strategies. From theoretical foundations to the application of innovative business models, the book presents a holistic approach to navigating the complexities of digital transformation.
E-Services Adoption
Author: Mohammed Quaddus
Publisher: Emerald Group Publishing
ISBN: 1785603248
Category : Business & Economics
Languages : en
Pages : 497
Book Description
This book recognizes the uniqueness of the moment; the number of new users of e-services will double during 2015-2018 (moving from 2 billion users mostly from developed nations to an additional 2 billion mostly from developing nations). This radical embrace of new e-service technologies will improve the quality of lives for residents globally.
Publisher: Emerald Group Publishing
ISBN: 1785603248
Category : Business & Economics
Languages : en
Pages : 497
Book Description
This book recognizes the uniqueness of the moment; the number of new users of e-services will double during 2015-2018 (moving from 2 billion users mostly from developed nations to an additional 2 billion mostly from developing nations). This radical embrace of new e-service technologies will improve the quality of lives for residents globally.
Making Tough Decisions Well and Badly
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1786351196
Category : Business & Economics
Languages : en
Pages : 127
Book Description
Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives’ conscious and non-conscious actions in decision making, implementation and assessment of outcomes.
Publisher: Emerald Group Publishing
ISBN: 1786351196
Category : Business & Economics
Languages : en
Pages : 127
Book Description
Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives’ conscious and non-conscious actions in decision making, implementation and assessment of outcomes.
Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1786351218
Category : Business & Economics
Languages : en
Pages : 257
Book Description
This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.
Publisher: Emerald Group Publishing
ISBN: 1786351218
Category : Business & Economics
Languages : en
Pages : 257
Book Description
This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Building Customer Relationships Through Public Relations
Author: Aspatore Books
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 132
Book Description
Building Customer Relationships through Public Relations is an authoritative, insiders perspective on the key strategies for creating a distinct reputation with the consumer in a crowded marketplace. Featuring presidents and CEOs representing some of the nations leading PR firms, this book provides a broad, yet comprehensive overview of the best practices for creating powerful brands in order to establish trust and credibility with customers, as well as to meet the demands of employees, investors, and vendors. Citing recent examples-both successful and unsuccessful-of connecting with consumers on a high level, the authors articulate the finer points of an industry focused on understanding your audience and delivering to meet their needs.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 132
Book Description
Building Customer Relationships through Public Relations is an authoritative, insiders perspective on the key strategies for creating a distinct reputation with the consumer in a crowded marketplace. Featuring presidents and CEOs representing some of the nations leading PR firms, this book provides a broad, yet comprehensive overview of the best practices for creating powerful brands in order to establish trust and credibility with customers, as well as to meet the demands of employees, investors, and vendors. Citing recent examples-both successful and unsuccessful-of connecting with consumers on a high level, the authors articulate the finer points of an industry focused on understanding your audience and delivering to meet their needs.