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Author: Russell Craig Publisher: University of Toronto Press ISBN: 1487533020 Category : Business & Economics Languages : en Pages : 259
Book Description
The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.
Author: Russell Craig Publisher: University of Toronto Press ISBN: 1487533020 Category : Business & Economics Languages : en Pages : 259
Book Description
The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.
Author: Russell Craig Publisher: University of Toronto Press ISBN: 1487505957 Category : Business & Economics Languages : en Pages : 259
Book Description
Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.
Author: Joel Henry Amernic Publisher: McGill-Queen's Press - MQUP ISBN: 0773575596 Category : Business & Economics Languages : en Pages : 256
Book Description
"Through a rhetorical analysis of the speeches and letters of chief executive officers from Bill Gates to Jack Welch, annual reports to shareholders, press releases, and company newsletters and Websites, Joel Amernic and Russell Craig show that CEOs are elitist exclusionary propagators of an often biased stream of discourse. They examine the Internet as a powerful new platform for CEO-speak and find that the language of CEOs evokes an ideology of neo-liberalism, extreme individualism, hyper-competition, and global capitalism. Raising alarm bells regarding the ethos of corporate leadership, the authors urge the business press, academia, and the accounting and auditing community to take a more critical approach toward corporations." --Résumé de l'éditeur.
Author: Joel Amernic Publisher: MQUP ISBN: 9780773530379 Category : Business & Economics Languages : en Pages : 256
Book Description
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
Author: Aline Alexander Newman Publisher: National Geographic Books ISBN: 1426318634 Category : Juvenile Nonfiction Languages : en Pages : 180
Book Description
A guide to understanding a cat's body language and behavior, illustrating 55 different feline poses with explanations of their meanings.
Author: Aline Alexander Newman Publisher: National Geographic Books ISBN: 142631373X Category : Juvenile Nonfiction Languages : en Pages : 180
Book Description
A guide about how to understand a dog's body language and behavior illustrates such key concepts as barking, howling, panting, bared teeth, and wagging tail --
Author: Eo Ipso Communications Publisher: Eo Ipso Communications GmBH ISBN: 3982108802 Category : Business & Economics Languages : en Pages : 211
Book Description
How to Speak Like a CEO is the key to unlocking the secrets and pitfalls of CEO communications. Based on the podcast of the same name, this practical guide reveals why mastering communications is crucial to being a successful leader. Today, the risks and opportunities for CEO communications are bigger than ever before. We interviewed over 30 inspiring CEOs, entrepreneurs and founders to discover their approach to leadership and communication. No company can be truly successful in the long run without treating communication as a priority. And it all starts with the CEO. This book is a treasure trove of leadership & communications insights.
Author: L.J. Rittenhouse Publisher: McGraw Hill Professional ISBN: 0071714073 Category : Business & Economics Languages : en Pages : 306
Book Description
In Investing Between the Lines, CEO communications expert, L. J. Rittenhouse offers a proven methodology for accurately analyzing the worthiness of an investment: Reading corporate "fog," i.e., shareholder letters, and other corporate correspondence.
Author: Russell Craig
Author: Russell Craig
Author: Russell Craig (Lecturer in business)
Author: Russell Craig
Author: Joel Henry Amernic
Author: Joel Amernic
Author: Daniel R. Wilson
Author: Aline Alexander Newman
Author: Aline Alexander Newman
Author: Eo Ipso Communications
Author: L.J. Rittenhouse