Marketing Innovations in the Automotive Industry PDF Download

Author: Elena Candelo
Publisher: Springer
ISBN: 303015999X
Category : Business & Economics
Languages : en
Pages : 202

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Book Description
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

Author: Matt Sellhorst
Publisher: Createspace Independent Publishing Platform
ISBN: 9781547178957
Category :
Languages : en
Pages : 134

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Book Description
Boat Dealer Profits; How the SPLASH System can help you sell more boats, make more money and have more fun is the definitive book on building a highly profitable and fun boat dealership. Whether you are brand new or in the 4th generation of family ownership, you'll discover transformational information inside this book. What others are saying... Lynette and Matt of Santomenna of Race City Marine: "Matt's program is what I like to call a 'dealership in a box.' You open it up and there's everything you need to implement the system in an effective way." Open Melanie Clement of Lakeshore Sports: "We were referred from another dealer in our 20 Group, and he told us you were going to give us some really unique strategies, which you did. But, what really helped us get such a great start was the accountability - that you had us call in every week to make sure we were actually doing it." Will Massey of Custom Marine: "Being involved in Matt's program is unusual in that we are actually getting a product. We are not just getting valuable information and ideas but actual tools we can take home and start using in our dealership right away and that's very unique." Matt Sellhorst Matt Sellhorst is the founder and CEO of Boat Dealer Profits and the creator of the SPLASH System guaranteed to help select dealers sell more boats, make more money and have more fun. Matt is the sales and marketing columnist for Boating Industry Magazine, host of the Boat Dealer Profits podcast and Boat Dealer Profits TV where he shares tips, tricks and tactics to boost profitability in any dealership willing to implement the ideas. Sellhorst has also been featured in the Movers and Shakers edition of Boating Industry and has spoken multiple times at the Marine Dealer Conference and Expo, Marine Retail University, dealer and manufacturer events and other industry conferences. His journey from a 'no-boat-selling-son-of-a-gun' to a top producer at a 6 location dealership to sought after coach and consultant to dealers around the world mean all of his strategies are based on real world, nose-to-nose, toes-to-toes experience that have been proven to work in today's changing boat sales environment.

Author: Ehsan Zarei
Publisher: DMA4U
ISBN:
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
Are you looking for a complete guide to car dealership marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your car dealership marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your car dealership marketing to the next level.

Author: Jimmy Vee
Publisher: John Wiley & Sons
ISBN: 1118045386
Category : Business & Economics
Languages : en
Pages : 287

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Book Description
If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.

Author: Paul J. Daly
Publisher:
ISBN: 9780578484167
Category :
Languages : en
Pages :

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Book Description
If you're a dealership (or any retail business, really) whose marketing relies on paid search and sell, sell, sell commercials to keep your business flourishing, you're wrong.Connection is the new currency. Marketing, sales, and branding (yes - branding!) must radically shift to reflect how people actually engage with companies. It would be an understatement to say the auto industry has been slow to adapt. Make no mistake, change - spurred by the Amazons, Carvanas, and CarMaxes of the world - is upon us. If you're not willing to be among the most innovative thinkers regarding brand connection, you're simply not going to survive, let alone thrive. The Automotive Manifesto goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them. Automotive retail needs a reminder that it didn't conquer all of the challenges over the last hundred years to get beat by ones, zeros, and a smartphone. It cuts right through the brand rot that's infesting automotive retail and offers real-time strategies to out-thrive the lagging 90% of dealers who can't change with the times.

Author: Gary W. Randazzo
Publisher: Business Expert Press
ISBN: 1606499610
Category : Business & Economics
Languages : en
Pages : 154

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Book Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

Author: Jeff Hasen
Publisher: John Wiley & Sons
ISBN: 1118243269
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 290

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Book Description

Author: Max Zanan
Publisher:
ISBN: 9781691591329
Category :
Languages : en
Pages : 128

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Book Description
This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could've possibly made. Unfortunately, I see dealer principals/general managers/general sales managers making the same mistakes today. The only difference is the time and consequences of these mistakes. I got my first GM gig in 2004. That was in the beginning days of the Internet, before millennials joined the workforce, and way before any viable disrupters entered the market space. It was a lot easier to get away with mistakes then. I don't think you could get away with making the same mistakes now. The stakes are too high. Automotive retail profit margins are tiny. According to the National Automobile Dealers Association (NADA), automotive net profit margin as of March 31, 2019 was merely 1.38 percent. As a result, every misstep makes it harder to stay in business.The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser. On top of that, only a tiny percentage of dealer principals and general managers attend the National Automobile Dealer Association University. That means that a vast majority of general managers receive training on the job, even if we took business-related classes in college. The auto business is a different animal. General information will only carry you so far. That is exactly why general managers make the same mistakes year after year. My goal is to break this vicious cycle and provide as much information as possible to ensure that automotive retail survives the disruptions we are witnessing today. We need to be ready for the next generation of car buyers, people who are more computer savvy and not afraid to search for better deals. According to surveys, 80 percent of millennials plan to buy a vehicle in the next five years. In fact, millennials worldwide will buy about 40 percent of all vehicles in the next decade. At the same time, they spend an average of 17 hours on line before going to a dealership.Are you ready for them?

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 104

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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.