Author: T.J. HillierPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Decision Making in the Industrial Buying Process
Author: T.J. HillierA Theory of Industrial Buying Decisions
Author: Jagdish N. ShethPublisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 42
Book Description
The Industrial Buying Decision: Implications for the Sales Approach in Industrial Marketing
Author: Gordon T. BrandPublisher: Cassell
ISBN:
Category : Business & Economics
Languages : en
Pages : 144
Book Description
Proceedings of the 1997 World Marketing Congress
Author: Samsinar MD SidinPublisher: Springer
ISBN: 3319173200
Category : Business & Economics
Languages : en
Pages : 670
Book Description
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Industrial Buying Behavior
Author: Yoram WindPublisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 298
Book Description
Introduction to Business
Author: Lawrence J. GitmanPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Industrial Buying and Creative Marketing
Author: Patrick J. RobinsonPublisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 324
Book Description
Industrial Buying Decision-making
Author: Edward Joseph BartosPublisher:
ISBN:
Category : Capital investments
Languages : en
Pages : 352
Book Description
Industrial Buying Behavior
Author: Rowland T. MoriartyPublisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 218
Book Description
Organizational Buying Behavior
Author: Thomas V. BonomaPublisher: Marketing Classics Press
ISBN: 1613112319
Category : Business & Economics
Languages : en
Pages : 164
Book Description