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Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Tarnanidis, Theodore Publisher: IGI Global ISBN: 1668487551 Category : Business & Economics Languages : en Pages : 413
Book Description
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Author: Natarajan, Arul Kumar Publisher: IGI Global ISBN: Category : Computers Languages : en Pages : 390
Book Description
As artificial intelligence (AI) revolutionizes communication and decision-making, its impact on industries and daily life grows. The AI boom has created an exciting opportunity for leaders to optimize human interaction, streamline decisions, and boost productivity across various fields. To compete at the highest level in today’s fast paced environments, understanding the potential of these technologies is essential. Enhancing Communication and Decision-Making With AI explores cutting edge possibilities for improvement in AI-driven collaboration, predictive analytics, and ethical considerations. These chapters provide practical applications and insights for integrating AI into communication and decision-making to create compelling communications material and drive consumer action. Covering topics such as social media influence, competitive advantage frontiers, and computational intelligence, this book is designed with professionals, researchers, and students in mind.
Author: Cybellium Publisher: Cybellium ISBN: 1836790082 Category : Business & Economics Languages : en Pages : 224
Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Gursoy, Dogan Publisher: Edward Elgar Publishing ISBN: 1800371411 Category : Business & Economics Languages : en Pages : 528
Book Description
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.
Author: Marianna Sigala Publisher: Routledge ISBN: 1317185137 Category : Science Languages : en Pages : 341
Book Description
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Author: Publisher: STAR SCHOLARS ISBN: Category : Languages : en Pages : 22
Author: . Rajagopal Publisher: Springer ISBN: 1137281928 Category : Business & Economics Languages : en Pages : 246
Book Description
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Author: Benson, Vladlena Publisher: IGI Global ISBN: 1522505601 Category : Computers Languages : en Pages : 551
Book Description
Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.
Author: Anshuman Tripathi Publisher: CRC Press ISBN: 1040222366 Category : Business & Economics Languages : en Pages : 394
Book Description
In a world where the pace of technological advancement continues to accelerate, the imperative to ensure sustainable development has never been more pressing to address the same, the 1st International Conference on Multidisciplinary Approaches for Sustainable Development in Science & Technology (MASDST - 2024), took place at Manipal University Jaipur, Rajasthan, India, from 28th to 29th March 2024. Embracing the spirit of innovation and collaboration, this conference marks a significant milestone in the pursuit of sustainable solutions for our global challenges.
Author: Nripendra P. Rana
Author: Nripendra P. Rana
Author: Tarnanidis, Theodore
Author: Natarajan, Arul Kumar
Author: Cybellium 
Author: Gursoy, Dogan
Author: Marianna Sigala
Author: 
Author: . Rajagopal
Author: Benson, Vladlena
Author: Anshuman Tripathi